Chapter One: Introduction
1.1 Rationale for the topic
After the first smartphone application store was established by Apple in July 2008, Apple App Store has developed from only 500 to more than 425,000 applications and contributed 15 billion downloads (Dredge, 2011a). Moreover, the enormous sale of iPhone and application helped each other boost snowball effect. The innovation of Apple not only brings substantial profit to the company, but also establishes a new sale model of smartphone software. Application store provides a convenient and efficient software sale platform for the third-party software developers which allows them participating with unprecedented enthusiasm (Singh, 2011). This new change adapts to the increasing demand of personalisation of mobile users which helps smartphone software industry entering a rapid and healthy development (Singh, 2011). Because of the great success of Apple App Store, more and more firms such as mobile manufacturers, Internet companies and mobile operators followed Apple’s step join in this market that makes application store become a business hotspot.
In another word, the success of Apple makes App Store become a symbol of the new business model. Many followers such as Google Android Market, Nokia Ovi Store, Microsoft Marketplace, and even many individual developers participate in this business activity (Protalinski, 2011).
In fact, how does this new type of business model influence traditional telecom sales mode and how Apple integrate the upstream and downstream value chain are worthy for further study. According to Chesbrough & Rosenbloom (2002), a successful business model not only can create value, but also can sustain value gets from rivals, while maintains cost and pricing ...
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...t, mobile phones are only used for voice and text service. However, with the development of communication technology, mobile phone not only provides voice and text-messaging function, but also provides high speed mobile Internet (Miller, 2010). The Third-Generation (3G) technology brings people from computer network era to mobile phone network era, which allows people enjoy Internet service through smartphones without sitting in front of computers. According to GSMArena (2010), the number of 3G subscribers reaches 500 million worldwide. In addition, the 3G technology accelerates the development of smartphone, receiving and sending emails, watching online videos, listening cloud music and even managing your bank account without a computer become possible (Miller, 2010). Therefore, all the needs bring a huge opportunity to the third application developers.
Now a days we can see everyone whether a businessman or an auto driver, Rich or poor everyone has a smart phone in their hands. In today’s world where time is the most precious thing these smart phones help us to save our time. These smart phones are necessary evils. Now the question is why these phones are called Smart Phones. The reason behind this is these phones have some special software in them called an App Store. Now the question arises “What is app store? How it works? What are its uses?”
This segment can either put Apple on the edge of advantage or decrease the company’s capabilities. Over the years, Apple has proven to be a giant in this field because of its innovative products and services. Apple always takes the led while its competitors follow suit, although this also poses to be challenge for the company, it took Google less than one year to replicate ApplePay, Google called it AndroidPay it has the same capacity to function just exactly like ApplePay. This shows that Apple’s products and services could be copied thereby reducing the uniqueness of the products. Because the short lifecycle of technology, Apple needs to keep upgrading its products and services to stay on the top of the game. “Because the industries in which
For most people, not having a cell phone is unimaginable and without one we feel disconnected from the world. The leading device that helps us survive and navigate through this current hi-tech world is the Apple iPhone. With features like 3G network capability and remote database access it offers full computer functionality in the palm of a hand. Besides voice calls and text messages, the iPhone allows for full web browsing, email, and allows the installation of applications to further enhance usability through its own AppStore. But what if one wanted to push the iPhone’s capabilities beyond the limit of what Apple is willing to provide? The answer can be found in our other world, the cyber-world.
