In the recent time, things have changed, the consumers are now sophisticated, which has shifted the focus of the companies on developing the product that can cater to the taste buds of the consumers. The flavour and texture of the drink needs to be familiar and satisfying to the end user. Different technologies for flavour-texture interactions are used by the companies to meet the budding demand of the consumers.
5. Product Packaging:
Packaging is an important and significant factor which affects the consumer buying behaviour. Packaging is an important attribute of marketing mix, plays an important role in developing product pricing, specific characters of new products and in promotional campaigns. Packaging also has direct relation to on shelf availability and advertising of product. It shows the level of creativity, innovation, modernism, cutting-edge qualities the brand might possess.
Packaging can support a brand to position itself in minds of consumer and in the market place. Attractive packaging shape and other aesthetics attributes can make a brand unique, differentiate and can create an iconic brand image. The size of the pack and quantity can have direct impact on the sales volume and on shelf availability of a product.
Labelling done on packaging of the
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Allender and Timothy J. Richards, Sep 2012). Planning of Promotion strategies depends on two factors: Reduction in the price of a product and its associate deviation from the prevalent market price, and degree of promotion frequency (William J. Allender and Timothy J. Richards, Sep 2012). These methods will help identify how many customers can be swayed to a different brand by reducing the price of the product and how many customers remain brand loyal. Even in cases of healthy drinks, it is possible that consumers might go for a healthy drink product offered by a brand to which they are
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging.
Profits will be maximised if potential consumers who are most likely to keep on purchasing are filtered from once off consumers. Catering to the specific needs and wants of the desired customer will aid in establishing a loyal customer base. Buyers who are more health conscious will tend to be more informed about the health benefits of the health bar whereas those who buy basing their decision on the price might be less concerned about the nutrients in it and their respective ratios. Realising the factors that influence buyer’s decisions helps a marketing strategy to...
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
Under transportation there is lot on physical aspects involved, hence the packaging is critical due to the sensitivity of the products to be transported, even though there are some cost implications involved. OBW has contracted the supplier
Nowadays additional and a lot of retail and chain grocery stores are implementing retail ready packaging as a approach to save lots of money by putting the products
The packaging might be simple yet it’s suitable and effective enough for the business. Since its business-to-business company, the packaging doesn’t have to be attractive because nobody pays attention to the packaging as long as it’s able to protect the product inside safely. The plastic is transparent to make the employees identify the product easily and to make the customers able to observe the products without having to open the package.
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
The product is packaged in a tube with a cardboard box for physical protection. According to Lamb et al (2016), one of the major functions of packaging is to protect the product from damage during delivery (p. 130). The cardboard packaging can be recycled which can reduce the pollution to the environment. Furthermore, the product information will be on the package, such as the brand name, logo, integrity, instruction and barcode number.
The importance of product packaging in the wine and spirits market cannot be overstated. The impact of packaging can make the difference between success or failure of a product. Not only the look and feel of the package, but also the quality of the label itself is essential for great shelf appeal. This means the label needs to be perfectly printed and applied.
Design elements such as colors, font, text, and graphics have an important role in package appearance. Pictures on the package in form of attractive situations (mountains, beaches, luxury houses and cars) can assist in triggering lifestyle aspirations (Rundh 2009, p. 999). Basic role of packaging in marketing, packaging design attract people’s eyes to look on the product and stand out from the competitors on the store shelves. Packaging also lists out all information of product such as ingredients, nutritional, price, weight and manufacturer’s
According to Rita package attracts consumer’s attention to particular brand, enhances its image, and influences consumer’s perceptions about product. Also package imparts unique value to products, works as a tool for differentiation, i.e. helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumer’s purchase of package, its elements and their impact on consumer’s buying behavior became a relevant
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.