60's Ad Analysis

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In the 1960s commercials were more focused on male dominant products such as cars, parts or male-oriented products. During the 1970s commercials expanded subject matter and used sex appeal and music such as jingles in its commercials. This ended up setting a new trend. Furthermore, in the 80s and 90 super bowl ads focused on the use of celebrities and background music. People had also started to see more ads targeted toward the female audience. As the 2000s rolled in, these ads started to present less and less product detail and information and used animals, children, and humor instead. Additionally, with the super bowl being the largest food consumption day of the year it added to the popularity of food and beverage commercials. The current

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