Comparison of Smoking Advertisements Essay

No Works Cited
Length: 1210 words (3.5 double-spaced pages)
Rating: Purple      
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Using two images compare positive and negative representations of smoking from different periods.
Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones that create stereotypes. They are very manipulative, for they will never focus on the negative things that are associated with their products, only the positive ones. Advertisements are ambitious which gives them power, and engage customers for their approval.
The images that I will be talking about are smoking. Image one is a commercial advert selling cigarettes. The other is an advocacy advert that is trying to persuade smokers to stop. Commercial advertising is advertising that is in a commercial interest rather than in support for political or a social use. Advocacy advertising is, however, used to promote a position this can be controversial political or social causes. The difference between each is that commercial advertising is related to money whereas advocacy advertising is giving advice.
The first image I have chosen to discuss is a smoking advert from the 1950’s. It features John Wayne smoking a Camel cigarette. It is a commercial advert, because it is trying to sell a product. Conversely, the advert that I will be comparing with is an advocacy advert, because it is trying to persuade you not to smoke. It is giving you advice about an activity which is considered controversial. It is an advert from ‘Alghanim Medical services 2000’. It uses a very formal font and adds formal authenticity.
The purpose of the 1950’s, John Wayne advert is to encourage people to smoke. This is shown by his emotions. He looks cool, relaxed but official, he is wearing smart clothes. Th...

... middle of paper ...

...t that it claims smoking is good for you. However because of its positive tone of words such as “I” “my” make the opinion created in the audiences, minds as something persuasive and to rely on. Whereas, Advert two is not bias, however, it is a fact that “smoking kills”. This strengthens the argument, and the use of impersonal tone and “Alghanim” seems factual and helps persuade the reader that smoking kills. The word “kills” represents the experience of death, entrapment.
I believe that the Government should tell people what to do; however, the person has the decision to quit. People have the right to smoke, however, have the right to know the risks they take to smoke them that’s why the government should come into place and support the band and try quitting smoking, as not quitting makes it even harder and commercials play a big role in influencing this.

Click the button above to view the complete essay, speech, term paper, or research paper

This essay is 100% guaranteed.

