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sustainable development of coca cola
the greenhouse effect impact
the greenhouse effect impact
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Coca-Cola: Steps Toward a Greener Future Abstract: Global climate change is a critical, environmental issue plaguing our planet. Greenhouse gas emissions from fossil fuels have skyrocketed since the beginnings of the Industrial Revolution thus contributing increases in average global temperature. Thus, numerous organizations and individuals have taken action to reduce their carbon footprints in order to lessen their impact on the environment. Coca–Cola, the ever-popular, soft-drink corporation is one of these organizations that is taking action to curtail its carbon dioxide emissions in order to create a greener reputation. One of the ways in which it is attempting to accomplish this goal is through the acquisition of healthful, eco-friendly brands such as Odwalla. The purpose of this analysis was to investigate how Coca-Cola has become a greener company since acquiring more earth-friendly brands and revising their ways of functioning as a company on a whole. The data presented for this analysis was primarily compiled from the corporate responsibility reports published by the Coca-Cola company. The graphs and quantitative values that they presented were analyzed to understand the progression that Coca-Cola has made in becoming a greener corporation. Introduction: The Coca-Cola company has long been known as one of the leading international soft-drink corporations. Due to the rising frenzy concerning global climate change and the need to be ‘green’, Coca-Cola began monitoring and evaluating the company’s production and distribution methods in order to determine whether it was an ecologically responsible company. In an effort to present itself in a greener light, Coca-cola has acquired more natural brands, with Odwal... ... middle of paper ... ... prevent over 350,000 metric tons of carbon dioxide from being released into the atmosphere. Both of these modifications of the functions of their company have helped enormously in reducing their carbon footprint and environmental performance as a whole. Conclusion Coca-Cola is an enormous corporation that is constantly guzzling fossil fuels and using energy resulting in a considerable carbon footprint. However, Coca-Cola has taken this carbon footprint into its own hands by applying certain measures such as acquiring eco-friendly brands (e.g. Odwalla), reducing material use in their products, and modifying their refrigeration process to reduce the amount of carbon dioxide released into the atmosphere. Through these small steps to minimize its carbon footprint, Coca-Cola is contributing to the global cause of preserving Earth's environment as we know it today.
Our group is interested in comparing the carbon footprints of two major clothing brands, Nike and Timberland. For comparison, we used statistics provided by the companies through their public Responsibility Reports. These Responsibility Reports have been reviewed by reliable third party committees.
PepsiCo is one of the world’s leading food and beverage companies with products being sold in over two hundred countries and territories around the world. PepsiCo began in 1965 when Pepsi-Cola merged with Frito-Lay and now distributes twenty-two brands of products that include Pepsi, Lays, Tropicana and Quaker. This paper will provide information about PepsiCo’s dedication to environmental, human and talent sustainability while increasing revenue by reducing essential production costs such as water use and packaging materials.
DPS, even though not as large and international as Coca Cola and its other competitors, has also done well to contributing to environmental sustainability. The company has proven itself to be decently responsible upcoming corporate citizens. Despite the fact that the company has recently gone public, DPS is constantly working hard to keep up with its initiatives towards sustainability. DPS has actually done a remarkable job with clearly defined goals and very impressive initiatives. Environmentally, it is very obvious that DPS is a good organization who pays attention to all areas of sustainability. Dr Pepper Snapple started out on a very promising note. Within their sustainability report, the company reported distinct management committees in place to oversee fields such as environmental and health and safety performance. Their sustainability report focuses mainly on five key areas of corporate social responsibility: environmental sustainability, health and wellness, philanthropy, workplace and ethical sourcing.
