Air Arabia Case Study Analysis

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Introduction Individuals have an intuitive desire to stand out among others. They constantly strive to attain wealth, position and honor through their work. However, running a successful business nowadays is a very hard goal to achieve especially for individuals that work in the airline industry due to its natural competitive environment. There are numerous airlines that are struggling to survive. It is very unlikely to hear about young airlines achieving success at an early stage of their operations. Nonetheless, Air Arabia, a young airline that started operations in 2003, shows promising results that predict its success in the future and its ability to be competitive airline in the GCC airline industry due to its implementation of a successful growth strategy that correlates with the airline’s strengths, weaknesses, opportunities and threats, and due to its strong financial performance. Air Arabia’s Growth Strategy Air Arabia aims to fulfill its vision, “To be one of world’s leading budget airlines” (Air Arabia Annual Report 2012), by implementing a concentration growth strategy ...

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