A Comparison of Two Search Engines on the Internet

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A Comparison of Two Search Engines on the Internet

The internet is an ever growing power in the media industry. Over the

past decade it has become a powerful tool for research and advertising

on a worldwide basis. The 'search engine' is now very effective for

both of these.

I am going to analyse the presentation and function of 'Yahoo!' And

'Ask Jeeves' search engines. In doing this I will be searching for

'Prom dress makers in the UK.'

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On 'Yahoo!' The title is very noticeable because it is red, which is a

very bold colour. However, the title is not very large. But, the font

is different, and is not level, as the letters of the title are all on

different levels.

The title is at the very top of the page, so it is the first thing you

see when you log on to the webpage. The word 'Yahoo!' is repeated

several times across the webpage, so you never forget it. So,

straightaway, when you log on to 'Yahoo!' you know where you are.

Also, the title of the webpage is in itself, very catchy. You could

link the word 'Yahoo!' with being very happy, and in this instance,

with finding what you are looking for. It is a happy word, and this

could be implying that you are guaranteed to find exactly what you are

looking for on this website. I know that the first time I heard of

'Yahoo!' it made me laugh, as the word 'Yahoo!' is a very strange one!

The word 'Yahoo!' may be trying to draw users away from the serious

aspects of the Internet.

The search box to search for what you are looking for is at the very

top of the page just underneath the title. I think this is a good

place for the search box to go, because, ultimately, that is what you

have come to the website for, to search for something. This way, it is

easy to find, and you can go straight into your search.

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