Advertisements and Family

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Advertisements that are meant to show actions that take place within a family can be used to create a solution to family problems. The teenage generation has turned into a troublesome part of today’s world. “Youth are growing up in a world that expects them to look and act like adults but without the privileges”, the number of young adults whom have experiences which only an adult should have is at a shocking number (Robertson). From the “Parents. The Anti-Drug” advertisement, the idea of talking to a child about alcohol, drugs, tobacco, or sex shown in text will stand out to a parent. Harsh words to a parents ears are used to describe the problems which teenagers in today’s world face such as: drugs, drinking, tobacco, and sex. The vocabulary chosen to be shown in this ad should not scare a viewer, but educate what type of conversation should be between a parent and their teenage child. The risks and consequences from the actions will be far worse for the young adult if not properly educated on what to do, as well as what not to do as they grow up. In the Hallmark advertisement a little girl is shown smiling because of her possession of a storybook that reads through a voice recording. The idea of this storybook is not good for the child’s future. The girl or any child who receives this book may lose respect for their parents, or they may not feel their parents are needed in their future.
Looking in the background of the picture used in the ad, very bright and white colors will stand out making it hard to really see what is in the background. This is because the idea is to emphasize or focus the viewer’s eyes on the mother and daughter having a serious conversation. One can see how serious the conversation is by looking at the b...

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...tions through what they say in the text on the pictures. If an advertisement choses to make a statement about the problems that may take place within a family then the editors should take into consideration both sides of the story. The parents may feel one way about what the advertisements say, but children who see these pictures may disagree and this can cause conflict.

Works Cited

Robertson, Paul. ”Making the Young Old Before Their Time” CPYU 2007: 1. Web. 19 November
2013
Unicef. Children Without Parental Care. www.unicef.org/protection1579.58004html. 22 March,
2011. Unicef
Weldon, Michelle. “When Children Are Better Off Fatherless” The New York Times 3 June, 2013:
1. 19 November, 2013
National Youth Anti-Drug Media Campaign, Hallmark. , “Images of Family in Advertising” The
Reader, 2nd ed. Ed James McDonald. New York” Longman Pearson, 2012. 132-4. Print.

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