In today’s digital age, most all brick and mortar stores have migrated to the Internet to expand their business globally. This migration has come with many sacrifices, lessons learned, and challenges along the way. However, the businesses that demonstrated determination and a willingness to overcome the challenges that they were faced with, have ultimately succeeded in expanding their clientele. One example of the type of company that can be found online is an electronic retailer, or a cybermall type of a site. Electronic retailing, also known as e-tailing, is the direct sale from business to consumer through electronic storefronts. These e-tailing sites are typically designed around and electronic catalog and shopping cart model. This could be a store that has a physical storefront, but decided to reach a broader market by opening an online store as well. Examples of an e-tailing cite would be Kohls, JCPenny, Target, or Walmart. Additionally, a cybermall is a single website that offers many varying products and services on the Internet without a physical storefront. An example of a Cybermall is Amazon. These companies that succeeded in e-tailing are in a mode of constant analysis, to ensure that they will be able to overcome any challenges that may pose a risk to the profitability of the business. Challenges of Implementing a Global Strategy Effective Global E-Commerce Strategy The first major challenge of any business that decides to go global is to define an effective e-commerce strategy. The company needs to determine if they can build the infrastructure to meet the needs of an online presence with the staff and equipment that they have, or if they need to hire IT professionals to get them up and running, while rema... ... middle of paper ... ...in Consumer Sales on the World Wide Web. First Monday, 3(6). Retrieved from http://www.firstmonday.dk/ojs/index.php/fm/article/view/601/522#author Pai, P., & Tsai, H. (2011). How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors. Behavior & Information Technology. doi:10.1080/0144929X.2011.553742 Shih, C., Dedrick, J. L., & Kraemer, K. L. (2005). Rule of law and the international diffusion of e-commerce. Communications of The ACM, 48(11), 57-62. doi:10.1145/1096000.1096005 Stair, R., & Reynolds, G. (2012). Electronic and Mobile Commerce. In Principles of Information Systems (10th ed., p. 332). Boston, MA: Course Technology CENGAGE Learning. Trust. (n.d.). In Dictionary and Thesaurus - Merriam-Webster Online. Retrieved March 30, from http://www.merriam-webster.com/dictionary/trust
E-commerce in China is complex, unlike any other country, and in a constant state of flux. The sheer size of the industry and the sheer number of Chinese consumers - which is still steadily growing as you read this report - make it extremely hard to navigate this complex industry and even harder to find a winning strategy. However, with careful research and acute business sense, one will be able to capitalise on the unique dynamics on this industry and make investments that will make a good return in the long run. I hope that this report has helped to give you some key insights into the industry and improve on your investment process.
Miller, Roger LeRoy., and Gaylord A. Jentz. "Chapter 2." Business Law Today: The Essentials : Text & Summarized Cases : E-commerce, Legal, Ethical, and International Environment. 9th ed. Mason, OH: South-Western Cengage Learning, 2011. 43-55. Print.
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
The Internet and international business is an interesting topic- discussing an area of business that will probably be around for many years and possibly centuries to come. Since its earliest days, the Internet has been a means of communication, an essential tool in almost instant communication.
In her book, McCue- an advisor to U.S. Government, United Nations, and World Bank organizations on trade development, e-commerce, e-government, and youth issues since 1991– indicates that Internet is used as sales and marketing medium but this sales channel is not as viable as expected because a huge number of competitive websites are growing exponentially. In addition, misunderstanding e-commerce and Information and Communication Technology (ICT) can result in ineffective business practices. She also provides handy checklists, detailed outlines of key operating principles, and insider tips of what to do, what not to do and where to find information for building an e-commerce strategy and executing it in an integrated marketing program. This book also has templates and techniques for strategy and addition resources. And more important, the ideas presented here can be used in all organizations, from small to large e-commerce enterprises in this fast-changing world.
Schneider, G. (2009). BUS 107 Electronic Commerce (8th edition) Course Technology, Cengage Learning, Strayer University
Efraim Turban, David King, Jae Lee & Dennis Viehland, Electronic Commerce, 2004, Pearson Education International, New Jersey, Pg.601-Pg.640
The e-commerce industry is one of most profitable segments in the US economy as well as global economy. E- Commerce Industry Report underlines that all companies which are included in the statement have remarkable revenue growth. While the global economy continues to improve, many consumers in North America and Europe continue to invest heavily in the market and in the IT technology. The data protection and security are significant factors for investors and consumers. Moreover, e- commerce is an example of an industry that grows by acquisitions which provide a greater opportunity to penetrate new geographic platforms.
Over the past decade, e-commerce has grown significantly due to the rapid globalization. The increased globalization has resulted from tech...
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Now the country is getting advanced with the internet connection so many people are using the internet for the sale and purchase of goods online only. E-commerce is a process of purchase and sale made through electronic means. The processes involved such as advertising, ordering, delivery, payment and after-sales services for goods and services ( according Lee Foong Yeaw, 1998). With the existence of e-commerce internet for selling goods online. After the advent of e-commerce e-tailing around about it that individuals who sell goods online. E-commerce is the buying and selling process is made through electronic means. Through e-commerce traders can expand their business throughout international. E-tailing is sales intermediary, a seller that operates between manufactures and customers. Even through many manufactures sell directly to consumers, they usually supplement their sales through wholesaler and retailers. In the physical world, retailing is done in stores (or factory outlets) that customers must visit in order to make the purchase. Have a eight type of e-commerce in the concept of e-tailing implies sales of goods and services individual customers that is B2B (business to business), B2C (business to consumer) , B2B2C (business to business to consumer), C2B (consumer to business), C2C (consumer to consumer, Intrabusiness EC, B2E (business to employees), E-Learning and E-Government. After that, in a business e-tailing have a two type that is pure play E-tailer and click-and-mortar and bricks-and-mortar. Pure play e-tailer is the people buy the good and services at amazon.com, e-bay and other website, furthermore...
Dennis, C., Fenech, T. and Merrilees, B. (2004): “e-Retailing”, Routledge, Taylor and Francis Group, London.
Businesses have faced a great challenge over the course of the last decade – keeping up with the internet. Just in the U.S., major retailers have found themselves competing in the ever growing online market. While online sales still don’t outshine their in-store sells on the income statement, they are at risk of losing their grasps on the market as online retailers like Amazon sell more online than its next 12 biggest competitors combined (Banjo). As online retailers continue to branch out to international markets, U.S. based retailers will face new challenges to maintain their relevancy in online commerce. However, “it’s useful to ask ourselves, ‘Just how global are we?’ before we think about where we go from here”, says economist Panjak Ghemawat. And the answer to that for now is only slightly. Nevertheless, for businesses who were passed in the last decade to reach the internet goldmines, it can be expected that reaching new international markets will happ...
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Turban, E., Lee, J., Warketin, M., & Chung, M. (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall.