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Business Plan: Yo-Good Essay

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Description of Business
Yo-Good is one of four franchise options offered by ‘Fresh & Healthy Brands, LLC”, a corporation based in Burnaby, British Columbia (Serving Up Healthy Choices in New Franchise Opportunities, 2011). The company’s mission is to “offer a delicious and healthy combination of non-fat frozen yogurt with a dazzling variety of fresh toppings” (Yo-Good: Frozen Yogurt with an Important Difference, 2011) in an all-natural way without the use of artificial sweeteners. Our goal is to bring a Yo-Good franchise to the city of Halifax; a city that we believe is in dire need of great tasting healthy alternatives.
The legal form of this business, therefore, would be a franchise. A franchise was chosen in lieu of the formation of a new brand as Yo-Good has successfully established a name in the Middle Eastern region, leading us to believe that such success could be replicated in the frozen-yogurt niche market found in Nova Scotia. We also believe that it would be the easiest means of ensuring that a healthy product is being sold to our consumers, and that the low cost of entry would provide us with reasonable revenue, allowing us to continue improving the healthy lifestyles of Haligonians.
‘Fresh & Healthy Brands’ prides itself in providing consumers with franchises in areas that are convenient to their lifestyles and needs; typically locations that are in easy reach of those who lead active lives, yet provide an ideal customer-traffic flow (Finding the Right Location for Your Business, 2011). Yo-Good businesses operate in three different store concepts; bars, kiosks, and lounges. We believe that the ideal concept for our particular franchise would be a Yo-Good lounge on Barrington Street in downtown Halifax, Nova Sco...


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...ouncement.html
Serving Up Healthy Choices in New Franchise Opportunities. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com
Shaw, S. (2011, September 21). Nova Scotia Seeks World’s Best Clean Technology Start-Ups. Retrieved from Innovacorp: http://www.innovacorp.ca/news/nova-scotia-seeks-worlds-best-clean-technology-start-ups
Statistics Canada. (2011). Retail Trade. Ottawa: Minister of Industry: http://www.statcan.gc.ca/pub/63-005-x/63-005-x2011009-eng.pdf
Yo-Good – Store Concepts. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good/store-concepts-frozen-yogurt-franchise-for-sale.aspx
Yo-Good: Frozen Yogurt with an Important Difference. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good-starting-a-frozen-yogurt-business.aspx


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