“If an advert breaks the rules, it may be withdrawn. If the product doesn’t match the description or the advert breaks the law, you could be prosecuted” (ASA and CAP, 2018) this means all businesses should follow the rules correctly or they could be taken to the court and fined. Advertisers need to follow the rules to stay in competition and do not lose customers. There are 2 types of regulations;
Self-regulation is empowered by social responsibility which an individual or organisation who has the rights to act for the benefit of the society at large, social responsibility is not just aimed at the business organisation who has impacted the society but also involves everyone in the environment. (ASA and CAP, 2018) This is a non-broadcast advertising.
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ASA protects consumer’s rights and helps them retain confidence. They work out if the advertisement is right to be shown on media and they deal with all type of adverts that affects a person’s physical and emotional development. They focus on the rules of the advertisements rather than the number of complaints from people, this therefore gives businesses fair rights. ASA works with other specialists to come up with a conclusion about the advertisements, this is so they could treat advertisers fairly and help consumers from mislead advertisement, which will help consumers regain their confidence. The main aim of institution is to get better communication and increase their knowledge by asking other organisations for help when the issue cannot be dealt by ASA institution. ASA works with advertisers, trade bodies, consumer and pressure groups, regulatory partners, media owners and independent experts. They help ASA make the right decisions. (ASA and CAP, 2018). ASA does not deal with complaints such as update of advertisement regarding products, the quality of the service and confidential data provided by the business because these are legislations and CAP deals with complaints regarding this issue. For example, in the article it states Purple Brick were upheld a complain because television advert had not made …show more content…
In 1998 the act covered information about data stored on the computer or organised paper. The organisations are not allowed to share information of customers to others because it will break the trust of the customer and the customer may go ahead and get the company into trouble. (BBC Bitesize, 2014) Therefore, this act is put in place to protect the rights of customers and stop them from being exploited. They could gain a lot of benefits from this as they will feel safe when giving personal information. for example, Sony was fined because of their data which was not up to date and hackers got hold of people’s personal data, this ruined Sony’s reputation because the customers will not be able to trust the company anymore and they will have a massive fall in market sale. Organisations should take this into consideration and always stay up to date because competition is a massive distraction for the companies. (TheDrum,
In the adverts, people don’t analyse the visual images with a critical, impartial eye. So they will remain to carry on believing the false acts, and buying the products. Advertisements should not be held back though as then no industry would have a boost in making money from the publicity, so then no company could afford to make quality merchandise.
The Data Protection Act 1998 places controls on the length of time, who has access, and how much personal information can be stored on an individual by organisations, businesses and the Government. Any private information must be kept secure in compliance with the law. This ensures the individual’s right to privacy and confidentiality is upheld. (Gov.uk.
United Kingdom. Gotham. Advertising Standards Authority. ASA Adjudication on L'Oreal (UK) Ltd - Advertising Standards Authority. July 27, 2011. Accessed November 18, 2013. http://www.asa.org.uk/Rulings/Adjudications/2011/7/LOreal-(UK)-Ltd/SHP_ADJ_149632.aspx.
Introduction: Health information is regarded as one of the most sensitive types of personal information. For this reason, the Privacy Act 1988 provides extra protections around its handling. For example, a counselling organisation generally needs a client’s consent before they can collect their health information. The Privacy Act regulates how organisations collect and handle personal information, including health information. It also includes provisions that generally allow a person to access information held about them.
Introduction In order to generate sales, marketers often promote aggressively and uniquely, unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products and services and advertising is one of the key tools to communicate with consumers. Conversely, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice.
Personal data is quickly becoming a commodity in today's high technology world. This information is used by banks, investment and brokerage companies, credit card merchants, government agencies (local, state and federal), and consumer product-based companies. Most people probably don't realize the amount of information that's shared between companies, or how often it's done. Many companies sell and share customer data to help sell products and find out what new products they should produce. Other uses include gathering information about inventory levels to help better determine what types of products are bought at which store, when and how often. This can be used for inventory and production, to make sure that the store (or stores for chains, like Safeway and Long's Drugs) can have the products available when they're needed.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate to the activity or product represented on the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing one in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point.
In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
We have freedom of speech, and since in general people are free to ignore advertising if they want to, but after all each initial group can be easily manipulated. Peacock K. (2003)
Businesses are in game in order to earn money and advertising is the strongest weapon that helps to sell a particular product . An advertisement can be harmful and misleading as well as helpful and beneficial . Advertising in ethics is an unclear concept , but truly the main goals of corporations should be avoid misleading their customers by setting up wrong expectations and to keep their current clients .The major problem with advertising is that most of them are misleading . Advertisements create an unrealistic and sometimes irrelevant impression of an any particular product. Unfortunately, often , consumers become the victims of their tricks .
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
Companies must adhere to the Data Protection Act (1998) which protects consumers’ data privacy. According to the EU Data Protection Directive (1995), there are eight principles of which the data collection should follow:
However, there are also hidden purposes behind those advertisements. One of them are to maintain the image of the company that produces the advertisement as well as barring new competitions to take over the monopoly of the company. Besides that, advertisement is also responsible to inform the customers about the changes in the product or service that is being advertised while at the same time to ensure that the customer would still buy the product or service despite the changes that are being made.