Digital Buyers

918 Words2 Pages
bulb-icon

Recommended: The impact of social media on consumer buying behavior

“I firmly believe that more people than ever before will be afforded the opportunity to write and create, to find audiences, and engage in content-enhancing feedback loops that will enhance communication.” – Fred Stutzman, School of Information and Library Science, University of North Carolina-Chapel Hill

Digital conversations are dynamic content that can be forwarded to thousands, displayed to millions and can increase in value. Imagine that buyers had the ability to converse all over the planet in real-time. They had the ability to talk to other buyers in the world with similar resources with the only barrier being language and every transmission is displayed. That world is emerging today with more Digital Buyers coming on to participate increasing the value of their networks.

If what you have to say can break through the incessant noise by being more relevant and valuable, more people will be attracted to and will possibly contribute to a shared knowledge model. How does this fit into the world of the Digital Buyer? It removes unwanted risk and it may be the greatest brand reputation influencer introduced in the last twenty-five years. Meet them on the social media playing field and be a participant or be a victim of the inability to embrace a new medium for content co-creation.

If there is one thing that should make the classical marketer alter their view of the future, it is socialization of the buyers’ opinion or what has been called The Conversation. Providers should be attentive to social media. The more contributing Digital Buyers there are to these conversations, the less risk there is for all Digital Buyers. Providers may think they can be laggards in this effort, but if they desire growth, they really...

... middle of paper ...

...e the provider act of outbound marketing of products and services is considered almost annoying to a Digital Buyer. Our new empowered buyer is sophisticated and the fact that a provider is consistently trying to market to them with a flare gun is insulting. The Digital Buyer wants credible, objective dialogue with pithy content that removes risks that address any emotional needs they may have for the purchase. The organic and non-commital conversation of social media fits well into evolving into long-term credibility. For the provider, this is still a bit of a land grab strategy. The provider is focused on winning share of logic-based trust in an environment that rewards it. On a tactical level, the provider starts to develop skills for joining conversations. There will be providers who take their time in moving forward on social media, so an early adopter for

Show More
Related

  • Clive Thompson On The New Literacy Rhetorical Analysis

    258 Words  | 1 Pages

    In the article “Clive Thompson on the New Literacy,” writer Clive Thompson argues that the widespread use of technology and social media does not make kids illiterate and unable to form coherent sentences, but instead, keeps them actively writing and learning. Thompson’s article is based off of a study done by Andrea Lunsford, a writing professor at Stanford University. Thompson agrees with Lunsford that the use of social media and the Internet allow students to be creative and get better at writing. In his article, Thompson quotes John Sutherland, an English professor at University College of London, to inform the audience of the opposite side of the argument. He states, “Facebook encourages narcissistic blabbering, video and PowerPoint have

    Read More

  • Clive Thomson's Rhetorical Analysis Of Public Thinking By Clive Thompson

    549 Words  | 2 Pages

    Clive Thompson is a journalist, blogger and writer. He mainly focuses his writing on science and technology but this one chapter from his book Smarter than you think, “Public thinking,” has put a spin on writing and technology. Multiple times he talks about writing in many different forms. For example, he speaks of writing on blogs, on internet short stories (or fan fiction novels), in schools, in studies, and even on a regular basis. Thomson is trying to explain to his readers how writing, and the sharing of information across the internet, is beneficial to our society and ones well-being. In my readings of Thompson’s excerpt, I will examine Thomson’s examples and show how they are relevant and that it is beneficial.

    Read More

  • Essay On Importance Of Financial Literacy

    1394 Words  | 3 Pages

    With the current market conditions, it is “immensely” vital to be able to make the right decisions while managing a much precious resource “our money’. Thousands of sellers/suppliers are solely focusing their marketing and sales efforts to be everywhere a person goes, and mainly online through social media. Wants which were never thought of are emerging and new products and services are available at a glance every second, and thus, “informed decisions” are a must. Through social media, consumers are now tempted to desire products and services they do not need, but they can hardly resist that because it is simply there every time they scroll down their news feed of their Instagram or

    Read More

  • Analysis Of Smarter Than You Think

    1499 Words  | 3 Pages

    Today, most people live surrounded by technology. Everyday people are creating more new and advance technology with different programs, websites, and ideas to share with everyone. Connecting with people around the world is becoming effortless, instantaneous, and accessible with the technology that has been developed. Clive Thompson, a writer for the New York Times Magazine and Wired, points this out well in a passage within his book, Smarter Than You Think, called “Public Thinking”. Since technology made it easier to connect with others, people have been writing their thoughts, ideas, and opinions online and on their phone. Thompson believes that people have been able to improve their writing because the technology they use daily. With all

    Read More

  • An Analysis of Social Media Marketing In Higher Education

    1754 Words  | 4 Pages

    Martin, J., & Samels, J. E. (2012). Beyond Facebook: What's Next for Social Media in

    Read More

  • Dumb Generation? Not Quite

    737 Words  | 2 Pages

    ...ything educational is steadily increasing in a positive way. Those under the age of thirty now write in class assignments as well as “life writing” due to social media and technology in general.