PepsiCo strives for “positive change” and to create that change they commit to devoting resources to their people to obtain growth that is easily supported. To reach these goals their vision is to “deliver top-tier financial performance” long term by establishing sustainability and providing a confident stamp on the world and the environment (What We Believe). PepsiCo calls this dream “Performance with Purpose”. For them, providing products from indulgent to nourishing purposes comes from how the products are made. To make these products also environmentally kind, many initiatives are used to find ways to conserve the world’s natural resources along with taking responsibility for their operations effect on the environment. At PepsiCo, there is believed to be a link between how the company performs and the sustainability of the Earth. With the performance over purpose strategy, the company has been able to save close to $1 billion dollars by developing new agricultural technologies as well as locating new areas to market products. The main goal for the next ten years for PepsiCo will be to focus on healthier foods and drinks, creating growth for food and retail partners, reducing their environmental impressions, creating a healthy workplace and culture, as well as endorsing healthier societies where the company operates. (What We
External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development.
One of the largest and biggest market for Unilever dominated by their brand PG Tips comprised a market worth of £850 million. Unilver’s research outcome suggested that the average profile of a consumer in this market is well aware of the issues surrounding sustainability and has moderate knowledge of what it means to be sustainable while doing your business, but are unwilling to pay a bigger price for sustainable products. Since the main aim for their sustainable products was to deliver a product that is sustainable but will not have a change in price on the shelves helped the marketing strategy developers in Unilever to focus on telling the story of the Rainforest Alliance certified products and what it means to be a part of it as a consumer.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
...evaluated the sustainability report and rated the Coca-Cola Company as a B+. The implications for the future regarding the sustainability program for the Coca-Cola Company appears to be bright with no downside or concerns identified. This strategy would be an excellent model for other companies to follow regarding sustainability, transparency and the ability to keep its’ stockholders engaged in the process.
The social responsibility activities of PepsiCo emphasizes on sustainable agriculture, water use efficiency, alternative sources of energy, packaging, wasting, and recycling. The company is also promoting a healthy lifestyle with product like whole grain snack and vitamin beverage. PepsiCo makes sustainability an innate part of their company culture to improve their business strategy and gain competitive advantage. According to Triple Pundit website, PepsiCo reached two years early its 2015 goal of delivering potable water. The sustainability report shows PepsiCo’s effort to nourish customers with healthy products. By going green, companies like PepsiCo have been able to adapt to the expectation of the toda...
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
Coca Cola is one of the giants in the food and beverage industry and among the most successful. With a net worth of over one hundred and eighty billion dollars the company has an ever increasing need to enhance the sustainability of their operations. While Coca Cola has not employed sustainability into their earlier years of operation. The company has gone to great lengths in recent years to help reduce wasteful emissions in their production processes and throughout their supply chain, improve the lives of their shareholders around the world, and help to recover previously lost profits. These efforts are visible in their yearly sustainability reports that highlight the progress they have made towards reaching
They seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their product or brand. They have become well known for their commitment to the environment as they have leveraged on sustainable practices as a means to gain market share. The unique scenario of Starbucks is the seamless integration of green marketing strategies in their operational framework. The company’s image is built on their commitment to proper waste disposal and material reductions use. They utilize this campaign framework in teaching their customers on the proper ways on how to reuse, reduce and recycle. Significantly, this has had an impact to the company’s growth and consumer perception. The author will analyses the effectiveness of Starbucks’ green marketing strategies and whether this resulted in a marked improvement in the company’s 6 finances. It will assess the efficiency of these strategies in contributing to the company’s business viability and
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Each vehicle has a carbon footprint less than half that of a typical diesel truck and as it is extracted from the landfill sites it is less expensive. This has already been implemented by Coca Cola but at a very limited number, as in 2012 they have bought 14 Biomethane trucks-powered trucks to complete the logistics within London and the results were very promising with the system being able to reduce the carbon footprint by 1,500 tons over the lifespan. This result when compared to commercial vehicles on the road would mean to remove 300 cars off the road. Pursuing this further is a viable option in reducing the carbon footprint generated by the company and it also adds to the efforts taken to make the operations environment friendly. Other efforts taken to reduce carbon footprint
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to