There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
Branding and advertisement are how a company sells themselves to consumers and
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Beginning in “1883 John Pemberton, a wounded Civil War Veteran, became addicted to morphine and started on a quest to find an alternative substitute for the dangerous opiate.” Pemberton initially formulated French Wine Coca Nerve Tonic as a medicine which was sold in drugstores, but after the prohibition he had to develop a non-alcoholic version. Later on Coca-Cola was partnered and sold through the years till 1888 when Charley Pemberton took full control of the brand Coca Cola Company. The first wall advertisement promoting the Coca-Cola brand was 1894, again before television was introduced so it wasn’t as eye catching as the ones we see today. This advertisement was painted on the side of a pharmacy in Georgia that read “Drink Coca’ Cola” with bold white letters and a bright red background. I would say this advertisement was on a larger scale than Pepsi’s traditional flyer. Fast forwarding to modern day, Coca-Cola has incorporated a variety of techniques in their marketing and advertising from adding an image of Santa Claus to their bottles and cans, sponsored Olympic events, and have hade spokespeople such as Selena, Elvis Presley and famous slogans as well which have paved the road for this company. Looking at a current advertisement with a impersonator of Madonna who is perched on a stairway (almost like stage set), in a red sequence dress and surrounding background in black and …show more content…
Their advertising techniques set them apart as Coca-Cola still seems to market themselves as a “classic” company, and Pepsi seems to be more interested in modern methods market themselves. I am not discrediting anything that is classic, but as the world continues to grow and innovate we must move with it, if we continue to live in the past we will be left behind. Coca-Cola’s included image of Marilyn Monroe, a “classic” icon, and Pepsi’s included image of Beyoncé Knowles, a “modern” icon proves this point, which is why would Pepsi’s advertisement is more effective at attracting
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.
Coca- Cola has always been popular with America and in the 1950s; it became the main soda to drink during the 1950s and also the golden age for the product. One glass of Coca- Cola was only five cents. The soda was a symbol of social status. If you wanted to be refreshed and satisfied, then you have to drink Coca- Cola. Celebrities, actors, athletes, workers, kids and even Santa Claus had to have Coca- Cola in their hand. With the boom of television in households, Coca-Cola became more popular because of the advertisements contain relaxing and being comfortable with the soda in their hand. It became so appealing that Time’s Magazine stated that, “It is simpler, sharper evidence than the Marshall Plan, or a voice ...
Coca Cola is one of the many companies that have changed the way they advertise very drastically, from the 60s; a very conservative era to now; which is a more contemporary time. The Coke ad featuring Marilyn Monroe is most likely from the late 50s to early 60s, and consequently reflects some of the beliefs of the time. This is also the case with the recent ad. Although the massive time gap between these two ads creates many differences between them, there are still a few similarities; seeing as how it’s the same company. The 60s ad seems a lot more catered towards a limited audience while the modern advertisement tries to broaden the variety of the audience they want to pursue.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
As the first close up of the actual beverage Coca-Cola is viewed, it’s plain and simple with the font and color both being simplified. This is done to create a certain appealing look to the audience’s sense, though not only does the soda look tasty and refreshing, the plain font and white color appeals to the audience to create a sort of relaxed feeling. The soda itself could bring back certain nostalgia to the audience at hand, and even go further for the audience to begin craving a coke because of how delicious the coke
The nature of selling product is catchy and entertaining advertisement and many of the audiences are more then likely unaware and do not know any better on what the product really is about.
Main ideas: Taste, advertisement, Habits of Coke drinkers vs Pepsi drinkers. Organizational Pattern: Comparison and contrast Presentation Outline “Why you should drink Coke over Pepsi” Introduction: Attention-getter: When I was a younger I worked
This is the final way that ads use to influence audiences to buy their product over another. The Pepsi ad provides a website that onlookers may visit if they wish to learn more about the “Pepsi Refresh Project.” By citing this website the ad has appealed to audience’s logical reasoning. However, unlike the Pepsi ad, the coke ad provides its fact on the advertisement. The ad informs readers that coca cola has been around for over 84 years. This is a better way to appeal to a person logical understanding, because the information is right there, and they do not have to go to a website to find information about the product. Overall, both advertisements provide information about their product in an attempt to persuade audiences to buy either Pepsi or Coca
Brand Image / Loyalty: Coke and Pepsi have a long history of heavy advertising and this has earned them huge amount of...
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
Not only the fact that sex sell but they also had to attract a new audience given the fact that Coca-Cola had become a soda. At this time Coca-Cola continued to attract men, but not working men who have a beer after a hard day at work. They began to attract younger men who at the time were starting to date and have more of in interest in women and men that at the time couldn’t drink alcohol. By 1979 Coca-Cola had a new slogan, “Have A Coke, and Smile.” In one of their advertisements Coca-Cola had three gentlemen handing a beautiful young lady a cold Coca-Cola drink straight from the cooler. Basically saying/showing that giving a dame a Coca-Cola will get you the girl and a happy one at that. Knowing that some men were trying to attract women Coca-Cola took advantage and showed them a way of getting the dame while advertising the drink. Not only that but how Smart of them to throw out their new slogan “Have a Coke and Smile” without having to write it all out in the ad. Fooling the consumer making them believe that “Have a Coke” was just part of the advertisement making it seem as though that is what the gentlemen are telling the girl. In the advertisement they have “Have a Coke” in a big font almost as big as the Coca-Cola sign in the bottom while the young lady stands with a big smile on her face as the men hand the young lady the cold drink. Sound familiar? When Coca-Cola made this
Their advertising techniques set them apart as Coca-Cola still seems to market themselves as a “classic” company, and Pepsi seems to be more interested in modern methods market themselves. I am not discrediting anything that is classic, but as the world continues to grow and innovate we must move with it, if we continue to live in the past we will be left behind. Coca-Cola’s included image of Marilyn Monroe, a “classic” icon, and Pepsi’s included image of Beyoncé Knowles, a “modern” icon proves this point, which is why would Pepsi’s advertisement is more effective at attracting
Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer.
colour present is between the colour cream and ivory. In colour advertisement psychology the effect these colours portray is a relaxing, neutral and lulling colour: it has a similar pureness, clarity and softness of the color white, but with a tint of a warmer tone. Ivory shows and portrays the feeling of silence and pleasantness. The color ivory provokes a relaxed tone of pure elegance. Using this color pattern, setting a tone of pleasantness and relaxation in the advertisement gives confidence in Coca Cola when one looks at the image, a more friendly and comforting tone.
"Coke" is the second most recognized word throughout the whole world right after the word “Ok”. Take a moment and realize what this means. Almost everyone in the whole world knows what a Coke is and relate it to the Coca-Cola Company. The Coca-cola Company was founded in 1886. This is the same year the Coca-Cola soda was invented. I've seen people drinking this soda all my life and throughout my own life I have taken up this action as well. Coca-Cola has become very popular over the decades and has even stayed very well known the whole time. Why is that? Maybe it is because of their advertisements. This Coca-Cola advertisement expresses happiness with a Coke to persuade and even manipulate its audience with natural and pure imagery, includes