A Rhetorical Analysis Of Nike Advertisements

The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in

Yes, there are guidelines in place to prevent certain type of advertising, but for the most part companies are legally allowed to use celebrities and for the most part false statements are expected. Some examples of advertising are: billboards, tv commercials, radio commercials, and blimps. America was founded on the competitiveness and thrives on advertisements to boost the economy. Furthermore, it makes no sense to boycott products that are “misleading” just because it did not work or it was not up to par with the consumers. No one forces the hands of the consumers to slide their debit cards or to pull out the cash in their wallets. They have free will to drive to the malls or stores to purchase the