I have decided to spilt the following essay into 4 sections, the first three concern different adverts and the final one is a discussion of gay advertising in general.
The first advert I shall be looking at is "Couvette Duvet Cover" from Gay Times, Issue March 2000, page 67. This is a written text, as far as the author is aware this text does not appear in any other medium. The text was found whilst looking for adverts specifically aimed at gay men. I decided to analyse this text as it appears to be unusual in that no people appear in the advert, usually in gay advertising as with other genres at least one person or maybe more are used.
The advert that the author is undertaking analysis of is one among many copies that are distributed in magazines (specifically gay) and may well appear in poster form as well. This influences my interpretation as the advertisers aim to reach a wide audience, not only those who are reading the magazine. The advert is indexical in representation. The important signifiers in the text are the colours of the Duvet, they are the colours of ‘gay pride’, this is not usually known by people outside of the genre. Therefore the advertiser has placed in the corner the text "100% Gay", so that there can be no doubt as to whom the text is aimed at. The Duvet is also for a double bed, this is important as it implies a couple. As does the fact there are ‘littered’ around the small section of room we see a selection of items in pairs. Examples are, the two pairs of trousers, the two organisers, two tables and two ‘bent’ lamps on the table on the right hand side of the picture.
An important point to consider is also the lack of a carpet, the implication here is the floor being easier to keep clean than a carpet, although there is a corner of a reed mat showing. The picture gives a impression of a room that is serene, peaceful, secure and relaxed, the person who inhabits the room is relaxed about being Gay (shown by the Duvet cover). The advertiser is trying to sell this image to the consumer. Although the signs are primarily directed at people who are gay and ‘on the scene’ it is possible that the signs will also make sense to other readers who are not connected to it (although perhaps not the significance of the colours).
Overall, his claim that males respond best to simple, seemingly straight-forward advertisements was well thought out and supported through sufficient evidence. Gladwell successfully provided the proper amount of evidence supporting his claim and had he showed opposing views or views of the consumer it only would have added to an already successful paper. This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising.
With possibly fourteen of the twenty-seven books in the New Testament, and no less than seven attributed to him, the Apostle Paul of Tarsus undoubtedly altered and continues to alter the course of Christianity. Through his extensive mission work, preaching, and letter writing, Paul has left behind an immense legacy that few people in history can compare to. To this day, some two thousand years later, Paul and his writings are extensively researched, discussed, and debated across all of Christianity and much of the non-Christian world. For most practicing Christians, Paul’s teachings from his letters hold extreme weight and significance in their attempt to follow the teachings and life of Jesus in conjunction with the Bible. One such writing of Paul’s that was canonized into the Bible is his letter to the church at Philippi. This work will serve as an introduction to the Pauline epistle of Philippians.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The first thing to notice is the pathos appeal of the ad, which is made very clear by the use of a dog with large eyes. The paper is filled by a large picture of a dog an animal that for many Americans represents home, comfort, and/or friendship. The large eyes are important because they are often used as the prominent feature to depict cuteness or used by illustrators and animator to convey emotion. The picture when seen as a friend or a family pet may use the Bolded print to evoke a feeling of being beholden for those years friendship or love felt from a family pet. The then becomes more effective if seen multiple times because it can develop into a sense of guilt especially if the smaller print is read and it is stated that they are not
One of the characters in the novel, What we all long for, Tuyen, is a lesbian that has a crush on her best friend Carla, who assures Tuyen that she is straight and also always denies any spark they may have. Tuyen seems to be comfortable with her sexuality while Carla appears to contradict any feelings for her although they have intimate moments. A few possible reasons Ikea made this ad could be to demonstrate a sort of comfort and understanding to those who are struggling with their sexuality. One of the passages I chose from the book as follows “Straight women were never as straight as they put out, Tuyen figured. She had, after all, slept with numerous straight women. They merely had to be convinced. And there had to been a few times, after
Now when I first seen the advertisement I wasn’t shocked because I knew that it was a current day ad. I also know knew the that the roles of each gender was changed because the woman was relaxing on the sofa while the man was doing chores; and I know it is biased to say that men can’t clean up their home while there girlfriend or wife portrays a since of the male role it takes away from his masculinity. So as a little experiment I had showed my mom, dad, and grandparents the two advertisements to get a few of their opinions on the ads and it was exactly what I expected, the woman which was my mother and grandmother didn’t see nothing wrong with ad 1 where the man was cleaning while the female was kicking back reading a newspaper. However my grandma did say that it was funny to see a man cleaning up the house while the woman just chills, she also felt like the female should have been vacuuming the floor while the male lounge and read the newspaper. That was very comprehending for me to hear because my grandma is sixty-five years old and was born in the late 40s, whereas my mom was born in the late 60s so I know the gender roles has changed within two centuries that’s why there views
In today’s society that we live in, there are countless of environmental problems that we face, such as global warming, fishing, pollution, and many other topics of that matter. These issues have affected our environment for the worse and have caused problems physically and economically. Yet, out of all the issues that effects our world on a daily basis, it is shown that overpopulation is one if not, is our biggest issue in our environment that is only getting worse due time, especially due to the rapid growth of the human population and the limited resources that are left on earth that we absolutely need to tend to our growing population. Even Dr. Charles A. Hall, who is a systems ecologist, states that, “Overpopulation is the only problem, If we had 100 million people on Earth or better yet 10 million, no others would be a problem.” Which helps prove that overpopulation is a major issue that we must act upon if we want to save our world.
