A political candidate for the masses, Bernie Sanders invigorated millennials and made outlandish promises like free college and healthcare on his quest for the presidency. He gained enormous popularity by preying on the wants of the lower class and left winged extremists. In his commercial, “Works for Us All”, published during the democratic primaries in 2016, he states that as president he will take down the rich 1 percent and make them pay their fair share of taxes. He then continues by promising better wages and greater equality among all people. The promises sound great, and it empowers his target audience, but his false promises and lack of statistics to back up his claims weakened his argument among the undecided voters. Sanders opens …show more content…
He then turns his focus on targeting the top 1 percent, while standing with the working class. He uses a graph to show the wage earnings of all of the working class combined is less than the top elites by far. That is a staggering statistic that forces a reaction from his audience and commands their attention. Once he established a strong connection to his crowd, he then follows with his promises that he will fulfill as president. His first promise continues to bash the wealthy elites, by saying he will go after them and make them pay their fair share in taxes. In a seamless transition, Sanders shifts his tone to be more uplifting and empowering towards his audience. The music also shifts to an up tempo beat that changes the emotional connection from aggressive to peaceful. He follows by assuring better wages for workers, and stronger equality standards for women in the workforce. After inciting rage towards the opposition, then following with talk of positive change, Sanders concludes his ad by saying that a revolution of change is necessary and that we must have unity to bring about change. The music towards the end of the …show more content…
By showing them this frustrating graphic, Sanders is able to incite anger towards the elites that are backed by the Republicans, thus drawing more voters in from the right. I believe this is the most valuable use of a rhetorical strategy in the commercial because it doesn’t solely speak towards a particular niche or party affiliation. The visual puts the working people of America against the top 1 percent. The majority coming from the working class, Bernie is able to speak to a broad spectrum of people in a manner that unifies them under one goal. After playing with their emotions and grabbing the audiences’ attention, he then leads into his political promises of, “making wall street pay their fair share,” “ensuring living wages for all,” and “creating equal pay for women”. He sells his campaign promises by speaking them in a lyrical tone, which is soothing for the audience to hear and appeals to pathos by targeting their joyful emotions. The middle portion of Sanders’ commercial did a good job of continuing the momentum of the powerful intro by providing visual evidence of the wage gap between the working class and the elites; he was able
Nobel Prize winner, professor, author and economist, Joseph E. Stiglitz, wrote “Of the 1%, by the 1%, for the 1%.” Joseph E. Stiglitz served during the Clinton administration as chairman of the Council of Economic Advisers and is former senior vice president and chief economist of the World Bank. Throughout his piece Stiglitz argues how America’s economy is not likely to succeed in the future. Stiglitz creates a strong and credible argument throughout his piece by using the appeals of ethos, pathos and logos.
Appealing to an audience’s ethos consists of convincing an audience that someone has moral character and are credible enough to be knowledgeable on what they are speaking on. Bernie is able to play up his ethos through the use of multiple rhetorical strategies, including narrative structure and plain folks. Directly from the start of this political ad Bernie incorporates narrative structure to list all of his qualifications that would make him an effective leader for the United States. The ad informs the audience on how “he moved to Vermont; won the election and praise as one of America’s best mayors” in 1987, decided by U.S. News (Bernie Sanders). The ad tells a chronological story of the highlights in Bernie Sander’s career. This list of accomplishments impresses his audience while also demonstrating that Bernie has the political expertise to be a successful president while also fighting for the people. In the narrative structure of the ad, Bernie’s time spent fighting for racial and social justice is a major topic where emphasis is placed. Knowing Bernie’s audience is inclusive of racial and ethnic minorities, these examples of Bernie’s fighting against injustice will give him mass amounts of credibility with his audience. Another rhetorical strategy used to appeal to the audience’s ethos is plain folks. The ad specifically states that Bernie went to public school, this is for the sole purpose of relating Bernie Sanders to the average American, he could not afford expensive private schools, contrary to other candidates. They also show clips of Bernie talking to multiple working class citizens and mention how he is a husband, father, and grandfather. These clips prove that Bernie is a working class man with a family to take care of, the same situation millions of Americans are in. An audience is readily able
New Nationalism focused on eradicating economic inequality. In 2007, the top 1 percent of Americans owned 23.5 percent of the nation’s wealth (Pear, 2011). This problem has increased, not gone away, since Roosevelt addressed it in 1910. Unfairness in the tax code has become a prominent topic of political discussion. President Obama called for alterations to the U.S. tax system, which allows millionaires to pay lower rates than middle-class workers like teachers and firefighters, in his 2012 State of the Union address (“Remarks of President Barack Obama – As prepared for delivery State of the Union Address,” 2012.). In December, the president traveled to Osawatomie to speak. He echoed Roosevelt’s New Nationalism, saying he believes “this country succeeds when everyone gets a fair shot, when everyone does their fair share” (Fox, 2011). Although he spoke in Os...
Wilhelm, Heather “The Great Income Inequality Sham” Real Clear Politics. May 2013. Web. 29 Apr 2014.
..., infrastructure investments, and direct aid to hard, pressed states and cities. He says all of his goals to fix America would take just one term, it may take two terms, so change would slowly and done right.
