Executive Summary:
This executive summary will describe in brief regards of the business proposal in E- business that will cater to the market of furniture owners. This E- business will own online website in which all the information of furniture supplier and the services like comparison of cost and service, Online booking, Consumers feedback and reviews, the closest shop, and many more information related to the furniture’s shops and brands and financial support will be provide by themselves to their consumer will be their on website. For the first quarter year as a capital investment will be nearly NZ $ 95000, to understand the behaviors of consumers on using online services research and development will be done.
Critical success factors will be responsible for the business growth it will also increase the number of consumer who will use this website and help to increase services and database as well. For achieving the goal of this website the marketing activities will play important role by structuring marketing plan to serve the maximum market.
Funding will be drawn form self, friends and family or if needed a commercial partner can be added if funding get difficult to arrange from personal mean. And in this report we go through all the detail and it shows in balance by the end 3rd Year last quarter turnover will be more than One million New Zealand Dollar.
Table of Contents
1. Business History 4
2. Product or Service Description 5
3.Market, Competition and Marketing 7
4.Competitive Benefits and an Infrequent Proposal of Selling 7
5. Research and Development 9
6. Management and Operation 10
7. Financial Information 11
8. Critical Success Factor 16
9.Timtable 16
10. References 17
1. Bu...
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C Recruitment
i) Interviewing the employee
Ii) Training
D Marketing
i) Advertisement
ii) Customer Survey
2 IP & Commercialization
i) Installation
ii) Web hosting and Testing
iii) Optimization and Updating
3 Business Documentation
i) Registration
Ii) Meetings
4 Financial Plan
I) Commercial Partner & Funding
ii) Business plan Development
In this Chart blues colour indicate the completion of work and where purple colour indicates the projected work.
References:
www.dummies.com/how-to/content/how-to-establish-a-businessplan-time-frame.html
www.amazon.co.uk/Furniture-beds-bedding-clocks-furnishings/b/ref=sv_kh_4?ie=UTF8&node=10709121
http://www.apapracticecentral.org/business/finances/balance-sheet.aspx
Emphasis should be placed on the website, as this is the critical destination which should be reached as a result of all successful marketing activity. The use of web based data can provide the basis of allocation of resources between earned, paid and owned media channels to achieve the optimum outcome.
If you would like to read a series of articles jump to Web Marketing . For
In addition, Home Decor Furniture company should aims to create online platform to sell company’s product. To attract potential buyers, company would provide user friendly online interface, friendly customer service, fast delivery service and guaranteed 30 days return service if the product is not satisfied. Customers can through the website straight purchases the furniture they interest with. For those who spent RM5000 on online purchase will get a chance to win a voucher that is worth RM500 by participating Home Decor Furniture’s lucky draw which held twice a year. Moreover, customer who purchase by online platform would not spend much times walk in to buy the
The question is how do we get customers to visit our website? We would have to take the perspective of our website being the face of our e-Commerce business. Looking at what we offer, purchasing a cellular phone on-demand to customers’ specification require our site to be informative.
The Swedish company, IKEA, is currently the largest furniture retailer globally. Due to this, IKEA is prone to many problems and backlash from competitors and consumers. Also, IKEA has reached a point in its lifecycle where it can either continue to grow into maturity, or begin the slow transition of decline. In order for IKEA to prevent this from happening, the company needs to address a few problems. While IKEA’s model works in Europe, their model does not work in the U.S. Also, IKEA needs to utilize its low cost structure to its fullest potential. The final problem which IKEA is facing is their lack of online presence. In order to compete in the 21st century, every company needs to have the ability for consumers to purchase products online and have the item shipped to them.
Next is in terms of the design and aesthetics. Layout that being used for this website is a plain white which easier people to read the text that is in black, in contrast and suitable for the concept of showroom online. The font is also suits which is not too big and not too small to be read by people. To highlight the main subject or the main product, the font is being bold to alert customers that they choose the right one. There is no audio available for this website or even a video. But somehow, as it was a home furnishing website, most of the pictures being used by the website is in JPEG format to deliver a clear view of the products to customers.
It has been previously distinguished between goods and services, but at the end, every product has both tangible and intangible elements, with a set of added services built around the initial and core product needed by the customer. It can be analyzed through a molecular model (Shostack). For IKEA’s case, see chart 1.
The KSA marketing dimension is concerned with the ability of the website to attract more customers and presenting goods and services offers in a more intelligent manner. This is done through the three features which include: targeting the correct audience; providing customer-centric services; and gathering information concerning the individual customers and giving the necessary services. Many people have not yet realized the need of internet in business activities t...
Opportunities: In the website we will enable advertising space for different products, colleges and apps. This website targets the people who are in the age group of 16-27 which contributes the majority of internet users. As this website is innovative with effective features so it will create an untapped market
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
But because of e-business now anybody can find time for their shopping at any time even at night time also, just by clicking a mouse, the consumer can take tour of all the available e-resources for purchasing of textile products.
Starting and maintaining a successful business is the dream of all entrepreneurs. Today’s advancements in technology have created new opportunities for business owners to get closer to this dream. The Web has been the most effective tool in creating new opportunities for business owners. An entrepreneur should be more successful by starting, marketing, and operating a Web-based business.
Web marketing becomes the tool of social status of today’s lifestyle and developing living standards by fulfilling instant demand of individuals as it provided the facility of purchasing anything at anytime from anywhere. This increases the purchasing power of the society in an era of globalization.
This paper includes the process of online business; how to sell a product, advertising, various ways to create awareness and how to become a reseller. Laws and conditions for an online business.
will I want to survive for a long time, but make profit too. The main