Title Length Color Rating  
Essay on Mass Media and Gatorade Advertisements - Mass media an effective tool when it comes to the social aspects of life, and help convey messages that have an impact on society. Companies use the advantages of the media to commercial their products. They also appeal to viewers by creating trust and reliability through endorsements of respected, influential people such as athletes and celebrities. Major companies also appeal to their consumers through reason and logic, as well as appeal at an emotional level to persuade potential customers into purchasing their products....   [tags: Advertising, Customer Appeal] 868 words
(2.5 pages)
Better Essays [preview]
A Comparison of the Representation of Charities in Two Different Television Advertisements - A Comparison of the Representation of Charities in Two Different Television Advertisements An advert is usually used to promote or sell a product. The two adverts I will be analyzing are different as they are not trying to sell something, but they are trying to promote their charities. In this essay I will compare how they represent their charities. Both adverts were shown during a soap opera before the watershed period so they attract different audiences. The National society of prevention of cruelty to children advert is directed more towards children, teachers and parents....   [tags: Papers] 971 words
(2.8 pages)
Strong Essays [preview]
Arguments For and Against a Smoking Ban Essay - Tobacco is one of the most widely-used recreational drugs in the world; mainly in the form of cigarettes, but also in cigars and pipes, and in combination with cannabis and marijuana in 'joints'. Although most countries put age restrictions on its use, over a billion adults smoke tobacco legally every day, and supplying this demand is big business. As well as having serious health consequences for smokers themselves, the pollution of other people's atmospheres with cigarette smoke also makes this an environmental issue....   [tags: Tobacco Cigarettes Papers] 1430 words
(4.1 pages)
Powerful Essays [preview]
The Philip Morris Anti Smoking Campaign Essay - The Philip Morris Anti Smoking Campaign Traditionally, many advertisements released by cigarette brands under the Philip Morris label have depicted happy people joined together in friendship (supposedly due to their common habit). Other advertisements attempted to associate cigarettes with sleek mystical figures, sometimes even sexually desirable ones. All this has changed, however, due to recent legal developments in which the cigarette giant was pressured to offer anti-smoking ads, in addition to the usual fictional ones depicting happy mannequins....   [tags: Essays Papers]
:: 3 Works Cited
1319 words
(3.8 pages)
Strong Essays [preview]
Essay on Smoking Ads from Different Periods - Images are a powerful force in advertising. They are used to promote different perceptions and attitudes towards products. They are used to manipulative, people’s reactions. They will never focus on the negative things that are associated with the product, only the positive ones. Manufactures, are ambitious and use adverts to to give them power, and engage and encourage customers to spend money. The images that I will be talking about are smoking. Image one is a commercial advert selling cigarettes....   [tags: Analysis of Images, Smoking Advertisements, Govern] 1266 words
(3.6 pages)
Strong Essays [preview]
Advertisements Are All around Us Essay - In today’s society, advertising plays a huge part of sale production around the world. Advertising is found in almost every place imaginable and where a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are advertisements all around us which include signs, posters, news papers, Internet, television, movies and much more. Just take a look around and see how many ads can be found. On average, an American sees up to 3000 advertisements in one day.(ASP) I find this is somewhat believable because advertisements are everywhere....   [tags: advertisements,] 868 words
(2.5 pages)
Better Essays [preview]
Essay The Shocking Content of Advertisements - Imagine yourself walking around the street in a large city like New York City or Chicago and see millions of advertisements everywhere in the city’s streets. Once, you see something that are disturb or afflict advertisement like show a picture of a baby take a drugs in horrible place that make you shock when you see it. In our currently society, the shocking content in advertisement is very hard to shock us now. Author Bruce Grierson argues that modern advertisement does not shock us anymore, because of too many companies have done much different kind of advertisement methods to attract the people’s attention to ads....   [tags: Advertisements, ] 1348 words
(3.9 pages)
Strong Essays [preview]
Smoking and Advertisements Essay - Smoking and Advertisements We used to watch the dark silhouette of the Marlboro Cowboy riding off into the setting sun. In this day and age, the Marlboro Cowboy turns to his partner and says, “Bob I’ve got emphysema.” Within the last decade, smoking advertisements have been completely overshadowed by radical anti-tobacco advertisements. Smoking no longer brings to mind images of beautiful blonde women daintily holding cigarettes between their fingers. In place of this image, commercials display the realistic gory effects of cigarettes such as a woman with a hole in her throat and a man with his mouth completely deteriorated by smoking-caused cancer....   [tags: Papers] 766 words
(2.2 pages)
Good Essays [preview]
Tobacco Advertisements Essay - Tobacco advertisements have been a sensitive subject in America especially among parents who do not want their children to become smokers. I know from personal experience that tobacco is extremely toxic and can do major bodily harm. My grandfather was a chain smoker for over twenty years. He started smoking in his late teens and he died from lung problems that were caused by his addiction to cigarette smoking. My father is also a chain smoker and he started smoking when he was sixteen. He is starting to experience the same problems that my grandfather had due to his chain smoking....   [tags: Marketing, Legal Issues, Smoking] 1726 words
(4.9 pages)
Better Essays [preview]
No Smoking Essay - Though smoking in hospitals is currently not permissible, the possibility to allow smoking may be brought up; therefore, the inconveniences of cigarette butt littering and smokers gathering at entrances to smoke, along with the dangers of third hand nicotine contamination should reinforce this policy to stay in effect. Though smoking in hospitals is currently not permissible, the possibility to allow smoking may be brought up; therefore, the inconvenience of cigarette butt littering should reinforce this policy to stay in effect....   [tags: smoking, argumentative, persuasive] 612 words
(1.7 pages)
Better Essays [preview]