A Comparison of the Representation of Charities in Two Different Television Advertisements

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A Comparison of the Representation of Charities in Two Different Television Advertisements

An advert is usually used to promote or sell a product. The two

adverts I will be analyzing are different as they are not trying to

sell something, but they are trying to promote their charities. In

this essay I will compare how they represent their charities. Both

adverts were shown during a soap opera before the watershed period so

they attract different audiences.

The National society of prevention of cruelty to children advert is

directed more towards children, teachers and parents. It's trying to

make people that are surrounded by children that if they notice a

difference they shouldn't just ignore it. "The British Heart

Foundation" is trying to make all smokers aware of the affects of

smoking, mainly middle aged people who enjoy socializing. The British

Heart Foundation are trying to help you, the NSPCC need your help. The

"NSPCC" advert is a very touching story and the ventriloquist doll

adds to this effect because it shows how this girl is just a puppet

and controlled by her abuser. The British Heart Foundation uses the

simple technique of showing you disgusting images to put you off

smoking. It shows what it does to your inner body and makes you

realize how bad it is which links to the technical side of the advert.

In the NSPCC advert the puppet represents an abused child that can't

say her feelings because she is scared of the consequences. Her abuser

is there constantly even though nobody else can see him. He controls

her like a puppet.

The NSPCC advert uses very dull colours and not bright colours like

what you would expect to find in a primary school. In the British

Heart Foundation advert the main colour used is black, to symbolize

death. The girl and her abuser are at the back of the classroom in the

dark but the puppet is more in the light than him, showing how the

others cannot see him but he is with her all the time.

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