Theories Of Caused Action: The Theory Of Reasoned Action

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The Theory of Reasoned Action (TRA) is a model of persuasion and is also known as a theory of understanding. Theory of Reasoned Action was founded by Martin Fishbein and Icek Ajzen in the year 1967. They first came upon Theory of Reasoned Action by studying previous research as the theory of attitude. This theory was aimed to explain the reason behind planned behavior due to previous experiences. In addition to the variable of perceived behavioral control, it can provided a better understanding in the failure to perform a behavior even if that behavior is a positive subjective norm. The ideas or bases of theory of reasoned action are a better understanding of individual's basic motivation to perform a behavior. This is known as behavioral intention, …show more content…

Most individuals have different reasons why they behave the way they do, whether it be based on past experiences or the unknown. Theory of Reasoned Action breaks down why someone will behave based on the outcomes the individual expects will come as a result of performing the behavior. This theory can be very useful in many different facets of everyday society. It has the the most is ability to help predict human behavior do two attitudes and beliefs. This type of research can benefit society in areas such as criminal justice. It can be used in ways that would help with the rehabilitation, edibility of parole, and of those incarcerated for crimes that may be innocent of by defining the motive for the crime more clearly. Or it could be used when trying to study brand loyalty. According to Theory of Reasoned Action brand loyalty coincides with behavior and attitudes towards purchasing options (Fishbein, M. 2008). For example if an individual has a Kia as their first car. Theory of Reasoned Action suggests that because that individual already own that type of car their more likely to another Kia because of it being a subjective norm to that individual. The main focus of that is to either enhance a customer’s attitude with that same brand or adjusting their bread to the customer social

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