Differentiating Qualitative from Quantitative Studies

840 Words2 Pages

The article “How Do Consumers Search for and Appraise Health information on the World Wide Web?” is a qualitative study using focus groups, naturalistic observation, and in-depth interviews as a method of data collection. The objective was to describe techniques used by consumers for retrieval and appraisal when they searched for health information on the internet. According to the researchers, Eysenbach & Kohler (2002), “a total of 21 users of the internet participated in three focus group sessions. 17 participants were given a series of health questions and observed in a usability laboratory setting while retrieving health information from the web; this was followed by in-depth interviews.”
Little research has been done about how consumers retrieve and access health information on the web. Participants in the focus groups and the observational study were volunteers recruited through newspaper advertisements seeking people who had already searched for health information on the web. They were selected on a first come first served basis. They held three focus group sessions with 6-8 participants each (21 participants in total: five men, 16 women; mean and median age 37, range 19-71 years) in March 2001. Self reported internet experience of the participants ranged from 17 to 84 months (mean 46 months; median 42 months). Each session was facilitated by a skilled moderator and lasted about two to three hours. The aim of the focus groups was to identify the needs, expectations, and problems of consumers with respect to health information on the internet, with emphasis on how consumers appraise the quality of such information (Eysenbach & Kohler, 2002). The focus group sessions were audiotaped, videotaped, and transcri...

... middle of paper ...

...tality and the loss of healthcare dollars and productivity.”

Works Cited

DiMatteo, PhD. (March 2004). Variations in Patients’ Adherence to Medical Recommendations: A Quantitative Review of 50 Years of Research. Medical Care: Official Journal of the Medical Care Section, American Public Association. Volume 2 Issue 43 Pages 200 – 209.Retrieved March 26, 2014 from: http://journals.lww.com/lww- medicalcare/Abstract/2004/03000/Variations_in_Patients__Adherence_to_Medical.2.aspx
Eysenbach, G. & Kohler, C. (March 9, 2002). How Do Consumers Search for and Appraise Health information on the World Wide Web? Qualitative Study Using Focus Groups, Usability Tests, and In-depth Interviews. US National Library of Medicine National Institutes of Health. Retrieved March 26, 2014 from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC78994/

Open Document