Introduction of CSR Corporate Social Responsibility (CSR) has become a widespread topic in business issues and critical sector. In the fast fast companies are facing fast change and consumers always on the topic of traceability of food chain. Consumers and governmental organizations are increasingly focusing their attention on corporate social responsibility (CSR) practices. CSR research has evolved over the last 50 years (Carroll, 1999). CSR is divided as a four parts pyramid (Carroll, 1991). Firstly, the meaning of economic responsibility, organization should be profitable. Secondly, the legal responsibility is very important for the company to obey the laws of the society. Thirdly, the ethical responsibility of the company to do what is right and philanthropic responsibility of the company is related to social, educational, recreational or cultural. Each factor is very important and there are lively relationship between all and when understanding the meaning it reflected to corporation.(Carroll, 1991).As a foundation, Carroll (1979, 1991) integrated various streams of CSR research to define a model that extended corporate performance beyond traditional economic and legal considerations to include ethical and discretionary responsibilities. Article ‘Philanthropic’ Support for the Arts: Views from the Corporate Sector (Nigel J. Baldwin B.Bus. M. Accounting & Finance) Graduate School of Business, RMIT University, August 2009 http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20100205.141643/public/02whole.pdf CSR in food industry CSR in the food industry are complicated and with the development of internet, mostly companies use websites for showcase their CSR on food safety developed marketing goals. Moreover, CSR activities can enhance brand, customer satisfaction, employee’s rates and relation with government (Freeman, 1984). There are so many other benefits include improved financial performance, reduced operating costs, relationship link with customers and awareness of their needs (Jones, Comport & Hillier, 2008) Introduction The fast-food industry has been developing rapidly in the markets globally, at the same time bringing several significant changes in practices, work, and employment relations. Fast food is very much popular in every culture, it is spreading by a society, including commercial, political, media and other systems.Fast food restaurants are very famous and their products prepared in a standardized method that their customers satisfied with quickly and efficiently for takeaway. The growth and success has brought disadvantages to the workers’ rights and the conditions of work as well as providing well insight on how work and employment relation should be managed better. (Royle & Towers, 2002)
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
It demonstrates that there can be no universal approach that would suit all relatively similar organizations. First of all, management always has to consider mentality, values, and norms existing in their local community, while also keeping in mind the attitudes existing in other communities and in the global market. At the same time, internal interests are no less significant in this matter, which is why great sensitivity is needed in the process of CSR creation and establishment. Thus, this article addresses both internal and external aspects of CSR as the parts of inseparable whole. It does not have independent and divided sections for each part as they are discussed in connection to one another, which is a realistic representation of an organizational decision-making process. In this way, the authors provide a practically applicable guideline that may be used to determine the most suitable CSR initiative, the methods of communicating this initiative to stakeholders, the resources that can and should be used, and the ways to involve stakeholders in the process of implementation as active participants rather than mere
In Eric Schlosser book ‘Fast Food Nation’ he discusses his findings of the fast food industry and exposes it for what it is. Fast food has been an American tradition for over half a century and it’s not a mystery why. Fast food is the most convenient, quick, and cheapest way to get a meal. Not only is fast food cheap and convenient, it’s also loaded with grease and fat to make sure it keeps you coming back. Fast food has become almost more common than eating at home with “about half of the money used to buy food spent is at restaurants, mainly fast food restaurants.”(Schlosser) Fast food is causing problems because of the unsafe slaughterhouse conditions, questionable quality of food, and its advertising towards children.
When working at a fast food restaurant, more often than not it is accompanied with a stigma. People tend to believe that those who work in fast food restaurants are not capable of anything better. They assume people working at fast food restaurants are slow and uneducated, or they simply look down upon them because these jobs have become known as "dead-end jobs." This so-called "dead-end job" is what people might describe as low-wage labor that employees have a susceptibility to become trapped in. Fast food employee’s face many challenges, morally and socially.
The term “fast-food” is usually distinguished by food served very quickly to a customer by drive-through or carry-out. Fast-food restaurants are highly associated with low-cost and malnutrition foods with brief consumer and employee interaction, and below average cleanliness based on restaurant health inspection reports. Chick-fil-A has changed the usual perception of fast-food restaurants. Rather than burgers and potato fries, Chick-fil-A serves chicken sandwiches and waffle fries. Chick-fil-A also shows their appreciation for employee to customer relations, rather than ignoring the social aspect of serving customers when operating at a fast pace. Chick-fil-A’s menu selection, customer interaction, and clean eating
Over the last three decades, fast food has infiltrated every nook and cranny of American society and has become nothing less than a revolutionary force in American life. Fast food has gained a great popularity among different age groups in different parts of the globe, becoming a favorite delicacy of both adults and children.
