1. Introduction:
In Wales, 35 percent of children from two to nine are overweight, and more than 54.2% of these are classed as obese (Public Health Wales, 2013). Wales has second highest rates of obesity among middle school children in Europe (Swansea Sound, 2013). Obesity can increase the level of lipids, blood pressure and insulin. It is also related to the rate of coronary heart disease. The obesity in childhood can indirectly influence their health in adult (Freedman and Khan et al., 2001). Swansea Council has launched a series of public relations campaigns to enhance the fight against children obesity such as free exercise courses for children (City and Country of Swansea, 2010). However, the rate of obesity has continue to increase in the last ten years (Welsh Assembly Government, 2013a). Gregory (2000:44) listed ten stages of planning: analysis, objective, publics, messages, strategies, tactics, timescales, resources, evaluation and review. Based on the market research result, a three month healthy eating campaign to resist children obesity for Swansea Council will be designed. This campaign will outline a detail plan which contains: research summary, objective, publics, strategy and tactics, image idea, evaluation methods, timescales and budget. In total, a £29,040 budget is required to undertake the tactics.
2. Research summary
Tench and Yeomans (2006:209) state that research is a necessary resource to set communication objectives, identify publics and develop message. Secondary research is the main research method in this campaign research. It included searching information from the Web for the current Swansea and Wales children’s health condition and existing campaign, and viewing the previous relevant reports to gain a...
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This is an argument discussing the most important health promotion issue in Newham, borough of London, about the obesity. This borough (New ham) has massive issue about healthy food promotion, where there is too many fast food shop and restaurants all around schools. Many children in the area of Newham are obese according to the new report on 29 November 2015 published Newham Recorder news. The report identified that nearly half of year sex children in Newham city are overweight.
Hype words like ‘epidemic’ have been used to stress the relevance of obesity in today’s generation. The situation has been mainly accredited to poor parenting as well as the accessibility of high sugar and low quality food in developmental stages. However, this issue is not limited to cost and upbringing. It is crucial for parents to be aware of the media that exists encouraging children to partake in challenges similar to what is seen on Man v. Food.
Centers for Disease Control and Prevention (CDC) discuss about childhood obesity. With CDC, this research is very useful in helping others understand what overweight and obesity is. Having excess body weight for a particular height from fat, bone, muscle, water, or a combination of all is being overweight. Obesity is just having excess body fat. It states about obesity occurring to children and adolescents that has passed since 30 years. The first stage of this phenomenon starts as a person being overweight which will lead to obesity. More than one-third of children and adolescents were overweight or obese. The result for both of these terms is a caloric-imbalance which is an amount of too few calories that is consumed and is affected by many genetics, behavioral, and environmental factors. From this source CDC gives a specific estimate percentage of children aged 6–11 years that is more overly obese. In the United States in 1980 who were obese increased from 7% to nearly 18% in 2012. Furthermore over the same period, the percentage of adolescents aged 12–19 years who were obese increased from 5% to nearly 21%. Additionally, there is a list of health effects of childhood obesity and inform immediate and long-term health effects. Tips are also included here to prevent any other health problems relating to obesity. It does not clearly teach every step of how to prevent it, but giving out ideas on how to solve the problem yourself.
National Audit Office. (2007) Tackling obesity in children [online]. Available from: http://www.nao.org.uk/publications/0001/ [Accessed on 15/03/2011].
The biggest health crisis in our nation is obesity (Carmona, 2003). It affects everyone everywhere. In today’s society, one out of every three children are considered obese (“overweight and obesity,” 2009). Child obesity has become a raging conflict and solutions must be presented to reduce it.
In the 21st century childhood obesity is regarded as one of the most serious public health challenges faced by the World Health Organisation (WHO, 2013). Figures recorded by the National Child Measurement programme for the 2011/12 period showed children aged 10-11, of which 14.7% were overweight and a further 19.2% figure were classed as obese. Statistics from the same report also indicate boys in the same age group are more likely to be obese with a figure of 20.7% compared to a 17.7% figure for girls. These figures are a large cause for concern for both these children and on a wider scale, society. Obesity is caused by a number of factors that can range from the not so obvious of social class, to the clear lack of exercise and poor diet. Obese or overweight children are more likely to carry this status into adulthood and put themselves at an increased risk of developing associated health problems such as raised cholesterol, high blood pressure and even premature mortality (Public Health England, 2013). Obesity is defined as the over consumption of calories in relation to little physical activity, this means calories consumed are not being burnt but turned into fat cells (NHS, 2012).
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
LSCB, (2013), SAFEGUARDING CHILDREN, YOUNG PEOPLE AND VULNERABLE ADULTS POLICY, (www.safechildren-cios.co.uk), [Assessed 1 November 2013].
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
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