Business Impact of the Super Bowl

1672 Words4 Pages
bulb-icon

Recommended: The Role Of Money In Society

The Super Bowl has been one of the most recognizable American traditions since back in Las Angeles, 1967, when it was the American Football League versus the National Football League for Super Bowl 1. Forty-eight Super Bowls later, the tradition is still apparent. Each year families and friends gather at each others’ houses, drink beer, eat pizza, chips, and wings, and cheer on the team they want to end up on top. For years, I believe that the Super Bowl has been an over exemplified version of American values, culture, and economic reality and in my mind the Super Bowl represents expensive living, uncertainty and danger, as well as business intervention. Due to the overwhelming presence of companies, both big and small, it can be a detriment to the traditional aspect of sports that embrace sportsmanship and competition. Yes, professional sporting events are a money making business but between the media’s and money hungry corporations’ portrayal and influence on the game itself, the real values and culture of Americans are lost and falsified as well as the economic reality of the times. The economy in the United States was recently experiencing what is now called the Great Recession which occurred from December of 2007 to June of 2009. During this recession we experienced a decrease in our gross domestic product and experienced an increase to our unemployment. Since 2003 the American economy has been seen inflation rates as low as .1% in 2008 and as high as 4.1% in 2007. Rates such as these detail the increase and decrease in prices of products throughout the economy and has a considerable influence on the supply and demand of goods from cars to bread. In the past ten years inflation rates have continually seen positive values w... ... middle of paper ... ...mes have collapsed since the recession." Washington Post. http://www.washingtonpost.com/blogs/wonkblog/wp/2013/03/29/chart-median- household-incomes-have-collapsed-during-the-recession/ (accessed February 24, 2014). US Government. "Social Security." Average Wage Index (AWI). http://www.ssa.gov/oact/cola/ awidevelop.html (accessed February 24, 2014). "The Average Income of a CEO of a Fortune 500 Company." Work. http://work.chron.com/ average-income-ceo-fortune-500-company-5348.html (accessed February 24, 2014). "US Inflation Calculator." Current Inflation Rates. http://www.usinflationcalculator.com/ inflation/current-inflation-rates/ (accessed February 23, 2014). Van Wie, Dan. "NFL." Bleacher Report. http://bleacherreport.com/articles/1041324-ranking-the- average-ticket-price-of-every-super-bowl-since-1966 (accessed February 24, 2014).

Show More
Related

  • Government Intervention and the Causes of the Great Depression

    2013 Words  | 5 Pages

    The economic business cycle of the world is its own living and breathing entity expanding and contracting with imprecise balances involving supply and demand. The expansions and contractions also known as booms and recessions support a delicate equilibrium of checks and balances, employment and unemployment. The year 1929 marked the beginning of the downward spiral of this delicate economic balance known as The Great Depression of the United States of America. The Great Depression is by far the most significant economic event that occurred during the twentieth century making other depressions pale in comparison. As a result, it placed the world’s political and economic systems into a complete loss of credibility. What transforms an ordinary recession or business cycle into an authentic depression is a matter of dispute, which caused trepidation among economic theorists. Some claim the depression was the result of an extraordinary succession of errors in monetary procedure. Historians stress structural factors such as massive bank failures and the stock market crash; economists hold responsible monetary factors such as the Federal Reserve’s actions when they contracted the currency distribution, and Britain's attempt to return their Gold Standard to pre-World War parities. Subsequently, there are the theorists such as the monetarists, who presume that it began as a normal recession, however many policy errors by the monetary establishment forced a reduction in the money supply, which worsened the economic condition, thereby turning the normal recession into the Great Depression. Others speculate that it was a failure of the free market or a failure of the government in their efforts to regulate interest rates, slow the occ...

    Read More

  • The Impact of Women on the NFL

    1486 Words  | 3 Pages

    When people talk about the impact of women in professional sports, they mention one huge concept: Marketing. Marketing to women is a tremendous source of profit for professional sports, but the impact of how women would respond recently became knowledge. However, now the marketing programs of the different professional sports, including the NFL, need to change their approach on marketing to women. Because the NFL still lacks sales to women compared to other professional sports in America, the NFL needs to change their viewpoints on the experience of women in the stadium and the variety of merchandise available for females.

    Read More

  • Why are Super Bowl Commercials Important and Popular in American Culture?

