Crisis Management - Malaysia Airlines

1415 Words3 Pages
bulb-icon

Recommended: Contingency plans due to disaster

a. On March 8 2014, Malaysia Airlines Flight 370 was scheduled on a daily routine flight from Kuala Lumpur to Beijing. This fight never happened. From some time and later on the air traffic control contact lost for unclear reasons. The disappearance of Malaysia Airlines Flight resulted the largest international search and media interest and attention in the last decades. Carrying 12 crew members from Malaysia and 227 passengers from 14 countries, the aircraft disappearance has remained an unresolved issue. The multinational rescue effort and search has recorded down as the biggest in the history. The Boeing was initiated in the Gulf of Thailand and South China Sea. Seven days after, on March 15th according to military radar data and radio "pigs" investigators concluded had 1st headed west across Malay Peninsula and some days after the Australian Maritime Safety Authority started searching the southern part of the Indian Ocean.
Every organization if is not prepared properly in crises Management situations can be vulnerable. Crisis is any situation that can threat and/or damage, any business and can significantly ruin its reputation. Public communication from Malaysia officials was initially based with confusion. First of all, to measure and evacuate Public Relations efforts from Malaysia Airlines prospect, we have t determinate the steps for dealing a Crisis Management and check n a checklist what is done and not, in what extent.
Pre- crises calculations should be the basis of every organization. What happens if? Being proactive and anticipate threats can be your weapon. You may understand that some possible situations can be preventable by modifying simply the existing methods of operations. Maybe possible an...

... middle of paper ...

...ould keep the family separate from the media. The last think that relatives thing in this situation is the media to make the thinks even worst. They can have a gated resorts that Malaysian Airlines can have as their base for families. This resorts had everything. The Crises Team should be prepared to pennyworth the entire resort keeping relatives behind gates and the media on the other side. Reference to the missing Aircraft if they ever found it, I wish, it could be a good step from the company’s point of view to pay all the travelling costs for relatives. I tend to believe that they could appreciate that.

Works Cited

http://www.ragan.com/Main/Articles/5_lessons_learned_from_Malaysia_Airlines_crisis_re_48122.aspx

http://www.malaysiaairlines.com/my/en/site/mh370.html
http://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_370#Criticism_and_response

Show More
Related

  • Air 103 Case: The Bombing Of Pan Am Flight 103

    1205 Words  | 3 Pages

    The investigation was also one of the largest international law enforcement endeavors of its time (Birkland, 2004). This tragedy, like most devastating events, changed the course of history and is a directly affected aviation safety as we know it today. The forensic findings during the investigation also helped change aviation safety policy and procedures. The result was improvement in training for airport security personnel, examination of quality control issues and heightened aviation security regulations (Birkland,

    Read More

  • Sears And K-Mart: An Overview Of The Sears Financial Crisis

    743 Words  | 2 Pages

    The ability of a company to maintain a good reputation is directly linked to the company’s ability to retain its stakeholders (Peterson, 2005). During a negative event or crisis situation, a company needs to ensure that it has effective strategies and resources in place, to deal with it responsibly, efficiently to minimize losses in share price value and public perceptions of corporate reputation (Coldwell .D, Joosub .T, & Papageorgiou .E, 2012). It is always advantageous to analyze past crises in order to develop a conceptual understanding of crisis situations and appropriateness of various means of coping with them (STERN, E. K., pg.1, 2009).

    Read More

  • Describing the Interaction of the Components of the Autonomic Nervous System in a Relation to the Stress Response

    970 Words  | 2 Pages

    Crisis is an event that is unplanned, unwanted, and dangerous and leads to hard decision making. There are many different types of crisis such as economic crisis, mental health crisis, situational crisis, social crisis, adventitious crisis and many more. Every type of crisis affects people more than we think and know. There is always someone who loses and who gains during a crisis. People who lose are usually the ones who are affected the most such as losing a job, losing a family member or someone close to them, losing their homes and sometimes even their own lives. The people who gain are usually the rich people who prey on the poor and usually gain from making money and the poor’s lives miserable.

    Read More

  • JetBlue's Valentine's Day Flight Disasters of 2008

    1318 Words  | 3 Pages

    You would need to be able to figure out how to notify and keep the customers updated on the flights that are cancelled, where you are in the process of rescheduling flights, and when the internet system would be back up so that they could reschedule their flights. The crisis communicator would also need to get a plan in place to be able to recover the good reputation of JetBlue, and how to keep people from being negative during this crisis. They also need to make sure that the company is quick to address the crisis with the public so that the public does not think they are trying to cover up the crisis and that they are trying to handle it quickly and effectively. After the crisis has subsided a crisis communicator needs to make sure there is plan in place to provide training for any future crisis such as this one. They need to make sure that the CEO and leaders of a company get out in the public eye to make a statement and to let them know how they will be handling the crisis. It is also there job to help the company stay transparent and ethical throughout the crisis to avoid any more tarnishes in JetBlue’s reputation. The crisis communicator should also stress the importance of discourse of renewal to JetBlue, helping them to take this crisis as an opportunity to learn and grow as a company. Overall, the crisis communicator I feel did a great job in stressing all of these things and helping JetBlue to regain its reputation and to grow in through this

    Read More

  • The Downing of Korean Airlines Flight 007

    1307 Words  | 3 Pages

    Peter Grier, “The Death of Korean Airlines Flight 007,” Online Journal of the Air Force Association, Vol. 96, No. 1, January 2013.

