Determinants of Music Piracy: Analyzed

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Duke University and the Department of Justice recently published paper entitled “The Determinants of Music Piracy in a Sample of College Students .” In this essay they examine a group of college students from a Southern University to determine their willingness to purchase music (WTP), at which price they would be willing to purchase music, and also determined each students morality using a five question proxy measure developed by Wood et al. (1998) In this survey they used the same song for all college students, Flo Rida's “Right Round,” which was iTunes' number one song at the time the survey was taken. (Bellemare & Holmburg, 2009, p. 3) The price they were asked if they were willing to pay was equal to the last two digits in their Social Security Number (SSN). On average the WTP they observed was roughly equal to $0.68. (Bellemare & Holmburg, 2009, p. 3) They had determined that lowering the price of songs on iTunes to the average WTP would decrease piracy significantly. In many ways the survey conducted by Duke University and the Department of Justice is flawed. The author bel...

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