Alcohol Advertising And Young Adults

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The effects of advertising and marketing that teenagers and young adults are valuing are more towards a negative outlook. Teenagers and young adults are remembering the content and comprehending the intent of the advertisement in many ways from television, in print media and even radio stations; which can be positive or negative. Some teenagers and young adults are being affected by the marketing of alcohol.
Alcohol advertisement should be restricted because it is encouraging too many teenagers and young adults to be curious about certain brands of alcohol in certain commercials. The different type of commercials can capture their attention. “With alcohol advertising researchers have found no effect or a few short-lasting effect on attitudes …show more content…

Why are we not debating more on this situation? Alcohol commercials need to be an important debate because they are targeting underage drinkers. Young people are at more risk of drinking underage because of alcohol advertisements. We should decrease the awareness of alcohol messages amongst young people it might lessen them not to drink underage. These marketing companies need to know the effects they are having on young people. “Teenagers and young adults are being exposed to alcohol advertising on television, in print media, and on radio. Through research the first question is whether alcohol advertisements has impacted alcohol consumption amongst young people.” “The 2009 National Institute of Health (NIH) report Monitoring the Future found that for both "any use of alcohol" and "being drunk" declined slightly for 8th, 10th, and 12th graders between 2002 and 2007 a period when alcohol advertising increased. Furthermore, The National Survey on Drug Use and Health reported that during the same period, current use of alcohol by 12- to 17-year-olds decreased significantly and did not change for 18- to 20-year-olds.” Once alcohol advertising increased teenagers began to use alcohol more frequently as stated by the National Institute of Health (NIH). We need to reduce alcohol abuse among young people. Alcohol advertisements are persuading teenagers to drink, they need to be stricter regulation and restrictions on how alcohol is marketed on television, in print media, and on

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