Advertising of Hybrid Cars

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Hybrid Cars: Saving the Environment Through Advertising

Each year the average temperature of the earth increases .02 degrees Fahrenheit (Global Warming). Although this may not seem like a big change, our ecosystems are so fragile that even this slight boost in temperature is very destructive; oceans rise, glaciers melt at an alarming rate, species of animals cannot adapt and die off. As the twenty first century continues on, these changes are accelerating at an alarming rate, mainly due to population increase. Humans are producing more waste, owning more cars and building more pollution emitting factories every year. Unfortunately all of these factors help contribute to global warming. Some awareness concerning this problem has been raised but the general public seldom takes heed of these warnings. Rarely do people ever think of the effects of their actions and those that do almost never change their ways. Luckily, some companies such as Honda, GM and BP are working hard to change people’s attitude towards our environment. They have realized the threat pollution poses and have decided to do something about it—through advertising. Each year these companies raise millions of dollars through advertising for the purpose of environmental research, auto development and public education.

In response to the gas shortage of the 1970s, the first hybrid car was developed. Plans to mass produce these cars were the talk of the automobile industry but as soon as the crisis was over, these notions were quickly dropped. The popularity of hybrid cars and environmental awareness in our culture seems to fluctuate depending on the times—recently making a comeback in 2000 around the time that gas prices started to rise again; when unhappy...

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... a very big issue that will affect every person on this planet and if ignored, could have deadly consequences. As far as humans are concerned, the environment is what is keeping us alive so the issue at here at hand should be, without a doubt, our main concern.

Works Cited/Bibliography

"Global Warming." Wikipedia.org. 29 Oct. 2006. 29 Oct. 2006

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"Hybrid Market Forecast." HybridCars.com 2006. 29 Oct. 2006

"Hybrid Delights, but at a Price." The Boston Globe 18 Dec. 2005.

"Hybrid Vehicle." Wikipedia.org. 29 Oct. 2006. 29 Oct. 2006

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"Profile Of Hybrid Drivers." HybridCars.com. 2006. 29 Oct. 2006

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