A Rhetorical Analysis Essay On Smoking

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Did you know over thirty percent of Americans smoke? Smoking is one of top deaths in America and is easily preventable. Americans today are surrounded by advertisements about smoking. According to ABC News, exposure to cigarette ads leads young people to identify smoking with popularity and relaxation, and these associations are stronger than any perceived risk picked up from anti-smoking ads. ABC News is trying to express how young Americans are influenced to smoke by advertisements. One of the images I chose is against smoking. This image has a young boy smoking a cigarette as the smoke forms a gun. The second image I chose is a positive advertisement about a type of cigarette, which expresses the relaxation of smoking. Comparing and contrasting …show more content…

The image has a middle-aged man and women dancing, which is presenting smoking as relaxing. Also, this image can be directed towards smokers and non-smokers. For non-smokers, the audience will see the advertisement as repulsive and wrong. The audience will view it as the American culture encouraging young females and males to smoke. The audience it will appeal the most to is those who smoke cigarettes. This audience will be attracted to the advertisement of Salem cigarettes because of the colors, images, and words presented. The colors used are earth tone, which is blue and green. The earth tone colors express freshness the cigarette gives. The man and women on the advertisement are dancing on a pier smoking a cigarette. The audience views cigarettes as relaxing and fun. Also, the image presents the words, “Step into the wonderful world of Salem.” This phrase follows the dancing image, which is trying to tell their viewers the cigarette is the best. The facial expressions on the middle aged man and women are happy. As they smoke the cigarette, they feel like they can do anything in the world because they are “stepping into the wonderful world of

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