Advertisement Analysis: The King Marathon And Humpty

258 Words1 Page

The intended audience for this advertisement are runners because Brooks, the company, is marketing a shoe, and Humpty Dumpty wears clothing that people in marathons wear. As well in the book, it shows the King’ marathon and Humpty Dumpty supporters in the marathon, and key words, which is run. Pathos is being used as the means of persuasion because it gives off the emotion of happiness, that the shoe is so comfortable that it will make a person feel comfortable and happy while they run a marathon or exercise. The need for aesthetic sensation is displayed because the drawing is a type of art that is depicting the advertisement and it draws toward the creative side and enhances the advertisement. The story that is depicted in the advertisement

Show More
Related

  • A Rhetorical Analysis Of Reese's Flavor

    471 Words  | 1 Pages

    People will then associate the product with the positive feeling, making it easier to persuade the person to buy.Pathos is a tactic well used in the commercial because of the upbeat music and colors along with catchy phase “Reese's puffs, Reese's puff, peanut butter chocolate flavor” on repeat it stays in people's

    Read More

  • Rhetorical Analysis Of Hanes Her Way '

    476 Words  | 1 Pages

    By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.” Because Gray was just a Freshmen in college when she wrote this essay, she does not establish credibility in terms of her

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.

    Read More

  • Under Armour Pathos

    489 Words  | 1 Pages

    Adidas uses pathos to convince their audience to buy their product. In the ad they use a message to draw in their attention by trying to use the message or something that the audience can connect to. Then the audience has an emotional connection to the message and starts to pay attention to the ad and is convenienced that they want the product. Adidas uses an emotional approach in the ad because they

    Read More

  • A Rhetorical Analysis Of Smoking Campaign

    283 Words  | 1 Pages

    The first point is the advertisement has an effective pathos. The picture describes the emotions on people who are smoking. It shows a man who is dying from smoking, which has a bad health. The picture will keep the person think about the emotions or feeling for the people who smoke. The advertisement shows that smoking will lead to many diseases

    Read More

  • Use of Pathos in an Ad Commercial

    737 Words  | 2 Pages

    Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.

    Read More

  • Duracell Battery And Teddy Bear Ad Analysis

    950 Words  | 2 Pages

    The current generation of consumers lives in an era of advertisement. It’s hard to walk around a street corner and not see an ad for something “new” and “big”. In the video “The Persuaders” the first point that the speaker makes is how New York has developed a shell of ads around it. (PBS, The Persuaders) Ads however, like culture, are constantly changing to appeal to a broader range of audience. One such ad is the Duracell battery and teddy bear advertisement. In the Duracell battery and teddy bear advertisement; the ad primarily appeals to the audience's emotion (pathos).

    Read More

  • Salvation Army

    813 Words  | 2 Pages

    ...hy environment to those who have had everything taken from them. Therefore, the overall effectiveness of this Salvation Army advertisement is very well done, it provides an emotional connection, provides logical facts, and uses proper creditability. The main element of pathos is the idea that children are suffering and with the help of a donation these children’s lives can be changed forever. For logos the use logical facts, such as the exact purposes have the company and how the donations are used. Ethos provides the advertisement with the company’s already well-known creditability and respect. This advertisement shows how effect the use of ethos, logos, and pathos can work to sell a product or and overall idea of hope to every audience.

    Read More

  • Using Ethos, Pathos and Logos in Advertisements

    939 Words  | 2 Pages

    In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote.

    Read More

  • Rhetorical Devices Used In If You Let Me Play

    973 Words  | 2 Pages

    The advertisement, "If you let me play," provides evidence to support the implementation of three rhetoric devices: pathos, egos, and logos. Pathos is intended to convince the audience of a specific argument to instill an emotional response. The advertisement uses pathos to make girls and young women feel better about themselves by promoting positivity through sports. Also, the image of the little girl on the Nike campaign poster shows an emotional connection with the audience through her soft smile. The sympathetic look allows the audience to share a common feeling that Nike is

    Read More

  • Analysis Of The Bossy Boot

    792 Words  | 2 Pages

    This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone

    Read More

  • Camel Advertisement Essay

    1116 Words  | 3 Pages

    The main picture in the advertisement is one of an older man that appears to be a doctor. The picture has the man relaxing while holding a cigarette and correlates directly with the main caption of the advertisement. The picture conveys the message that sophisticated and intelligent people smoke Camel cigarettes. The picture also implies that Camel cigarettes are the healthiest cigarettes because doctors smoke this brand of cigarettes and doctors understand what the best is for their health. Another image in the advertisement is a woman smiling while holding a cigarette. This image correlates with the main image by appealing to the sophisticated and classy look. It shows that classy women also smoke Camel cigarettes. The picture includes a T on the woman’s face. This T is used to add another aspect to the message expressed in the text beside it. Lastly, the advertisement has an image of the product to show customers what the product is and what to look for when they are shopping. When a person sees the product in the store, it subliminally connects the person to the

    Read More

  • Gatorade Commercial Analysis

    705 Words  | 2 Pages

    Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive

    Read More

  • Get Fit with Nike

    1277 Words  | 3 Pages

    The bold eye-catching copy that pops out gives the athletic reader the immediate energy to get fit. This ad shows its dominance by occupying two full pages. Covering the entire side of the right page, the words "MAKE YOURSELF FIT" are capitalized in a white font that pops out on the dark city street background. The copy is presented in this way to show the female reader that she is the only one who can make herself fit. The word fit is in a sketchy, italic, white font, that is underlined to show importance. "Fit" is presented in a way that looks as if it is moving forward, showing dominance in a healthy lifestyle. The bold copy talks directly to the audience. "MAKE YOURSELF FIT" shows the audience that they are in control, and the smaller worded message in the lower corner suggests a Nike shoe that makes the wearers stand out. In smaller print at the bottom right corner of the ad, the worded message excites the female reader. "GET FIT" is in a bigger, bolder white font than the rest of the following statement, that matches "MAKE YOURSELF FIT." Next, pops out, "NIKE FREE XT." It is in a hot pink font with varying styles. "NIKE" is in a...

    Read More

  • M & M Toxic Culture

    922 Words  | 2 Pages

    The first advertisement I will be analyzing appeared on the back of the 50th anniversary edition of Sports Illustrated in February of 2014 without any text on the page itself. Green M&M appears as the lone figure on a backdrop of freezing mountains and banks of snow. The predominantly chilly and muted color palette of this ad matches the cold and bleak season it was published in. Green M&M is an anthropomorphic piece of round green candy with sultry eyes, full lips, pale arms, and pale legs. Despite being dressed in thick shoes and gloves Green M&M seems to be exhibiting a case of paradoxical undressing, a possible effect of extreme hypothermia where the victim begins to feel paradoxically warm and in most cases will attempt to undress. Instead of removing a matching coat, she seems to be pulling away her green outer layer to reveal her brown inside. She makes eye contact with the viewer with parted lips and a raised eyebrow, asking a silent question we can only assume, though the fact that her crotch is at roughly the center of the image could give us a clue (Mars® Back Cover). For the rest of the essay I will identify this ad as “Green’s

    Read More

More about Advertisement Analysis: The King Marathon And Humpty

Open Document