Apple Inc. went from rags to riches in becoming the largest company in the world by market cap and making $108 billion in 2011 (Heather). Apple Inc. was an underdog and Microsoft was ruling the technology world. Then Apple made the iPod and the iPhone and with that they took over the technology world. Apple sold one million iPhones in the first three months of releasing of the first iPhone in 2007 (Heather). Since the beginning of Apple, Apple’s
Zott, C., Amit, R. And Massa, L. (2011) ‘The Business Model: Recent Developments and Future Research’, Journal of Management, vol.37, no.4 pp.1019-42 [Online]. Available at http://jom.sagepub.com/content/37/4/1019 [Accessed 24th November 2013]
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
Apple Inc. works by using the particular Apple brand name to be able to be competitive across many very aggressive market segments, including the computer system market having its Macintosh distinctive line of personal computers and linked computer software, the customer gadgets market using products such as the mp3, electronic audio supply through it is iTunes New music Retailer, the particular smart phone market place while using the New iphone, magazine, publication, video game titles and applications submitting through the particular Apps Store intended for new iphone 4 plus the apple ipad tablet processing gadget, and motion picture and TV SET written content supply using Apple TV SET. Regarding internet marketers, the organization is usually creating an extremely solid existence to be able to compete with The search engines from the promotion market place, through it is Programs company and iAd community.
On 5th October 2011, after the untimely passing of the former Apple founder, the future of the technology giant was anything but definite. The former CEO had brought back the company from the verge of bankruptcy twice to make it one of the most valuable companies in the world. Therefore on Jobs’ departure a huge onus lied in front to the new CEO, Tim Cook, to follow in his footsteps and ensure that the company stays aligned on the path that his visionary and charismatic predecessor had marked for it.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
In the 1980s, first generation (1G) cell phones consisted of voice-only analog devices with limited range and features that were sold mainly in North America. In the 1990s, second generation (2G) devices consisted of voice/data digital cell phones with higher data transfer rates, expanded range, and more features. Sales of these devices expanded to Europe and Asia. In the twenty-first century, Nokia and other companies are combining several digital technologies into third generation (3G) communication devices that reach globally and feature the convergence of the cell phone, personal digital assistant (PDA), Internet services, and multimedia applications.
Smartphone’s, PADs, tablet computers and other handheld devices that are used to run over operating system are called mobile operating system (Mobile OS). A specified data and programs that run over the mobile devices are referred as mobile operating system. It handles all the hardware and optimizes the performance of the application software in the device. Mobile multimedia functions, Internet connectivity and many other applications are handled by mobile operating system. Base infrastructure software inherent of a computerized system is operating system. It controls all primitive operations of the computer such as PDA and Smartphone. To install and execute the third party applications (known as apps) by users are allowed in the operating system devices. It enumerates new functionalities of the devices. Today mobile devices with a desired OS are called Smartphone’s and a wide range of applications for instances games, apps,communication or social media apps, digital maps, etc are used by users.
Have you ever asked yourself, what the world would be like if there weren’t any mobile applications. Society is impacted by the new development in technology daily. Someone is always claiming that their inventions will revolutionize the world, but no invention has had more success over the years, in the cellular world than mobile applications. People all around the world use millions to billions of applications daily for personal and business uses. For example, social networking which is use by all generations of people. It has an influence the way we purchase cell phones, in order to have the capability. With the creation of different smartphones and tablets, comes the demand for more mobile applications. This causes competition among application builders. Mobile applications are designed to its user making their experience less complicated. Mobile applications have their advantages and disadvantages, depending on its design and designer. They can be created to be very simple or complex, depending on its intended function. Has society benefited from the usages of mobile applications or is it just a distraction. What impact do mobile applications have on society.
Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. In 1976, Steve Jobs started the apple era and the business has grown rapidly to one of todays’ iconic inventors of consumer electronics. Despite the company operates in a wide field of products, Apple is handling every of their products as a separate business unit, but with a similar and recognisable design. This report will focus on Apples last invention, the iPad, and analysis its position within the market and future perspectives (Apple Inc., 2012).
Consider the impact of digital technologies on your daily life. The cell phone is one of many digital devices that have drastically changed people’s lives in a level of connectivity and productivity. You probably use your phone throughout the day to communicate with friends and business associates, look up information on the Web, check your friends’ Facebook statuses, snap photos and post them online, send e-mails, plan your evening, play games, watch movies, and listen to music.