A Rhetorical Analysis Of Nike

Nike’s mission Statement is to bring inspiration and innovation to every athlete* in the world *if you have a body, you are an athlete. The asterisk seems to be there for a reason, it directs us to co-founder of Nike Bill Bowerman’s statement. He had stated “if you have a body, you are an athlete”, this statement became part of Nike’s mission statement. Nike’s mission statement is customer orientated in a positive and inclusive way. It states that the human being has a body, while reinforcing that we all can be an athlete not just those who are born into sports. Nike satisfies customer’s needs and wants by having its focus on motivating each individual to use Nike while bringing new innovative products to consumers to bring fresh new ideas

That gives strength to the product because it can never be confused for something else, for insistence the moment you see the Nike swoosh you can automatically associate it with either their sneakers, apparel or workout gear. It name is distinct, and it can be easily translated into other languages because there isn’t a particular translation. The “Just do it” slogan means to be daring, which attracts customers since it suggests that by purchasing these products you can somehow become a better, more athletic person. From Nike’s mission statement and its slogan to its marketing strategies, Nike tries to bring forward that the products themselves will give you qualities that make you more appealing. A major advantage that Nike has over similar clothing companies Adidas, Puma or Umbro is that they have set themselves up to encompass their brand name by having created such strong brand recognition. Creating trust with their consumers through brand development has allowed Nike’s great success. Nike has developed a smart marketing strategy, it’s my goto product because its products are high quality and serve the purpose they were designed to