The makeup industry would not be the same without lipsticks. Lipsticks can be used as an everyday natural look to a dramatic look, they vary in sizes and colors. Throughout the majority of the European dark and middle ages, people saw any type of makeup as unhealthy as well as the medical community. According to them, it “Prevented natural blood circulation to the face,” besides this, it was “un-religious” by the Christian church. Lipsticks not created from natural things such as fruits, vegetables were made 5 thousand years ago. Back when they were first created, they used ingredients such as dye extracted from seaweed, iodine, bromine. Due to the fact that these ingredients weren't safe, they switched it over to extract carmine color from …show more content…
As I have mentioned, since the outside of the lipstick, which is the main purpose, is a glossy gray, the white makes it stand out. In these type of ads, the author always makes sure that as soon as the people see this page in the magazine it stands out to them. The author did a great job making sure that this object is the main focus on the page, by this I mean that in this whole page there is only a lipstick and no other type of beauty product. Also, the color and/or shade of this lipstick is eye-catching, it seems to be a gorgeous, glossy pink, purple-ish. On the outside of the lipstick container, we see the brand of this lipstick written in big capital letters which is Clinique. The brand Clinique has been in the makeup industry for quite a while now, it began in 1968, with only a simple three-step cleansing skin care. Today, Clinique is “the most trusted prestige beauty brand in the world” which now carries other makeup and skin care, such as foundation, lipsticks, fragrances, eye-care, eyeliner, mascaras, moisturizer, nail polish, which certainly is a lot considering where it …show more content…
It includes things that other products don't have such as allergy tested or fragrance-free, a lot of the products used today have a fragrance to them. At the end of all those lines, it has their website so it gives people the option to browse through their products and
Makeup and skincare products are very important as a mile stone in our history, it also symbolizes the development of human civilization. Around 3000 BC, the Egyptian have had already discovered the every possible cosmetic products we are using today. The Ancient Egyptians were famous for their knowledge of beauty and their practice in cosmetic products. Until recent years the remains of their enormous palace, temples and monuments like the Pyramid attract archeologist and tourists alike. The Egyptians are well-renowned for their precision and techniques in the field applying methods that even modern day technologies wouldn’t be able to reproduce. Their pursue for perfection was not only contained in their monuments but also to the perfection of their self-appearances. The Egyptians were the first ancient culture that was recorded to apply and develop skim care and techniques. They had creams for stretch marks and to counter aging. They used oils to hydrolyze their skin and they had array of perfumes which all exemplify a well-developed civilization in terms of luxurious social culture. Their sense of beauty is deeply related to their religion. It is believes that presenting an attractive appearance is the best way to embrace the god and get closer to the god.
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
The marketing tactics of Tarte Cosmetics appears to be quite traditional. There are no television or radio advertisements regarding their products. However, they still
"Some History and Background on Cosmetics." Some History and Background on Cosmetics. N.p., n.d. Web. 11 Nov. 2013.
