Colombia is not the only country with a negative image in developed countries. Each day, there are news about the social, environmental, political aspects of a destination and it creates an idea in people’s minds, this could be either positive or negative depending on the individual and its background. Countries can develop image branding or increase the advertising power but one image can change anything they have worked for. We believe this is the problem the Colombian government has to fight every day. It doesn’t matter how much publicity or good aspects of the country are shown when there is something else.
It isn’t a lie what people listen in documentaries or any other source of information, the current situation in the country is not positive, but at the same time, there always share the negative reality. The impact of the mass media, or even internet and other channels is even worse than any other, it can change any good idea someone can have because they know we believe on what they show us. This is the biggest challenge a destination could have when they want to change its image and international perception.
There are, naturally, other factors to support this image or perception and it is the impression people might have for previous experiences, people who have traveled and have been able to analyze, compare and close the gap between the perception and the reality. People have always a vision of a product or a service, in this case a destination, before buying it, and after this process they are capable of judging from experience, they are the only ones who can improve this vision, because they have seen the truth.
Colombia is a country worth visiting, many people have and they have fallen in love with the people, t...
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...and hotels that accommodate every taste and budget. • Third largest city in Colombia.
• “The Salsa Capital”. Visitors fall in love of its energy. • Second largest city
• The city of the “eternal spring”
• Intercontinental: 282 rooms
• Melia hotels and resorts
• Iberostar
• Marriot • Intercontinental
• Four Points by Sheraton
• Mercure
• Marriot
• Ibis • Whyndam hotel group
• Melia Hotels and resorts
FIGURE 8: HOTEL DEVELOPMENT: SOURCE: COLOMBIA.TRAVEL
Because of the touristic development, the total foreign investment in tourism has increased up to 800 million dollars in the first semester of 2013 and the national around 623 million in 2010. With this money, it has been possible to allocate the resources in all the territory and it has helped to develop other touristic areas, so they can be able to promote other destinations (Portafolio, 2014).
When the country of Colombia is mentioned, chances are individuals automatically start composing images of famous actors and musicians that have rooted from Colombia such as Shakira and Sofia Vergara, the excellent reputation Colombian coffee has made across the globe, or even the beautiful Emeralds that surround the astonishing land. Of course all of those things matter, but Colombia is a country that is definitely swept under the rug and under appreciated. Colombia’s history, independence movements, governmental structure, and culture are just a few of the topics that make Colombia so unique.
Misrepresentation has been a known term all around due to its implementation in many different cultures around the world. Misrepresentation can leave a bad image for something. It can also lead to stereotypes given. Nowadays, these stereotypes are hard to change because they make part of our social lives. To add, they are present in the media, and people, like younger children are being misinformed of what something is really is. This leads to racism and other social conflicts within our human race. In the case of Colombia, an example of misrepresentation within its culture would be in the media through the Netflix Original series known as Narcos. This television hit surrounds the viewers around one of the most dangerous drug dealers in the world, Pablo Escobar. As a normal viewer, I enjoyed watching DEA agents Javier Pena and Steve murphy fight off all the smuggles working for Pablo Escobar, but as a Colombian I clearly viewed how my culture is being misrepresented to over 3 million viewers all over the world. In this
BOLIVIAN PARADISE Bolivia is an amazing country that is breathtaking and is similar to a paradise. Bolivia is an interesting country that practices an interesting style of living. Locals always have plenty to do. They can go out for pizza, go see movies, or simply sit and talk.
The future of Colombia is very bright; no country on this earth is in a better position with many rainforest, and strapping coffee reserves. Colombia began as a country under fire. Fighting to gain their independence from Spain, and enduring a civil war .The period of corrupt government and the cartel trying to keep a strong hold over Colombia. The country of cocaine and kidnappings is the best uncharted adventure haven in South America. If you ever get a chance to visit the beautiful country of Colombia do so it would be a great experience.
I learned more than I ever imagined on my summer study abroad trip to Costa Rica. I learned that Costa Rica is a country like no other. The country is much different than what the United States of America is like. The lifestyles, customs, and practices of Costa Rica are very different than those that I am accustomed to. As an outsider looking into the country, I saw a country that is very poor financially but very rich in spirit. They do not appreciate wealth as United States citizens do, but instead appreciate love and gratitude. I noticed that Costa Ricans have very strong family values and cultural roots.
If you enjoy learning about everything that went on hundreds of years ago in all different places and how it made the present what it is or why people do what they do, I’m sure you will enjoy this essay about Colombia. Important periods in Colombia include ancient history, colonization, and independence. It’s truly fascinating, learning its history will be like listening to an exciting story.
Colombia. Ministerio de Industria, Comercio y Turismo. Resumen Del Tratado De Libre Comercio Entre Estados Unidos y Colombia. Web. .
SPECIFIC PURPOSE: To inform the audience about Colombia and how it’s history has strongly affected the development.
Pattullo report gives a first-hand account as to who controls each segment of the tourism industry; the tour operations, the large hotel chains, and the airline companies. The Caribbean’s economy depends on an industry that is mostly foreign-owned and controlled and the people who live there do not have an opportunity of owning or investing in it. In Pattullo’s report, it reveals that the large travel industry corporations are the ones who have most of the control. But those corporations are not located there. Her report exposes that the true benefiters of tourism in the Caribbean are foreign-owned investors and corporations.
Colombia is a country with a high level of human warmth and hospitality, with hard working individuals that are creative and willing to get the job done no matter the obstacles. Moreover, despite the socio economic challenges and the media and movie makers’ disgraceful advertisement, Colombia accounts for a positive and happy society. Certainly, Colombians reflect their amazing values and principles when doing business. The following points should be taken into account when addressing business meetings in Colombia.
...tribution to the development of the Carribean coast, which has created jobs and other positive economic factors, while also threatening ecosystems and cultures that have become commodified. Tourists should be encouraged to learn about the environment and culture before, during, and after their vacation to areas, and they should make efforts to make meaningful connections to people and places so that they have reasons for treating the place well and coming back to check on things (insuring the vacation spot isn’t single-use or disposable). These kinds of efforts will insure better treatment of places and peoples by increasing the connected worth in travelers’ minds. Through practical legislation and enforcement along with caring and connected approaches to travel, tourism can become a positive element in the continued development of marketable tourist attractions.
The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
It is the economic effects of tourism which bring the most benefit to the host nation. Tourism is a low import user which means more of the money earned here stays here. The government is earning money through tourist taxes such as the airport tax, increased export earnings and income tax revenue from people employed by the industry. A balance must be struck between these benefits and associated negative impacts on the community and the environment.
Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.