    1230 Words  | 3 Pages

    Why are Super Bowl commercials important and popular in American culture? The Super Bowl is historically known for having high viewers. There is an average of 112.2 million viewers watching the game (Marketing Charts). Americans are anxious to watch this televised game because there are many high profile companies that broadcast their new commercials and upcoming products. Most of these advertisers are portraying their products as a luxury or as a necessity in the everyday life. Advertisement companies influence buyer’s choices by portraying their luxurious products as a necessity. It is evident and clear that consumers acquire products that enhance their image and prestige. In other words, “products were made to appear not only desirable, but absolutely necessary” (Maasik and Solomon 177). Audi for example, is known as a German brand associated with lavishness and prestige. Therefore, Audi successfully influences consumers to link the purchase of their exclusive and classic vehicles to acquiring a high status symbol. Audi’s commercials use real-life examples in order to connect with their audience. As Solomon mentioned, “If the American dream encourages the desire to “arrive,” to vault about the mass, it also fosters a desire to be popular, to “belong” (545).” According to Solomon many populist commercials transform products into signs of belonging and usually appeals working class values (Solomon 545). Audi concentrates in producing ads with scenarios because they want their audience to specifically imagine themselves driving the vehicle at the moment that they are watching the commercial. For example, the television ad presented on the Super Bowl (2013) by Audi, “Prom,” suggests the importance of attaining a product that is lu...

    Read More

  • Ethical Issues In College Sports

    632 Words  | 2 Pages

    There are 119 universities in Division 1-A football, nearly 4 times as many professional teams in the NBA and NFL apiece. The television agreements in Professional Sports; pales in comparison to the College teams. It’s a numbers game and since there is more participation in collegiate athletics it devises endless possibilities in which broadcast companies can generate revenue. Today’s world is racially diverse, yet divided; and there are many ethical barriers that still exist. Sports are an event that brings all social groups, and classes together regardless of circumstance. At a local bar, it consist of various ethnicities eyes glued to the television screen watching Florida State capture its second consecutive National Championship. It is the only thing in which one can put their differences aside and can have the time of their life. It is an outlet and it promptly takes individuals out of reality briefly. In marketing it is imperative to consider the stake holders that are pretentious, and those are the world-wide viewers watching television. Not only the conferences are raking in a large amount of money every year, but they are also appeasing their television

    Read More

  • Economic Indicator Forecast

    1945 Words  | 4 Pages

    Inflation rate in the U.S. economy will decelerate in 2007 and hold nearly steady over the following two years, according to 49 forecasters surveyed by the Federal Reserve Bank of Philadelphia. Measured on a fourth-quarter over fourth-quarter basis, inflation rate will fall to 2.3% this year and hold steady at that rate in 2008 and 2009. An alternative measure of core inflation, the rate of change in the price index for personal consumption expenditures (PCE), is also expected to decelerate, to 2.0%, in 2007 before rising to 2.1% in 2009. Core inflation measures the rate of change in a price index that excludes the prices of food and energy. This is the first Survey of Professional Forecasters to report projections for core inflation (Federal Reserve Bank of Philadelphia, 2007).

    Read More

  • The Importance Of The Super Bowl

    1972 Words  | 4 Pages

    Every February an event is televised in many different countries and watched by millions of people according to Greg Price in the article “How Many Countries Will Watch the Super Bowl?”. Some of these people would consider this show the greatest show on Earth and many companies would consider it the greatest night of television. This is not the circus it is a sporting event featuring two National Football League teams called the Super Bowl. According to Sociology of Sports Module” by Wadsworth this event is watched by people, who don’t normally even watch football, but parties are set up and this event can even become a family ritual (7). When this event is televised the major networks compete to be able to air it on their station. Companies compete and pay large amounts of money to commercial their products. The majority of viewers are average people with average incomes that are far separated from the cash flow of the Super Bowl.

    Read More

  • Football Vs Football

    2092 Words  | 5 Pages

    Building on turn-of-the-century passions for the game among college alumni, no American sport better capitalized on the opportunities provided by new electronic media than football, in both its professional and collegiate forms. The annual Super Bowl has become late-twentieth-century America's single-greatest televised sporting event—indeed, its single-greatest television event, period, with workplace water-cooler talk the following Monday as likely to concern the new advertisements debuted in 30-second, one-million-dollar advertising slots as on the game itself. Like the Thanksgiving Day college games in New York during the 1890s, football today is as much a spectacle as a sporting event. Football is not just a televised marketing and entertainment vehicle, however. While it trails other sports as a recreational activity for youths and adults, football is the cornerstone of extracurricular life at high schools nationwide as well as college. In some areas, local "football fever" is so prominent that entire communities' identities seem to be wrapped up in the local football teams—places like Stark County, Ohio, where the legendary Massillon High School Tigers draw more than 100,000 spectators per year, or Midland-Odessa, Texas, where the annual Permian-Lee rivalry draws more than 20,000 partisans. Football's popularity helps make the sport a symbolic battlefield in American "culture wars." For it...

