Chilean Economic Market

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Chile has become the preferred test market in Latin America, in recent years the private sector from many industries used as the entry county for the Latin America market that is the case of the Chinese automobile industry, the since 2006 start it export vehicles in this country an today has share market of 8% (Chile C. , 2010) . The small size, economic and political stability make Chile an excellent country for experimentation, which can give the experience and the funds need it for AKH to start its expansion in the Hispanic market as the strategic used by Chinese automobile industry .

An important aspect of Chile which helps AKH in the strategic of entry and raise funds is the level of trade with Canada, which is US$ 2,380 Million in 2008. Since 1997 the interchange trade has grow in the range of 25% annually, becoming an important business partner to Chile in key sector of the economy such as Mining (Chile M. d.).

The Canadian companies saw opportunities in Chile and now they have important investment in this country; focus its investment in industries such as Mining, Fishing and Telecommunication. An example of these investment is Barrick gold who has a projected investment in the mining sector of $ 2,000 Million USD in the next five years (Chile S. N.) , developing a new mining of gold call Pascua Lama in the middle of Andes Mountains. This level of business relation can be an important opportunity to AKH in order to meet its goals, taking in consideration that Canadian companies in Chile could be willing to support a Canadian NGO as AKH in this country.

Chile its small country that presents no difficulties to reach the most important industries in just one city, since over 60% of the population is in four regions of...

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...tals who has a significant level of budgets for the developing their marketing campaigns through the Internet such as clinic las condes, who has a section in its webpage to provide health information from its own physicians. Therefore there is the possibility that these competitors with greater presence in the local market become a new competitor for AKH reducing its social contribution and neutralizing its action in this market.

In the governmental and regulation aspect this market offer Tax break to the private sector in order to stimulate the participation of the private sector in social project. This can help the raise support from private sector; a reduction in the level of tax to pay it is an important incentive to the local companies to support NGO projects, especially through institutions with international prestige and high credibility see Table 6.

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