ACC Limited is India’s foremost manufacturer of cement and ready mixed concrete with a countrywide network of factories and sales offices. It is amongst the first companies in India to include environmental protection as a corporate commitment. It has been considered as a pioneer and leader in cement and concrete know-how, winning awards for best practices in environment management and for demonstrating good corporate citizenship. The quality of ACC’s products and customer centric services make it the most preferred cement brand in the industry and enjoys a high degree of brand equity in the Indian market. The Indian cement industry is the 2nd largest market after China accounting for about 8% of the total global production. The Indian housing …show more content…
o Profitability-Achieve a fair and equitable return on investment by encouraging productivity within the company. Ensure a steady growth by strengthening brand position in the industry. o Quality- Supply of good quality cement and services at fair prices.
• Quality and Customer Centric Approach o Equity- Build and sustain strong industrial relations and an environment for an effective workforce, skill development and welfare. o Responsibility – Realize duties towards the society, especially the rural areas and in protecting the environmental balance.
• Innovation o Pioneering – ACC uses technology to achieve market leadership by promoting research and development in areas of new product development, energy conservation, innovation and enhancing productivity. ACC is the only company to have a state of the art research & development center at Thane near Mumbai, Maharashtra. ACC was the first company to introduce Portland Pozzolana Cement (PPC) which is nothing but a special blended type of cement having higher strength and longer durability than Ordinary Portland Cement (OPC).
4. Marketing
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• Portland Pozzolana Cement-This is a special blended type of cement. The advantages of using PPC is extra strength, greater resistance to water and longer durability. This category consists of ACC Gold which is a superior, value- added and multi application cement.
• Bulk Cement - Bulk Cement, is an alternative to bagged cement aimed at customers involved in larger constructions. In India, only one-two percent cement is sold in bulk.
The cement products can be categorized as Grade A, B and C. The grading of these cement products is primarily governed by customer perception of quality and durability of the product. The grade A cement is priced approximately INR 10-15 higher per (50kg) bag. The dealers earn a margin of 5-7 INR per bag. ACC Cement, Ambuja Cement and UltraTech fall in the A category. ACC Cement is the highest priced product in its
Almost no other material manages to carry such contradictory associations. Stigmatized on one hand, celebrated on the other, it evokes highly diverse reactions this material is cement. Cement is a finely ground powder binder, a substance that sets and hardens and can bind other materials together, when mixed with water forms a hardening paste of calcium silicate hydrates and calcium aluminates hydrates. Cement is used in mortar and concrete (bulk rock-like building material made from aggregate, sand, and water). By modifying the raw material mix and the temperatures utilized in manufacturing, compositional variations can be achieved to produce cements with different properties. Cement, chemically speaking, is a product including lime as the
Throughout the construction industry, technology plays a role to help ease the completion of a project to all of the parties involved. The amount of technology application in the industry supports the belief that technology has a positive impact on project productivity. One of the main materials used in the construction industry that surrounds us every day, in which we overlook, is concrete. Concrete is an art form, in which it takes time and talent in order for it to be used efficiently, to produce its high strength and longevity. However, the downfall of this material is that it is extremely costly and nearly impossible to form it to an aesthetically pleasing surface. In spite of this, what if I told you that there is hope? That the dream of a material made of concrete, producing the same qualities, can be formed to any shape, and used anywhere was a reality.
ement occupies approximately 50% of the mixed concrete volume and is responsible for physiomechanical properties of concrete. Cement production is essential to infrastructure and building construction, creating demands in very large quantities. Energy resources invested in the production process and resulting greenhouse gas emissions have become problematic. The cement production process has become among the world’s largest anthropogenic sources of carbon dioxide emissions, contributing to approximately 5% of global anthropogenic CO2 emissions, (WBCSD, 2009). Increased pressure is being placed on the industry to reduce CO2 emissions, owning to awareness regarding sustainability....
innovation, create consciousness to increase competitiveness, develop relationships that encourage trust, and encourage action through inspiring employees.