“Till Warmth do us Part” “Will you marry me? “ I do.” I swear my love to you ‘til warm water do us part.” Well obviously this isn’t your typical marriage because we aren’t talking about your typical couple. This is the marriage between your lashes and the new Clinique Lash Power Mascara. Mascara strong enough to fight even the most common moisture you encounter during your daily routines, such as rain, sweat, tears, and humidity. Are the facts true, or does Clinique just have sweet advertisement skills? The visual is black and white; centered in the middle of the page on a white background, the mascara wand is positioned next to the mascara tube with an engagement ring and wedding band closely binding them together. To most people, this advertisement is just boring with not much “pizzazz” which most people prefer. Some consumers may also feel that if you want them to spend their money on a product, then the advertisements needs to be convincing and interesting to attract the consumer’s attention. I feel this add portrays sophistication while maintaining a level of simplicity which makes it attractive. When it comes to make up what do you want? Do want makeup that is busy and caked on, or do you want make up done to the simplest form, which makes you look natural and beautiful? What Clinique is trying to say is, “We are a makeup company that can give you lashes that are not just glamorous and dramatic but also simplistic, water proof and smudge proof.” You the consumer shouldn’t want anything less. If Clinique’s ad was any busier, what could that say about their product? Sure some consumers would be attracted to it, but to other consumers it would make Clinique appear to be another cheap line of makeup like N.Y.C or Bon Bon, which often has overly busy advertisements displaying young models caked in the makeup product. While these lines of makeup products are sold in stores like Walgreens or CVS. Clinique is sold in department stores such as Dilliards, Neiman Marcus, and Saks and Fifth Avenue. Now we have to look at the validity of the argument that Clinique is trying to make. Clinique states their product can last through rain, sweat, humidity, and tears but will easilybe removed with warm water. Does this really make sense? Humidity, sweat, and tears, are all warm types of liquid that comes naturally from the body or the environment.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
Although L’Oreal reached European success, entering into the U.S. market proved much more difficult. In 1953, L’Oreal formed licensee Cosmair Inc. in New Jersey to distribute its hair-coloring products to beauty salons. The company soon realized three challenges within the U.S. market. First, in the U.S. local middlemen delivered products to salons, and L’Oreal had little to no relationship established with this group. Second, L’Oreal hair products were not well known by the salon workers and their clientele and therefore were not purchased and sold much in salons. Finally, the French prestige, which helped sell perfumes, did little for the hair-coloring products.
Although cosmetics became widely popular in the 1900s, tombs from 3100 B.C. have revealed that makeup originated in the first Egyptian Dynasty ("The History of Makeup", 1). Researchers found that these cosmetics contained ingredients that ranged from lead to cat dung; both of which are toxic. The use of toxic chemicals in cosmetics, such as coal tar, negatively impacts a person's health. Cosmetic companies put consumers' health at risk due to the use of toxic chemicals, marketing ploys and failure to properly regulate their own products and the chemicals they contain. While cosmetics pose dangerous risks to the human body in general, pregnant women and their fetus are especially vulnerable to the consequences of being exposed to these toxins.
Makeup and cosmetics have always been used long before the first century. Researches never really found exactly who was the first cosmetologist, but they do know who were the people who mixed ingredients together to be able to apply and beautify were the Egyptians. Some sources still find that hard to believe, because the ancient hunters were the first people who mixed urine and mud to camouflage their scent, but that would mean everything from bug spray to VapoRub is a cosmetic, but not all materials that are mixed together are able to apply onto the
In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
Makeup has transformed the lives of so many individuals and continues to play an important role in the daily routines of many women (and those men who choose to wear makeup). [Pause] The main reason why makeup initially became integrated into the daily lives of many individuals was to help conceal facial features that people were insecure about. Now, as of 2018, makeup has helped many people in terms of their general self-confidence. The stereotype that makeup is used to impress others is as far off as one can get. No individual would put so much time [Pause], effort [Pause], and education [Pause] into a task that is only to impress others. It is nice to present our self-expression to others, but it all reflects how one feels. One can change
At present, cosmetics are always used in daily life. When we talk about cosmetics, most people will think of the things that only use for make-up such as lipstick, eye-shadow, mascara, blusher etc. But in fact cosmetics are not only mean to the things that only use for make-up but also shampoo, lotion or sunscreen. According to the US Food and Drug Administration (FDA) explains “Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body… for cleansing, beautifying, promoting attractiveness, or altering the appearance.” (2014) The reason why people use makeups have different ways such as some people use for more confidence, some people use for protect the sunlight, and some people use for maintain their skin. However, there are a lot of people still worry about using the cosmetics since they believe that cosmetics are contained the dangerous chemicals that damage their body so they afraid of using them and try to avoid to use them. Although many people will be concerned that applying cosmetics may destroy their health, in fact, many experts have been confirmed that the use of cosmetic is not harmful to the human’s body. Moreover, cosmetics are also useful for users.
While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives. CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream