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Most big corporation’s goals are to convince consumers to buy their product for monetary gain. They appeal to consumers using eye-catching images and all means of persuasion to grab a viewer’s attention. An organization campaigning for human rights worldwide through advertisements is not all that much different from multi-million dollar companies. Amnesty International, a non-profit humanitarian organization, advocates for the rights of children through an eye-opening visual to create awareness of a social issue. Initially viewing the advertisement, it appears that normal children are riding a school bus in the city cruising down the street, but upon closer inspection, the children are boys who are of varying races holding guns, and the bus …show more content…
The colors are reminiscent of the ones associated with armies and war, which contrasts strangely with the standard bright setting lighting up behind it. The bus full of war-torn boys looks incredibly out-of-place in the city The ad appeals not only to sight, but also the audience’s emotions, logic, and ethics. Pathos, a mean of persuasion that plays on emotions, seems the most powerful to me. Despondence adorns the faces of the child soldiers who have lost their childlike demeanors through dehumanizing acts of war using the guns held in their tiny hands. Anyone who has a child, or even cares for their general wellbeing as a whole will feel moved by the image. Logos and ethos, Logic and ethics, presents itself in the fact displayed on the bus, “300,000 …show more content…
Kids are synonymous with innocence. A beautiful blank slate untarnished from the evil in the world; they are content to play and be happy, unbeknownst to pain and agony. Guns and kids are opposites that should not be put together. It does not look nor feel right to witness. The organization captures the attention of those who have a want and need to protect children from the horrors of the world. These are real problems that exist in the world. Every day children get caught in the war started by the adults they are supposed to be able to look up to. Instead, their youth gets taken advantage of for nefarious purposes perpetuated by the evil that persists. The advertisement is implying that only capable adults can “Help send them
¬¬¬Though most American people claim to seek peace, the United States remains entwined with both love and hate for violence. Regardless of background or personal beliefs, the vast majority of Americans enjoy at least one activity that promotes violence whether it be professional fighting or simply playing gory video games. Everything is all well and good until this obsession with violence causes increased frequency of real world crimes. In the article, “Is American Nonviolence Possible” Todd May proposes a less standard, more ethical, fix to the problem at hand. The majority of the arguments brought up make an appeal to the pathos of the reader with a very philosophical overall tone.
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize
...r”. This is very similar to our persuasion techniques in that we created a scenario and presented symptoms that would be relatable to a majority. The difference is that this ad appeals to a specific but common type of relationship in an attempt to create a stronger association between the viewer who would most likely be interested in the drug, which in this case, would be “problem boys and problematic mothers” (Singh). The ad draws more similarities to our group’s ad by depicting the pre- and post-treatment that results in a more engaged student, and in this campaign, a young boy who is raising his hand in class. The narrator is the mother whose vocal tone assumes satisfaction with the drug and its efficacy with her son’s ADHD disorder. Therefore it would be most appealing to the parents, while our advertisement appeals directly to the high school student.
The combination of both the characterization of the children and setting strengthens the innocence of the children, therefore, making the audience feel shocked and upset. Accompanying the characterization, Moms Demand Action also used juxtaposition within this PSA. The PSA contrasted a book and a gun, one African-American girl is holding the “Little Red Riding Hood” book while an American girl is holding a rifle. This text persuades with ethos, questioning the audience’s morals, and bringing up the thought of how it’s legal for a child to bear arms, but the book “Little Red Riding Hood” is banned just because of a direct reference to alcohol. This brings out a reality, where it doesn’t seem to be ethical, a reality where a child could legally bear arms due to the absurd laws of gun control and violence in the US, a shocking reality which Moms Demand Action wants the audience to change. Although one might claim that a young girl won’t carry a rifle a school and the PSA is too overly exaggerated, however, in this case, the young girl carrying a rifle seems to fit into the context as with the current gun control issue, this could be possible. The girl carrying the rifle strongly persuades the audience with ethos, as it somewhat hints that the audience
Hoards of people, distracted by catchy advertising and creative logos, fuel the machine that feeds on exploiting human beings. Addidas, Nike, Banana Republic, all just a few of the brand names that encroach on poverty stricken countries and exploit the people there. As a country, society contributes to the oppressi...
Propaganda plays a role in persuading people into thinking a certain way or encouraging the viewer to purchase an item, take action, or follow an ideology. The advertiser achieves in influencing viewers through their tone, choice of words or lack of where instead a powerful image is used. The MTA advertisement “New Yorkers Keep New York Safe”, released on March 2016, shows how propaganda influences commuters to combat terrorism by ‘saying something’.
In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this commercial. When thinking of pieces of Rhetoric that demonstrates the use of pathos, the first thing I think of is this commercial. The sole purpose of this commercial is to emotionally compromise the audience until eventually the viewers will donate money to the cause. This video is so affective at completing this goal because of the way it connects to the viewers, and the way it uses many different methods to attack the viewer’s emotions.
The first thing to notice is the pathos appeal of the ad, which is made very clear by the use of a dog with large eyes. The paper is filled by a large picture of a dog an animal that for many Americans represents home, comfort, and/or friendship. The large eyes are important because they are often used as the prominent feature to depict cuteness or used by illustrators and animator to convey emotion. The picture when seen as a friend or a family pet may use the Bolded print to evoke a feeling of being beholden for those years friendship or love felt from a family pet. The then becomes more effective if seen multiple times because it can develop into a sense of guilt especially if the smaller print is read and it is stated that they are not
In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
he ad uses pathos in order to try and get the viewer to care about the people in the ad and make them believe in the slogan “Make Love Not War”. The ad opens up with frightening music that you would find in an important scene of a movie. This serves the purpose of setting the mood for the advertisement; it creates the feeling of a tense situation. The ad shows many clips of leaders and soldiers during wartime, but during this it sends a powerful message. The message being that real men put their guns down and fights for his women not for his country. He promotes peace with a powerful message. They are many other ways to settle the mood. IN many of the clips, the climate looks gloomy and it almost looks like it is shaded grey, except in one of the clips with women having red lipstick and red heels. Which represent power, emotion and the need of something.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
...this number of illiterate people in this stance imprisoned behind the barriers without doing anything to help and save them. The presence of the logos of 19 sponsors and organizations at the bottom of the ad establishes the credibility of this ad. In addition, the real event with official dates increases the ad credibility.