According to the Office of Environment and Heritage, sustainability is defined as “meeting human needs in the present while preserving the environment so that these needs can also be met in the indefinite future” . There are three components of sustainability: economy, environment, and social (OEH, 2014). To meet the goal of sustainable development, one must understand the many interconnections between environment, society and the economy. Despite the importance of all three components, the environment is probably the most focused issue of sustainability around the world right now, and it is what will be in focus for this essay in relation to the lifecycle of concrete. It is not to say that economic and social issues are less important, but merely that they are outside our attention.
Construction chemicals are categorized into product portions such as sealers and protective coatings, mortars and grouts, adhesives and caulks, and so on. All such products are widely used in the end user industries such as Non building construction, Nonresidential construction, Residential construction. With the boom in demand, complexity of structures, competitive, environmental conditions and requirement of more potent structure, Construction chemical substances has become an integral aspect of the construction industry. In India, Construction chemical compounds specifically cater to the following
Another appealing aspect of concrete, apart from the versatility, is the ease of procuring it. Concrete is not made with any fancy, hard to find materials. It is produced throughout the United States, which keeps shipping costs low. Concrete for general jobs can be purchased in bags of varying weights. These bags are not expensive, and are very easy to ship in bulk. As a result,
Concrete is a composite material used widely in the construction industry. Concrete is basically a mixture of cement, water, aggregates and admixture (sometimes). Cement is a fine gray powder that consists of oxidizes calcium, silicon and aluminum. The aggregate used is normally gravel, crushed stone or sand. Admixture is a solid or liquid substance that gives a certain characteristics of the concrete. The cement reacts with water chemically and binds the aggregates together through a process called hydration during hardening or curing of concrete. It means that water helps in the hardening of the concrete while the cement bind the aggregate and also react with water to form a solid mass.
Most people may not realise but concrete plays a vital part in our lives daily. It shapes and creates the built environment in which we are surrounded by, such as schools, bridges, roads, housing, hospitals, dams and so much mores. Concrete is the most used man made material in the world, averaging around 3 tonnes annually for each person. In comparison with other building materials such as wood, steel, plastic and aluminium, over twice as much concrete is used globally than any of these materials. It is the material choice of most purposes due to its strength, durability, thermal mass and its cost.
Cement china (2013). Dangote invests $28M in Ghana cement packaging plant.[Online]Available at: http://www.cementchina.net/news/shownews.asp?id=7442[accessed November 21 2013]
- Environment: Mining activity leads to significant deforestation, noise pollution and emissions. As environmental regulations are gradually becoming more stringent in the cement industry is facing constant challenges to meet these specifications
Constituent materials are the fundamental materials required to produce concrete. The constituent materials of concrete consist of mainly three materials which are cement, aggregate and water, with admixtures included as addictive to alter the characteristics of the concrete (Scalenghe et al., 2011). “Cement is the chemically active constituent but its reactivity is only brought into effect on mixing with water” (Dhir & Yap, 1984). According to Bye (1999), in the industry, Portland cement, which was developed in 1824 by using calcium carbonate found in calcareous rocks, namely limestone or chalk and silica, alumina, and iron oxide found in sedimentary rock, namely clay or shale. Bye (1999) said that cement is produced by grinding the quarried limestone to powder form, blending it with water and heat with pulverized coal to drive out water at 100°C, carbon dioxide at 800°C and clinker at 1400°C, which is then cooled, grounded and mixed with 1%-5% gypsum to alter it fineness and goes through final grinding and the cement is ready to be distributed to the market. According to Sismondo & Sergio (2009), aggregate, which builds up the majority of the volume stability and the durability of the resulting concrete and is of lower price than cement, is always used to the maximum extend as possible in the production of concrete for maximum profit. Aggregates ar...
Maximizing positive economic impact, creating region-wide jobs and expanding business opportunities for the benefit of business stakeholders and the local community;