Digital technology has caused a recent surge in the way our culture consumes mass media. Mass media involves the basic characteristic of communication to large audiences. Communication is a vital characteristic which people use everyday. This communication can be done through pleura of methods such as radio, print newspapers, broadcast television, Internet, telephones, etc. Digital technology has allowed for far more possibilities for productivity than traditional methods before. Digital technology has given people the power to express themselves via blogs, social media sites, pictures, and other user-friendly programs. Digital technology has come a long way and constantly is being improved everyday. Due to the rising surge in digital technology, traditional mass media producers have changed to accommodate the trend of using digital technology.
Traditional mass media producers have found that using digital communication allows for far greater possibilities. Digital communication involves, “images, text, and sounds are converted into electronic signals and reproduction of, say, a TV picture, a magazine article, a song, or a telephone voice” (pg. 9). Digital communication allows for more effective communication that can be transmitted globally between individuals. Using these new forms of digital communications have results in new methods such as social media and bloggers. One example of digital communication through blogging is the power of Internet bloggers over network news shows. For example, “people who post commentary on cultural, personal, and political-opinion-based Web site ¬– had become a key element in news” (pg. 9). Mainstream cable news networks were losing audiences to MTV, CNN, MSNBC, and radio talk shows due to the...
... middle of paper ...
...ned a world for new types of developers to create things for people to use such as cooking, productivity, banking, games, exercise, and etc. types of applications. Mobile has provided a new way for digital technology to be experienced.
Digital technology has made in impact on how we consume media. It has provided new ways of communications with others. Whether through blogs, social media, photo sharing, video sharing, communication has become more broad and effective through digital technology. The Internet has provided the foundation for the expansion of digital technology. Mass media has changed and been able to offer more information to more people through the Internet. With the increase in mobile devices, digital technology will further expand the way we use media. Digital Technology has unlimited potential and will further change how we consume mass media.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
Mass media refers to the multiple platforms of communication that transmit information to a large number of people (Sociology Central, 1). Conventionally, mass media is a one-way communication that decimates only information, also known as traditional media – television, radio broadcast and print are such examples. With the advancement in technology and the Internet revolution it slowly evolved into another form – the new media, or social media. Now, it works on a two-way communication, which not only decimates information, but also provides a platform for feedback – Facebook, Twitter, YouTube, are such examples (Sociology Central, 3).
Mass media is designed to reach large audiences through the use of technology. Its purpose is
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Joseph STRAUBHAAR and Robert LaROSE (2001). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
Social media entails the use of phones, laptops and other portable devices. In social media, people can stay in touch with their loved ones; they can share ideas, comment on people’s ideas and like brands of various products. Mass media, on the other hand, is a combination of different technologies, and their main aim is to reach a larger audience (Pérez 2010).
A strand of technology that has played a prominent role in this development is human communications and interface technology. The smart phone has proven to be the first fully embraced instance of this technology, allowing people to stay constantly connected with the internet and their friends wherever they may be. After exploring this technology in more detail and outlining its impact and our reliance on it, secondary technological advances will be explored. Such secondary advances make the progression of this strand of technology possible, with the innovation of virtual reality proving to only enhance the functionality of modern smart phones.
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
Mainstream media such as television, radio, newspapers were the primary source of reliable information before the epoch of the internet. However, the situation has changed. The evolution of modern technology in the world today has led to the continuous increase in the methods of practicing journalism. Social and technological advancements have not only improved the pace and content of this field’s practice, but has extended its genre to online or cybernetic journalism. (Project for Excellence in Journalism, 2007). News websites most of which are owned by major media companies and alternative websites with user generated content such as social networking sites and blogs are gaining grounds in the journalism field of practice. (Nel, n.d). One of the chief forces affecting the practice of journalism nowadays is online citizen journalists. Nel (n.d) defines citizen journalism as “individuals playing an active role in the process of collecting, reporting, analysing and disseminating news and information”. He further adds that “citizen journalism is slowly being looked upon as a form of rightful democratic ways of giving hones news, articles, etc, directly by citizens of the world from anywhere.” One of the major researches conducted in the field of citizen journalism, describes the phenomenon as “individuals who intend to publish information online, meant to benefit a community”, and this information is expected to benefit the audience or the wider population in making decisions for the improvement of their community. (Carpenter, 2010.)
Mass communication is to use a source or medium to reach a large audience to communicate your message. People are communicating with each other since the evaluation of human, and with the passage of time it become more and more advance. After the emergence of media and development of new technologies, it gave birth to different media theories and these theories showed a transformation over the last two decades. Mass media communication theories divides in four following eras:
In today's world people cannot live without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles.
The evolution of media has transformed the way we interpret the world around us. It gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives. We are exposed to assorted types of viewpoints that shape our understanding and knowledge of the social world. Moreover, change in technology has brought advancement to transportation methods, which makes it very easy and fast to go long distances than before. It has also brought change in communication, with the development of the mobile phones, where the communication is now more efficient. Technology has also brought changes in education where students can do online courses, take exams, quizzes, do assignments and even discuss with the classmates the related topic of each week as if you were in the actual classroom. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread.
The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.
The impact of the internet on journalism is one area that continues to attract the attention of media scholars. The technology has brought forth a set of opportunities and challenges for conventional media (Garrison, 1996). The last ten years have seen a lot of inventions which have greatly altered the way people access and consume news. Audiences have also “developed more sophisticated and specific demands and tastes for news delivery, thanks in part to the explosion of social media and mobile technology.” (Kolodzy 2013)