    Read More

  • Nfl Economy

    1334 Words  | 3 Pages

    The National Football League (NFL) and football in general have been a major staple in American culture for over half a century. The violence, excitement, and entertaining nature has caused the NFL to be the first corporation to own a day of the week: Sunday. However, the recent discovery of Chronic Traumatic Encephalopathy (CTE), a degenerative brain disease, in deceased football players has lead to endless amounts of debates about the end of football and its reign. On one hand, the NFL is a billion dollar corporation that provides jobs and economic output for countless amounts of people; not even accounting the millions of people who live and die by the game. Lower levels of football leagues also have major benefits and links to decreasing

    Read More

  • The Role Sports Plays in Our Lives

    3406 Words  | 7 Pages

    How many Americans spend their Thanksgiving Day watching football? The answer is Millions. Football games have been a tradition of Thanksgiving throughout the years. While high-school students have their own games on that day, many others spend the day at their city’s stadium or in front of television screens, watching a game of NFL or colleges' league while their precious turkey meals are getting prepared at home. I used that example to highlight the importance of the sports in our lives. Even on national holidays like Thanksgiving, American families find sports a rich topic to watch, talk about and gather all together around for some time. “Sports are bigger than life," as an old proverb says (Bradlee). It is something that captures the attention of students at schools and colleges, families at homes, and, of course, it brings millions in audience to media, print and television. Therefore, sports have always been on focus for economic investments, either by public or private sectors.

    Read More

  • How the Super Bowl Affects Society

    1728 Words  | 4 Pages

    Over the past twenty years, many things have changed and evolved to impact our economy. From cell phones to music to media, we are all constantly affected. The most influential aspect though, in my opinion, has been America’s biggest game, the Super Bowl. The Super Bowl by all means effects our economies in every way, shape, and form. The sport is one of the most complex social institutions in American Society. Sports effect major institutions of society, including: the mass media, politics, religion, education, and family. The Super Bowl gathers thousands of viewer’s attentions including those who do not usually watch the regular season games.

    Read More

  • Super Bowl Sociology

    505 Words  | 2 Pages

    Almost every American family gets together on Super Bowl Sunday and throws a party to celebrate the “Big Game”. There are even some Americans who would like to argue that this day should be considered a national holiday. Almost every country has their own sport, whether it be soccer (also known as football throughout Europe), basketball, baseball, or ice hockey. However, other than the world cup, no other sport really has quite the audience or viewership as the Super Bowl. As we mentioned in class, people will pay a very large amount of money to go and watch this game. Dr. Stoll states that people will pay thousands of dollars for seats where you are not even able to see the field clearly (Stoll, 2018). What is it that makes the Super Bowl such a popular and or praised event? Why is it that we dedicate a full day to watching this football game, while spending hundreds if not thousands of dollars to go and see this

    Read More

  • Current Monetary Policy Of The United States

    2057 Words  | 5 Pages

    The term Monetary policy refers to the method through which a country’s monetary authority, such as the Federal Reserve or the Bank of England control money supply for the aim of promoting economic stability and growth and is primarily achieved by the targeting of various interest rates. Monetary policy may be either contractionary or expansionary whereby a contractionary policy reduces the money supply, reduces the rate at which money is supplied or sets about an increase in interest rates. Expansionary policies on the other hand increase the supply of money or lower the interest rates. Interest rates may also be referred to as tight if their aim is to reduce inflation; neutral, if their aim is neither inflation reduction nor growth stimulation; or, accommodative, if aimed at stimulating growth. Monetary policies have a great impact on the economic stability of a country and if not well formulated, may lead to economic calamities (Reinhart & Rogoff, 2013). The current monetary policy of the United States Federal Reserve while being accommodative and expansionary so as to stimulate growth after the 2008 recession, will lead to an economic pitfall if maintained in its current state. This paper will examine this current policy, its strengths and weaknesses as well as recommendations that will ensure economic stability.

    Read More

  • Super Bowl Commercial Analysis

    1782 Words  | 4 Pages

    The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?

    Read More

  • History of American Football

    1537 Words  | 4 Pages

    In the modern day United States the sport American football has become not only entertainment but also a tradition whether it’s watching the BCS college championship or watching the super bowl with the family. The sport of American football is unique to the United States and has grown and became iconic over the years and has become a part of many Americans lives. American Football was made in 1869 and was modeled after the sport of rugby. They took the basics of rugby and changed it to make it fit better for them. The game has changed over the years but it also affected many Americans as the tradition of Monday Night football has begun. The game has had problems with the United States government as it was said to be too dangerous to play, this lead to an upgrade in the equipment and they tried very hard to make the equipment well ensuring player safety throughout the sport.

    Read More

  • Analysis Of The Super Bowl

    1465 Words  | 3 Pages

    This paper will delve into the changes that social media has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S. and, as such, companies often attempt to capture the attention of the audience through a variety of entertaining and amusing commercials that are aired during the commercial breaks. It used to be the case that companies often attempted to top each with ever increasingly audacious commercials which were meant to get audiences talking about the company, thus creating a considerable degree of brand awareness among the general population (Barraclough, 2012). The result was that the constant one-upmanship by the various companies actually created a "secondary show", so to speak, wherein the advertisements that were telecasted during the Super Bowl became almost as relevant to the television audience as the main event itself. Such a state of affairs radically changed as a direct result of the development of social media and the need for companies to better connect with their customers through social media campaigns (Barraclough, 2012).

    Read More

More about Business Impact of the Super Bowl

Open Document