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strategy of nokia company
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It was 22nd April 2008.
Two and a half years into Apple’s iTune Music Store dominating the global market, Nokia is finally challenging its status quo. This day saw Nokia Music Store opening its door to music lovers in Australia – the eighth media store after Britain, Ireland, Germany, Italy, Finland, The Netherlands and Singapore. The Nokia Music Store contains millions of tracks from both global and local artists and users will be able to download songs to their computer supported by Windows XP or Vistas PC and transfer them to their mobile phones be it Nokia or other brands7. Songs can also be downloaded directly to specific Nokia mobiles such as the N81 and N827. More importantly, the service allows users to download unlimited number of tracks with a $10 monthly subscription fee7.
Apart from the music store, other innovation initiatives by Nokia include three new phones to be launched in the third Quarter of 2008 in Asia – the Nokia 6600 fold, 6600 slide, and 3600 slide10. These phones come with facial contours, tap-sensitive response, and background noise cancellation10. Other features include an integrated Maps application which holds more than 15 million points of interest, autofocus camera, and the ability to connect to television sets10. Nokia has also launched a series of high-end fashionable mobile phones under Vertu and L'Amour label that come with sapphire crystals, polished ceramics keypads, gold and stainless steel housings, and diamond and leather ascents to cater to the fashion-conscious consumers9.
Background
Nokia started in 1865 in Finland16. Throughout the nineteenth century to late twentieth century Nokia had its business in electric cable, rubber boots, tires, toilet paper and radio telephony utilities16. By the 1980s, Nokia was close to bankruptcy due to the collapse of the Soviet Union which was Finland’s main trading partner1. In 1992 Jorma Ollila became the President and CEO and decided to venture out of all its other businesses to focus on telecommunications systems and mobile phones16. Ollila is charismatic and entrepreneurial1. He saw the opportunities in mobile phones for the younger generations of the Nordic countries and decided to position Nokia to consumers in terms of functionality, design and performance1. This was at a time when Motorola, the leader in telecommunications was targeting at industrial, governmental and business users1. Nokia’s first GSM (Global System for mobile telecommunications) mobile phone was launched in 199216. Further break-through from Nokia was
Exxon Mobil Corporation- Exxon Mobile (NYSE: XOM) didn’t have a good start to the year, but the fourth-quarter results helped the company’s share to rise nearly 7% despite a disappointing financial performance. Its shares are now up approximately 3% year-to-date. The company for the quarter reported earnings of $0.67 per share, a slump of 57% as compared to earnings of $1.56 per share in the fourth-quarter of 2014. This decline in earnings is driven by weakness in the commodity market that has impacted its upstream business significantly.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Before dwelling into the global phenomenon that is the iPhone, one must first look back at the history of the cell phone. In 1983, Motorola introduced the first truly mobile phone to the world, which was the DynaTAC 8000x (“The History and Evolution”). It is considered the world’s first mobile phone since it was the
In the 1860s, Alexander Parkes developed the first man-made plastic which has now been integrated into almost every aspect of our lives, from the smartphones we use everyday to life changing technologies. Post World War Two, Canadian societies were introduced to plastics and started a disposable trend. Environmentalism forced realization that this disposable trend will generate a huge amount of waste. A movement was then started in 1970 in hopes to reverse the trend and start a new one consisting of reducing, reusing, and recycling waste. In the same time frame plastics were introduced, Canada switched over to the metric system. Switching to the metric system forced many packaging companies to
Akamai Technologies, Inc. is an organization which delivers the content over the Internet. It is one of the largest organizations which provide the distributive Computing Platforms; it provides a cloud based services to the end user. It serves 30% of the overall web traffic. Akamai provided numbers of servers which are located all over the globe and stores the web application of the clients. It provides a faster access to those applications because of the distributive contents in to various servers around the world. Akamai does not want the long routes to it distributed the data based on the locations, it works as like a work or a task which is not possible to be completed by a single persons is divided in to multiple process or threats or assign to teams to complete their individual part, so that task can be complete faster, in the same way the contents are stored at different servers based on their access mechanism.
No company that falls behind the competition is guilty of standing completely still. But sometimes our efforts fail because of the level of commitment to change.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Manufacturers and service providers of cell phones are located throughout the world, although, as inCode, a wireless business and technology consulting firm, suggests, “Not many wireless carriers today have a truly global presence.” However, the company predicts that “the top 10 wireless carriers are going to make a push for globalization in the coming years” (“InCode releases…”). Most especially, inCode foresees service providers reaching to “unconquered markets like China, which is the fastest growing wireless market in the world” (“InCode releases…”). Some companies have already tapped into the global marketplace, spreading areas of coverage across continents. The cell phone manufacturer Nokia, for example, is rooted in Finland, but sells cellular phone products virtually everywhere on the globe. Service providers, although most often more less expansive in scope, are also trying to provide more global coverage.
The nature of research instruments, the sampling plan and the type of data the research design constitutes the blueprint for the collection, the measurement and analysis of data. It aids the researcher in the allocation of his limited resources by posing crucial choices.
In November 2000, Mauritius Telecom entered into a strategic partnership with Orange (formerly France Telecom) with a view to strengthening and securing its market share, pending the total deregulation of the telecommunication sector in Mauritius. By combining the technological and global strength of Orange, and the local and regional experience of Mauritius Telecom, the two companies have been able to offer innovative and useful technologies to new markets. Orange has shared a lot of its Information technology expertise to Mauritius Telecom.
Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."
This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
14. Warman, M., (2014), Nokia X: Android Phone Announced, Telegraph.co.uk, [online] Available at: http://www.telegraph.co.uk/technology/nokia/10657433/Nokia-X-Android-phone-announced.html, Accessed on: 2nd April 2014.
... smartphone. The company has improved increasingly because the combination with the Nokia company. Away to insure that the company can stay on top is to increase the innovations to their devices. Nokia was once a mobile telephone powerhouse, but has struggled since smartphones hit the market. As part of Microsoft, it will have better footing to compete there, however Ballmer noted that Nokia remains a leader in non-smart with phones sold in developing regions. The company’s ultimate goal is growth for the platform. After years trying to regain relevance in the mobile industry, Microsoft’s Windows Phone operating system narrowly nudged ahead of theird-place BlackBerry in global smartphone shipments, now sitting somewhere in the neighborhood of five percent globally. In the end Microsoft has accomplished their goal as a company and plans to stay there for a while.