Corporate Social Responsability

1880 Words4 Pages

Analyze the challenges and solutions organizations in Trinidad and Tobago might face in the design and implementation of a functional Corporate Social Responsibility policy According to The World Business Council for Social Development, corporate social responsibility (CSR) is the continuing commitment by businesses or organizations to behave ethically and contribute to sustainable development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Moreover, CSR and the need for the design and implementation of a policy has spread geographically from its original US setting (Bowen, 1953) to become a global concept (Matten & Crane, 2005; Scherer & Palazzo, 2007), including organizations in the Caribbean. A CSR policy design and implementation could be considered to be an organizational change process or a new way of organizing and working (Dawson, 2003). There is no preeminent way to bring about change, and the specifics of the context will help to ensure the change functions to be beneficial to society and supported by appropriate mechanisms (Burnes, 2004) and the profit generating organizations are generally the users of CSR. Therefore, it requires managers to understand and be actively aware of both the context and expectations. In addition, recognize that any changes the design and implementation will shape the environment (Mitleton-Kelly, 2003). in Trinidad and Tobago, organizations may face challenges which the Lewin three step model change theory lists such as unfreezing, moving, and refreezing and seek solutions such as raising CSR awareness inside the organization, assessing current CSR status, be communication about CSR commitments and performan... ... middle of paper ... .... "Corporate Citizenship: Cultural Antecedents and Business Benefits." Journal of the Academy of Marketing Science (1999): 455– 469. . Print. Mitleton-Kelly, E. Complex systems and evolutionary perspectives on organizations: the application of complexity theory to organizations. London: Elsevier, 2003. Print. Robertson, D. C. "Corporate Ethics Programs: The Impact of Firm Size." Harvey, B., Van Luijk, H., & Corbetta, G. Market Morality and Company Size. The Neteherlands: Dordrecht, 1991. 119-136. Print. Sharma, Anupam and Ravi Kiran. "Corporate Social Responsibility: Driving Forces and Challenges." International Journal of Business Research and Development (2013): 18-27. Print. Uniliver Sustainability Devopment Report. 2006. web. 21 ST March 2014. Wilson, D. A Strategy of Change: Concepts and Controversies in the Management of Change. London: Routledge, 1992. Print.

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