Attention is first drawn to the two figures in the advert, one man and one boy. The relationship between the two will be investigated later, but it is assumed that this advert, by only featuring two male figures, is targeted at men.
The world as we know it is slowly being depleted of its natural resources. Habitats are being destroyed, and wildlife animals are facing extinction, these are just a few of the effects of over population. Over population not only affects nature and the planet but the human way of life. Imagine a world where the water is polluted, the soil produces no crop and the air is so toxic that we can’t breathe; this is where the world is heading. Due to the fast growth of people, humanity itself faces great danger. There are solutions to over population such as Family planning and sexual education.
Overpopulation remains the biggest and toughest problem that needs to be solved because of the future consequence that it may produce such as lack of resources to feed the people. Today’s population rise could be traced from as early as the stone ages to as late as the industrialization era (Penfound, 1968). The population before Jesus Christ took 40,000 years to double with a 2% growth rate. In 1850, the human population was at one billion people and then rose to two billion just eighty years later in 1930. Three decades later in 1960, it reached three billion, and in 1975 it ballooned into four billion people (Howard, 1969). Paul R. Ehrlich, author of the book, “The population bomb” said in 1992 that the earth will be facing “the need to support at least twice its present population of humans whether the earth’s life support systems’ uncertainty of sustainability” (Daily and Ehrlich, 1992). He also projected that in 2025, the population of Earth will be at 8.5 billion, and eventually level off to 11.6 billion in 2150, based on “positive assumptions of contin...
... the very issue of providing food. Since preventing overpopulation seems improbable for these methods seem ineffective, henceforth at least the problem of unemployment should be dealt with. More job opportunities should be given and ways of increasing job satisfaction should be implemented on so that people, too are motivated and encouraged to participate.
The message in the Scent to Bed advertisement simply combined sexual imagery and text into one ad...
An overarching issue that concerns all people due to its far-reaching implications is the subject of overpopulation. In the last two centuries, the global population has dramatically increased from 0.9 billion in 1800 to 7.6 billion in 2017. Some people may say growing population is beneficial since more people generates a bigger market and a bigger economy. On the other hand, the ramifications from dramatically increased population demonstrates the irrefutable negative facts on overpopulation. To understand the effects of overpopulation, it is imperative to explore its negative impacts on the environment, people’s lives, and the economy.
Overpopulation is a major challenge that humans face today. The human population is close to 8 billion, and at our current birthrate, we are adding nearly one billion more people every 12 years. Issues including depending on natural resources, degradation of the environment, poverty, unemployment and other dangerous effects which are extremely likely to effect the human race as a cause of overpopulation.
As things tend to go people want to eat things. The only problem is that there is a food shortage and people cannot eat things. This food shortage is one of the major causes of overpopulation. Now we actually produce enough food worldwide to feed 11.4 billion but 1 billion who don’t have access to it. This doesn’t mean that the 6 billion that do have food are gluttonous pigs who eat more than they need, leading an unfortunate billion or so driven into starvation. One of the factors is that our food is eating our food. A lot of food, especially in America, goes to feed livestock. This is to accommodate those of us who are wealthy on a worldwide scale. Truth is, we like our meat. In fact the average wealthy person, whether Japanese, American or European consumes about as much goods as thirty-two Kenyans. (Scishow). The lack of food leads to other issues that connect and fall under the same umbrella, which we will touch on later. Basically no resources is bad news. If we live in places that have limited resources like food, water, shelter or medicine we tend to fight over them. Also if we live in places without resources we have more kids in order to continue our family. Let’s say we just expand the amount of land used for food production. Those tasty cows eat grass and grass is all over the damn place. Unfortunately grass and other crops and in turn livestock don’t grow very well in areas that need it most. Which would be why the