AAA Hotels Negotiation

754 Words2 Pages

In this negotiation I represented AAA Hotels. Considering my team was required to ask relationship building questions, I started off by stating that these questions may make the Lambert representatives uncomfortable. I was not wrong in making this assumption as they only answered two questions before deciding we should get straight into the negotiation. After about two minutes of questions, we spent about twenty going issue by issue to make offers that satisfied both parties. The general approach was to cautiously make offers that were a little above the sweet spot leaving room for small concessions. The only two times this did not work was when discussing the voting seats and the use of contingent compensation. Lambert really high-balled on both of those issues in an attempt to take advantage of my teams flexibility with each issue brought up. In response, we proposed low-ball …show more content…

Primarily, we did not fully immerse ourselves into the role as we gave the questions little importance, did not focus solely on negotiating with the leading representative, and did not present a very extreme starting package. After the negotiation, I learnt that the purpose of these instructions was to teach how cross cultural negotiations take place. For instance, the relationship building questions represent the very personal and purposely time consuming nature certain cultures use in negotiations to develop strong relationships. Furthermore, negotiating solely with the leading representative displays the high power distance in certain countries. Finally in some cultures it is common to negotiate with extreme opening offers because large concessions are expected. Overall, I’ve learned these three instances highlight the differences that exist between the negotiation processes of North American cultures and the cultures of some other

Open Document