Advertising Analysis: Love Inspired Subaru

Love Inspired Subaru

Being involved in a car accident is a feeling that no one wants to ever imagine. Its impact leaves one with feelings of immense fear and duress. Moreover, the idea of possible damage cost, liability, personal injury or even death can be overwhelming. Even more so, no parent wants to imagine their teenage children having to be in a car accident and experience those very same feelings. In September 2016, the automotive company Subaru 's advertisement, "I am Sorry", captures the dramatic scenes of individual car accidents involving emotionally overwhelmed teenagers calling their parents to tell them that they had wrecked the car. At the end of the commercial, a son 's sincerest admittance to wrecking the Subaru, is

In America vehicles are more than just vehicles, yet they give each individual a sense of trust and reliability. At the same time however, with the increase number of vehicles on the road, as well as the distractions such as cell phones etc., used by young people today, the needs involving the use of safe modes of travel becomes apparent. In view of this need, Subaru, successfully markets its product by focusing on this need for accident risk reduction. At the same time, it exceeds its goal persuading the viewer by appealing to one of the strongest emotional needs in our nature. For this advertisement appeals to an emotion that by itself, crosses all barriers of culture, custom, race, sex and religion, for it is an appeal to the emotion of love. Specifically, and, in the implicit message of Subaru, the message is even the stronger in a sense, in that it subconsciously taps into the reservoir of the deep emotional love that a parent has for their child. By the use of this appeal not only is a parent persuaded to buy a car that will minimize the risk of accidental injury to their children, but they will internalize this message for their own safety and that of all their loved ones as