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Importance of maintenance management
Importance of maintenance management
Importance of maintenance management
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Al Haddad Motors (A) Introduction: Al Haddad Motors is known to be the authorized general supplier for Mercedes-Benz in the Kingdom of Bahrain, since 1958. It is a fully owned company by the main group owners i.e. Saed Al Haddad & Bros. For hundreds of years, Mercedes-Benz cars have provided the world with well-appointed luxurious vehicles. “Becoming the benchmark for future innovations and thrilling generations of motorists.” Al Haddad Motors considers its role as an upholder of this proud lineage, and more importantly carry out this role in true Mercedes-Benz tradition: offering outstanding quality of products/ services. Established in 1958, the collective knowledge of global expertise together with the understanding of local markets and regional insights enables them to deliver integrated, innovative and provide better service and solutions to all customers. At Al Haddad Motors, customers are guaranteed premium quality products with superior service and after-sales service. Meanwhile, the establishment has over 200-experienced employees, and still tends to grow over the years. The high amount of experience and excellent customer service proved that Al Haddad Motors are deserved to be a part of the Mercedes-Benz family. The Multi-national organization provides services to their customer that ranges from new and used cars, to original spare parts, and accessories. The company’s service midpoint is known by its highly developed workshop fully equipped with approved Mercedes-Benz equipment. Al Haddad Motors maintains its book of accounts on double entry basis using a Kerridge ERP application. The books are maintained accurately and reconciled on periodical basis. The ERP application consists of built in model for Auto line... ... middle of paper ... ...ich leads to delay in the operation time. It is recommended that newer versions for the ERP systems may be obtained and the hardware for operation of the above system should be upgraded for smoother and efficient working of the system. In conclusion, we would like to admit that it was a great experience to work at Al Haddad Motors on this project, and I would like to thank all the employees and the Management personnel who helped me to gather the information for the above project. All the information given as above has been compiled based on information collected from Al Haddad Motors and hope to have a future association with a company like Al Haddad Motors. ******** Reference: http://www.alhaddad-mercedesbenz.com/content/bahrain/mpc/mpc_bahrain_website/en/home_mpc/passengercars/home/about_us/company_profile.html http://www.linkedin.com/jobs2/view/9287202
The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Throughout the world there are numerous automotive manufacturers. Appendix A is a list of 215 that can be found on the Wikipedia Website titled List of current automobile manufacturers (alphabetical). (List of current automobile manufacturers (alphabetical)) Due to the restricted amount of time available of information on manufacturers, and the restricted amount of time available for this paper, research was limited to only the manufacturers listed below for the majority of the industry outlook. [replace with company chosen] was chosen for an in depth review for this report.
ERP is a business system that joins all the aspects in the business world such as planning, manufacturing, sales and marketing, projects. The ERP has become more popular in the software which used to help the business actives including order tracking, customer service, finance, inventory control and human resources. The ERP databases contain all the data about the business whi...
It is no doubt that automobiles have become a way of life in the current society besides the transport sector contributing immensely to the economic growth of every cou...
Bayerische Motoren Werke AG, shortly known as BMW, is a German manufacturer of luxurious automobiles and motorcycles. BMW group is not simply one name: it is also the parent company of other premium brands such as the MINI, the Rolls-Royce and the motorcycling company Husqvarna. For the purpose of providing a maximum of details, this essay will just focus on the automobile part of BMW as it is more significant than the motorcycle segment and since they have a lot of overlapping factors.
Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose; but uses another form of energy that being electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of their planning and performance (Hunger, 2010).
In early 2000’s when global car markets, particularly luxury car markets were getting more and more competitive and consolidated, and product innovation was increasingly becoming imperative for all leading luxury car makers, Audi took strategic decision of making a Premium customer experience with the support of CRM its core competency with the long-term commitment to make the car buyer lifecycle and experience as hassle-free and personalized as possible. The case is mainly narrates the CRM progress of Audi till 2004 and mainly focuses on Italy operations and steps taken in that region.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
“An Enterprise resource planning (ERP) systems are software systems for business management, supporting areas such as planning, manufacturing, sales, marketing, distribution, accounting, finance, human resource management, project management, inventory management, service and maintenance, transportation, and e-business”.( Haag, Cummings, Phillips, S, M, A (2007). Mangement Information Systems. New Yory, NY: The McGraw-Hill Company Inc..)
BMW having high market share in European and U.S luxury car markets, started facing issues with launch product qualities and also facing a fierce competition from Japanese producers. Currently the market share was still stable but the rigorous growth of Japanese producers would affect BMW in future. These Japanese competitors had set higher standards of conformance.
The American Automotive Industry, popularly known as the U.S. Automotive Industry is one of the most rapidly evolving industries in North America. It is generally oligopolistic with a few players who in the past have been known to avoid price competition among themselves. The industry consists of industries manufacturing vehicles, car parts, replaceable parts and those engaged in assembling parts into complete models. However, the most dominant players in this industry are the vehicle manufacturers. The players design various models, produce the various parts that each model needs and assemble them into a finished product before availing them to the market. General Motors, Chlysler and Ford motors, dominate the U.S. Automotive mobile. They are popularly referred to as “The Big Three”.
The global company Mercedes-Benz is considered one of the most successful and well-known automotive companies worldwide. Since 1886, the company’s founders Gottlieb Daimler and Carl Benz made history with the invention of the automobile, including the Daimler Group, which is one the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles globally (Daimler, 2013). Their main focus is innovation, safety, technology, style, brand image, expansion, and superior automobiles by offering the best of the best to consumers worldwide. The brand’s philosophy is to continuously create radically new products to advance the cause of human mobility. It is also the number one luxury brand in the United States and Germany while continuously expanding in China and Russia as well (Interbrand, 2013). Mercedes-Benz has a great selection on divisions such as cars, trucks, vans, buses, and financial services offered to any consumer or business. Their global reach has increased tremendously by including production facilities in 17 countries on five continents and having 93 locations worldwide. As a pioneer of automotive engineering, their strategy is to continue the same pioneer role with the ongoing development of mobility, especially in the areas of safety and sustainability (Daimler, 2013). It is very essential for the company to focus on consumers’ needs and their highly well known brand in a competitive global economy. That is why the company Mercedes-Benz releases a brand new model every year to stay on top of its competitors by improving previous models. Some strategies practiced are global marketing, global product development, global product pricing, global advertising, global distribution, an...
Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.
Mercedes-Benz is a leading Automotive Manufacturer throughout the world. Even though they are the best at what they do, they do not focus all their attention on only automotives, they excel in CSR and involvement in the community as a whole. They are always helping to develop and educate the future children of the world, as well as help people affected with HIV/Aids with education to keep a steady income and teach general skills. This is what sets them apart from the rest.