In the United States there are four social classes : the upper class, the middle class, the working class, and the lower class. Of these four classes the most inequality exists between the upper class and the lower class. This inequality can be seen in the incomes that the two classes earn. During the period 1979 through the present , the growth in income has disproportionately grown.The bottom sixty percent of the US population actually saw their real income decrease in 1990 dollars. The next 20% saw medium gains. The top twenty percent saw their income increase 18%. The wealthiest one percent saw their incomes rise drastically over 80%. As reported in the 1997 Center on Budget's analysis , the wealthiest one percent of Americans ( 2.6 million people) received as much after-tax income in 1994 as the bottom 35 percent of the population combined (88 million people). But in 1977 the bottom 35 percent had about twice as much after tax income as the top one percent. These statistics further show the disproportional income growth among the social classes. The gr...
Bernard “Bernie” Sanders, is one of the best candidates for this years 2016 presidential election. He is the junior United States Senator from Vermont. He has demonstrated his passion towards an equal and stabilized country. Sanders is a man who believes in a country that is equal and all voices should be heard. Socioeconomic issues are to be heard of by all people because these issues are what make the people and the country. His propositions to a better socioeconomic country will better the relationships we have with one another. Voting for Bernie Sanders, means voting for a country that will be equal to all the people living here. A country deserves to be united by all the people living here regardless of race. We are all human, we all deserve
Krugman points out how despite the obvious and ever growing gap between the rich and middle class in terms of wealth increase, Republicans tend to vote for tax cuts for the rich and for decreases in funding for programs that benefit the middle and lower classes of society, such as Social Security, Medicare, and Medicaid. Cutting funds for these services puts the middle and lower classes at even more of a disadvantage than they already were. Meanwhile, the rich receiving more tax cuts means they receive more money, furthering the economic wealth gap and increasing the money they can spend to influence politics. Krugman suggests the solution to the problem is increasing taxes on the
Scarborough, Joe. “Top 1% Took 95% of Gains Since 2009.” Tampa Bay Times. January 21, 2014. Web. March 11, 2014. In this article the authors shows how income inequality has been changing over the time. He also tries to emphasize how large this gap has become by comparing income and taxation of the top 1% with the rest of the nation.
Inside of this video, this guy really targets an issue nobody has really been presented. He shows charts that talk about how we Americans think our wealth is distributed. We think distribution is doing alright. Americans think that the bottom 40% is getting a bit of money. They also believe that the middle class is doing reasonably well. Unfortunately, that is not the case. In the video, he breaks it down a little bit getter. He shows a graph that shows how money is actually being distributed. The poorest of poor don 't even register on the poverty line. The middle class is barely making it. And then there is this huge difference between "the rich" and the poor. It is proven that the 1% of America has 40% of the entire nation 's wealth ("Wealth Inequality in America."). The bottom 80% of America only share 7% of the nation 's wealth among themselves. The top 1% has 50% of the stocks, bonds, and mutual funds. The bottom 50% of Americans only own 0.5% ("Wealth Inequality in America."). The poor is not just getting by but they are scraping and fighting to get by. Now that it is clear that there is a lot of poor people in America, it is important to figure out how to fix
While the the 1%, are secured, no one is addressing the rest of the people. As the economy flourishes, housing, higher education and health care, and child care increases with it to the point where 30 percent of a person’s income goes towards housing. People are finding it impossible to purchase a house with their middle class incomes. People begin to fall out of the once stable middle class because too much is needed to be sacrificed in order to live in a stable home. In the shrinking middle class, “40% or more of the residents live below the poverty
Cesar Chavez was a Hispanic migrant worker who fought for the rights of other migrant farm workers. His strategy for fighting inequality was through nonviolent strikes, boycotts, and marches. In this interview of him by a Christian magazine, Chavez uses logical and religious appeals, and allusions to justify his usage of nonviolent resistance in order to gain civil rights.
He uses allusion and repetition of words to prove his points about racial discrimination. His main goal is for the country to stay united and put discrimination aside, and continue the path of the ones who came before us. Obama alludes to the civil war by saying,” continue the long march” which illustrates the march that the north did to the south to stop race discrimination, as well as the fact how the north opposed with slavery and wanted to make south stop (1). The other device he uses in his speech was the repetition of words by using the word “more” to express his main goal and focus. Although the country is so called “free” his main goal is still to improve America in every way possible and put race discrimination completely aside. In the speech, he expresses his tone by saying,” more just, more equal, more free, more caring, and more prosperous America.” Which goes to the fact that he is trying to even improve America more in every way possible. If we improve our country even more, then we will not be having any issues in our
Obama, Barack. “Obama’s Powerful Speech On Income Inequality.” THEARC. Washington, D.C., 04 December 2013.
If I had to describe a moment from INEQUALITY FOR ALL that is really sticking with you – maybe you found it particularly inspiring or particularly troubling it would be the statement made by Robert Reich, “Of all developed nations the U.S. has the most unequal distribution of income.” What was it about that moment that is so memorable? He also states, “the richest 400 people in America have more wealth then the bottom 50 million of us put together.”