    Read More

  • GoPro: Using Social Media for Marketing

    570 Words  | 2 Pages

    The term ‘social media’ as defined by Kaplan and Haenlein (2009: 61) is “a group of Internet based applications that allow the creation and exchange of user generated content” through networks such as Facebook, Twitter, Instagram and YouTube. Currently, a strong social media campaign is integral to the success of a business and is a vital marketing platform to ensure customer acquisition. GoPro has successfully grasped and understood the concept of the two way interaction between customers and a business through social media sites, therefore creating a brand community. With 780,000 Twitter followers, 6,800,000 Facebook likes and 1.28 million Instagram followers, GoPro seems to have successfully mastered the concept of internet marketing. With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are very high. It can be argued that social media marketing is now essential because of its ability to reach targeted audiences quickly and generate more sales in an easier and more cost effective way. According to Forbes...

    Read More

  • The End Of Business As Usual Summary

    1715 Words  | 4 Pages

    In the era of “big-data”, this oversight is especially troubling. For a basic introduction of the relationships between social media, communication culture in the “information age”, and where they interact, The End of Business as Usual is an excellent text; for useful insight into increasing the procedural effectiveness of your business’s marketing, the book is probably not very useful, at least, not for a current, fairly knowledgeable marketing professional looking towards constructing an improvement on their current

    Read More

  • What Is The Dumbest Generation

    1111 Words  | 3 Pages

    People these days write more than any other generation before ours according to the writings of Clive Thompson, a writer for Wired, which is a technology magazine. In a study done by Andrea Lundsford -- a professor of writing at Stanford University -- it was discovered that out of all of the writing her students did, 38% of it did not happen in the classroom, but rather in the students’ daily lives (Thompson). Whether the writing was on a blog, in a text, or even creating a tweet, the influx of the internet has been improving this generation's writing -- bringing it back to the “ ...Greek tradition of argument than the asynchronous letter and essay writing of 50 years ago

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Essay On Social Media And Public Relations

    1192 Words  | 3 Pages

    This method is used to “gain mutual understanding and find a win-win common ground” between brand and consumers, and develop a more long-term relationship beyond just sales (Straubhaar, 300). From Facebook posts and Tweets to Youtube videos, each channel offers a distinct venue for brands to share its content with consumers on platforms they frequent. Each of these social channels help develop the brand’s overall aesthetic and personality, giving consumers a more personal connection with the brand. In return, social media provides consumers with the ability to engage directly with the brands they take interest in, 24/7. Consumers can “favorite” or “like”, share, and post comments on brand posts which can increase brand awareness and spread their message. PR teams have taken advantage of the move from “business hours

    Read More

  • PR Agency Case Study

    761 Words  | 2 Pages

    Anyone who’s spent time at a PR agency would know that there is a noticeable growth of consumer conversations and expert opinion across the different social channels. This is one of the key reasons why most businesses are now paying attention to the social channels to bag feedback and insights from the audiences to bring improvement

    Read More

  • The Impact of Technology on Business

    1185 Words  | 3 Pages

    Business today is inextricably intertwined with technology, from the smallest home office, to a multinational corporation with multiple monolithic legacy application. It is impossible to be in business today without confronting the issues of technology. The way we do business today is different than 30 years ago. Technology has evolved around the areas of telecommunication, travel, stock market, shipping even around our daily lives. E-commerce a system by which people can buy, sell and deal without even seeing the person on the other side has taken a front seat in improving the economy of countries around the world. Technology today has made it possible for monetary institutions to help locate the customers resources and help solve their problems at any given time through online banking. The Internet, a boon to all business, is playing a part of a catalyst; it links millions of customers to its suppliers and vice versa due to this, manufactures are able to cut the role of middlemen and are able to deal with the customers, giving them the ability for direct input from the customers about their choices and views of their product. The busi...

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.

    Read More

  • Effects Of Social Media On Our Generation

    1224 Words  | 3 Pages

    Penelope Trunk said, “the type of writing that students do--via IM, Twitter, Facebook, and so forth-- is actually great for building communication skills” (Trunk 2). The reason behind communication skills being built through social media is our generation is practicing with our reading, and writing constantly while on social media. “The fact that students today almost always write for an audience gives them a different sense of what constitutes good writing” (Thompson 2). Our generation has a diverse audience of people that “likes” what we post, making it tempting to come up with a status or post that is well written and appeals to the audience. No matter if it’s an debate, opinion, or planning something with a friend, social media has made us adapt to writing for an audience of different people that we want to impress. It has also helped the generation with code switching, because based on the intended audience we have adapted to making changes in the way we communicate to appeal to a person or group of people. Verbally, our generation takes the skills learned from social media and speak the way they type on social media, appealing to whoever is listening to

    Read More

More about Digital Buyers

Open Document