Advertising: The Use Of Semiotics In American Culture

Wherever you go, whatever you watch, and whatever you search on the internet, you are surrounded by advertisements. We as consumers need to be able to understand and be aware of what the marketers are trying to perceive to us. Each advertisements or commercials have a subliminal message and are trying to peek at our subconscious to get us to purchase their product. The positive side of all these marketers, advertising, and commercials; it gives the American people the freedom to choose from different options and create their own identity. However, the marketing company pertaining to advertisements and commercials use sex, fantasies, and semiotics; which all have some type of correlation with the American culture.

Living in America dealing

Semiotics is the study of signs and symbols and their use or interpretation. An example of a semiotic is the word red. The real meaning behind this word is that it is a color, but humans tend to put multiply meaning behind the word red; stop, fire, or something is wrong are prime examples of the multiply meanings behind one word. So of course, most advertisements or commercials will have some form of a semiotic in them. Not all semiotics have to visual, they can be audible, commercials might add a catchy jingly in them for you to remember their phone number or just the commercial itself. A couple of other examples of semiotics are the fast food chains, each having their own catchy slogan to them, Dunkin donuts’ is America runs on Dunkin and Kentucky Fried Chicken (KFC) is its finger lickin’ good. These catching slogans are usually said during a commercial and after hearing it so many times, you can correlate each slogan to which restaurant without having to watch the commercial anymore. We as humans will always deal with semiotics, it’s our human nature to put multiply meanings on words, symbols, and signs and the marketers are going to continue to do the same because it relates to us as the consumers, finding a way to reach out to us so we can remember the company and purchase their