Do You Have What it Takes to be a Spartan? The Treacherous Spartan Race

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Spartan Race™ is a world renowned obstacle race. Named after the Greek warrior tribe, the title “Spartan” evokes visions of elite warriors that would stop at nothing to be victorious. The advertisements themselves are without words. They appeal to primal urges and desires of greatness and exceeding limitations. Participants do not know exactly how long the race is or what to expect. There is a clandestine appeal and assurance of a great feeling of accomplishment. Through portraying competitors enduring treacherous obstacles and miles of adversity, Spartan Race™ challenges athletes to test their fortitude and see if they have what it takes to be called a Spartan.
Spartan Race™ is globally recognized as the world’s number one obstacle racing competition. Its attraction reaches every continent on the planet. Men, women, and people of many ethnicities are represented in their advertisements, to reach out to everyone. The races are held in almost every country, to give everyone a chance to prove themselves. There are many levels of the race for every echelon of athlete. For younger athletes, there is a Spartan Kids race at every event. From the beginner’s Spartan Sprint, to the elite Spartan Beast race, there is a Spartan Race™ for everyone.
The Spartan warrior helmet is used as the Spartan Race™ logo. This helmet is a legendary icon used to symbolize elite soldiers. The soldiers of the Greek city of Sparta have been immortalized by their reputation. They are best known for their triumph in battles against the expanding Persian Empire. Their legacy was that they were the descendants of Hercules, who was the son of the Greek god Zeus. This mind set, coupled with their extensive training and innovative tactics, allowed the Spartan soldi...

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...d with discounts. Spartan Race™ also discounts team sign-ups. By offering greater discounts for larger teams, they encourage people to recruit more customers. With the many ranks of races, Spartan Race™ can open up their doors to a wider range of customers.
Through their advertisements, Spartan Race™ shows that they are the most renowned obstacle race in the world. Using the “Spartan” title, they suggest that they are the best of the best. They do not tell people about Spartan Race™, they show them. They appeal to the inner beast inside of everyone. Completing the obstacle race implies excellence and having the determination to break through barriers. Viewers are dared to face the unknown and achieve glory. By depicting competitors challenging harsh environments and grueling obstacles, Spartan Race™ provokes viewers to see if they have what it take to be a Spartan.

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