    Read More

  • Understanding Leader's Mental Models In Crisis

    984 Words  | 2 Pages

    In order to understand the thought process of leadership during a crisis, the authors state that we must first understand a conceptual model that is theoretically grounded, (Combe & Carrington, 2015). The conceptual model is divided into two elements, the descriptive and prescriptive mental models, (Combe & Carrington, 2015). The descriptive mental model focuses the external changes that occur during a crisis. The prescriptive mental model concentrates on future actions that need to be implemented to derail the cognitive overload due to continuous external changes as the situation unfolds. The prescriptive model aligns objectives, providing clarity to future implications related to the crisis, (Combe & Carrington, 2015). The authors, Combe & Carrington, (2015) have noted the importance of longitudal research perspective to capture the thought processes of interaction, communication and problem solving in a crisis. This type of research method is instrumental in depicting the challenges to incorporate better solutions to evolving situations. Sense making in a crisis defines these issues to ascertain the complexity and provide meaning to the event, (Combe & Carrington, 2015). Sense making entails the filtering of excessive data to identify the areas of importance. This perspective provides a means of taking a negative, that being disruptive and changing it to a positive or opportunity for

    Read More

  • Alan Jay Zaremba's Case Study: Organizational Communication At The Nuance Group

    1712 Words  | 4 Pages

    There are many definitions for what is considered to be a crisis. Alan Jay Zaremba, author of the textbook ”Organizational Communication,” combines several definitions of the word to conclude that a crisis is “an incident that occurs unexpectedly, could damage an organization’s reputation, values, and/or performance, and requires effective communication. (Zaremba, 2010) In the case of the Nuance Group, their current situation completely blindsided the organization, was a nightmare for their reputation, and communication was now the key element in restoring their image. This was indeed a crisis.

    Read More

  • Malaysian Airlines Flight 370 Research Paper

    1228 Words  | 3 Pages

    The Malaysian airlines flight 370 took off at around 12:41 a.m. local time carrying 227 passengers and 12 crew members. MH 370 disappeared on March 8, 2014 during a flight from Kuala Lampur to Beijing. The last known position of MH370 was over the china sea and since its disappearance no one was able to track it. Then after the disappearance plenty of scientist were trying to get a signal from a black box to

    Read More

  • Flight 19 Conspiracy

    1382 Words  | 3 Pages

    The disappearance of Flight 19 has been the longest standing mystery in aviation due to the fact that no sign

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction

    Read More

  • An Assessment of BP's Risk Management Issues and Poor Response to the Oil Spill

    3188 Words  | 7 Pages

    The result of the analysis showed that BP could have had a better grip of the incident if they responded it with both a crisis communication plan and transparency. Their seeming indifference and unpreparedness reflected a perception worse than the incident itself to the public.

    Read More

  • Resurfing From The Crisis: Malaysian Airlines Case Study

    1769 Words  | 4 Pages

    The Malaysia Airline System (MAS) reported a loss of over RM1.3 billion for the Financial Year 2005. It was unacceptable to many parties such as the stakeholders and the government especially the announcement was made at the same time as some of MAS regional competitors reported strong profits in the same year.

    Read More

  • Managing a Crisis Using Public Relations

    1017 Words  | 3 Pages

    2) Limit the damage, and 3) restore credibility. Following these goals ensure a successful public relations plan for any organization. Crisis management definitely needs to be addressed in any organization. ? Although it is usually not a fun role for public relations manager. The.

    Read More

  • The Bermuda Triangle

    905 Words  | 2 Pages

    4. Smith, Mikey. (2014). World's 10 Most Mysterious Planes Disappearances And Strangest Aircraft Crashes. Retrieved 29 March, 2014, from http://www.mirror.co.uk/news/world-news/missing-malaysia-airlines-flight-worlds-3220716

    Read More

  • Singapore Airlines Recommendations to Management

    778 Words  | 2 Pages

    Singapore Airlines should differentiate themselves even more by improving media and communication channels thus improving the overall communication plan.

    Read More

More about Crisis Management - Malaysia Airlines

Open Document