The term Corporate Social Responsibility refers to a company’s responsibility to provide a benefit to the society the company affects. Corporate social responsibility incorporates dimensions of corporate responsibility, and corporate policy which include a company’s policy to hire minority or disabled workers, or taking a stance on social and political issues that benefit the community. The social portion of corporate social responsibility includes corporate charitable business contributions and expands on this common social business practice by invoking corporate social initiatives. For example, as a policy, Wal-Mart grocery store managers purchase as much produce and goods from local farmers and distributors they can as opposed to relying on national food distributors. This example of a corporate social initiative provides a greater benefit to the economy of the society surrounding Wal-Mart stores than if Wal-Mart made only charitable contributions to a food bank within the local area. Environmental responsibility is a business’s responsibility to decrease its carbon footprint and produce green products. The trend to produce green products has come into effect since global warming has become a greater concern in the world over the past decade. Reducing the carbon footprint and making green products may increase a company’s cost, but the company can charge more for its products and services to offset the increased cost. Nickels, J. McHugh, and S. McHugh give an example of the Ciba Specialty Chemicals Company, a Swiss textile dye manufacturer who charges more for its dyes than other dye companies because Ciba’s dyes “require less salt than traditional dyes”, and are therefore more expensive to produce (Nickels, J McHugh, S...
The Fast-Casual Dining Industry is one of the most important industries that people are investing their time and money in. This industry has grown in the past couple years due to the need of the society. According to Technnomic, “The industry was worth $47 billion in 2016, and although it should close 2017, with a 10 percent increase, hitting $52 billion, that's a drop in growth from past years. The good news, however, is that the industry is still leading the restaurant sector when it comes to growth.” There are many different factors that effect to the Fast-Casual Dining Industry. However, in this paper, I want to focus on Sociocultural, Technological and Economic that affect the
The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.
The war food is still heating up between McDonald’s and its competitors like Burger King, Yum! Brands, Wendy’s and Starbucks restaurants where food and drinks are prepared to serve the people prefer any kind soft of dine-in. These restaurants range from simple eating place where food is aimed to normal people for an affordable price to expensive dining places serving special food and wine to higher classes depending on their needs or culture where they’re operate and working in. McDonald’s or any businesses development is going up along with some potential threats from both outside the organization including economic, political, legal, social, technological and environmental factors and both inside such as human, management, information system
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
Over the years the evolution of the CSR has immensely contributed to the society at large. In this literature, vastly looks into different various definition and aspect of the co-operate social responsibility. Definitions of CSR, evolution of the CSR, the pyramid of cooperate social responsibilities, economic responsibilities, legal responsibilities, ethical responsibilities, brand equity, five dimension of Keller’s equity model, un global impact, ISO integration of CSR, social responsibility for strategic
Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of a decisions and activities on society, the environment and prosperity are known as the “triple bottom line” of people, planet, and profit. It not only do responsibility but also help build brand and reputation, It help strengthen of the community and the marketplace. A solid business plan, embedded into the business culture, reflecting organizational values and objectives through strategy of CSR, will help to build a sustainable and profitable for a future. Also, social marketing is an outgrowth of the principles of corporate social Responsibility and sustainable development. It mention that an organization should not ignore the societies or welfare in long term to achieve a mission and vision. Lastly, it realizes that CSR is important to remain sustainable. Strong communities support strong organizations, that can be relate with the social marketing.
In the current time of growth and progression, individuals should know that how a business not only flourish but sustain itself. Making profit is one of the main targets of every corporates but it must not be the only one. When an individual builds a company in order to do business, they should be well aware of their contribution towards the society as well as their business and employees in it. It is total strategy of all. We should be able to realize every increment contributes of it. One of the major factors that affect a business is how well it participates in Corporate Social Responsibility. According to (Werther & Chandler, 2006) corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefits the society. In authenticity, there is a whole lot to argue about it. There are no major guidelines that decides either a business is participating in Corporate Social Responsibility; what might be considered a Business practicing CSR to some, can still not be accepted for it by others. CSR may be restrained a term which his highly flexible. This paper will discuss about Corporate Social Responsibility and its
In America, many are not aware of the inequalities that exist in the Food Service. The food service sector has at least 125,951 companies and approximately 12 million employees with almost 7 million foreigners. This sector includes individually owned restaurants, mid-priced chains, quick service (fast food), hotels, and beverage establishments. Food service plays a major role in institutional establishments like schools, hospitals, prisons and meals on wheels. They cater to the tastes of their particular customers and are often leaders of food innovation. In the food service, we find: bartenders, wait staff, hosts, busboys, chefs, cooks, managers, and dishwashers .The food service workers perform a variety of customer service, food preparation and cleaning tasks, all that which are very important to keep a business running. More concerning , some of the major working conditions that foodservice workers face with daily is no health benefits and significantly low wages. These employees working in the food industry make it possible for millions of people to enjoy food in restaurants but are not being treated or appreciated fairly.