The World is changing. Any time, any day, we are witnesses of the global crisis and its effects. This global phenomenon has caused people to be more and more selective, therefore the competition inside each market is higher than ever. Companies need to diversify themselves in order to face the crisis and win over their competitors. One of the instruments they might use is communication. The aim of this essay is to demonstrate that an effective communication and awareness of discourse can contribute to the success of a company, both in terms of sales and in terms of internal relationship with its employees. After observing some examples of “bad” use of discourse and its effects, I will identify the positive sides of the elements of discourse applied to business, in order to reach the conclusion that a targeted and studied communication can help organisations and individuals to be successful.
Rhetoric and tropes are a part of our everyday interactions. We use them to emphasize what we say or write, or simply to express our thoughts in a way that is “visible” and easily understood by our reader. This is particularly true in business relations. Rhetorical devices such as metaphor, metonymy, synecdoche, irony, are used in this kind of exchanges, and when used in the correct way and not abused, they are a powerful instrument in the hands of businessmen. In particular, metaphor is the most common figure of speech, in which a word or phrase is applied to an object or action in a non-literal way. It improves the way we describe people, things and situations, while making our speech more sophisticated. For this reason, metaphors in business are used to draw the attention of clients or employees, in the case of a manager or leader. As a m...
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...ore, I would recommend companies to identify communication strategies which emphasise the importance the awareness of communication, an aspect which must not be underestimated.
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Medical laboratory personnel must know that their inability to follow the code of ethics affects their patient care, other practitioners, and their profession. Every worker in the hospital must hold each other accountable to fulfill their duties. We must be able to call each other in order when we notice an error or unsafe environment for the patient. To provide a safe environment for our patient, we must be able to follow the protocol and ethics involved in our
Business communication needs to become interpersonal again. No matter how we believe our human forms came into existence, we were built to need personal contact and function best with face-to-face communication. As children, we desired comfort from touch, a hug from our mothers. As teenagers, we held hands with our boyfriend or girlfriend. As adults in the workforce, we still need to feel that connection and comfort with our families and the people we work with. As Susan RoAne (2008), owner of a speaking, consulting, and coaching business, discusses one way we feel this connection is through getting to know and building trust by communicating in-person. Through this interpersonal interaction, we not only feel more comfortable around the people we collaborate with, but can better share thoughts and understand what those people are saying verbally and on paper (p. 60). Do you trust someone you have never met in person? Most people say no, because there is no connection with you and the person until you meet.
In conclusion, metaphors provide a foundation for open interpretation and ambiguity. How one construes a metaphor's meaning would affect how one feels regarding its relevance and applicability to the context in hand. Solomon's presumptions regarding the symbolism in the metaphors discussed, were different from my own. While Solomon felt the metaphors cast a negative and false image of business, I felt they presented a realistic and appropriate representation. While he insists that the metaphors should not be the way one thinks about business, I believe it is. In short, while holding mutually valid reasons for our conclusions, Solomon and I both offer differing opinions on whether the use of the metaphors discussed in this essay, are actually a fair representation of business or not.
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Strategic communication is an integral part of every business environment and workplace. Businesses without good communication tend to have difficulty in management and not do as well as businesses with high-quality communication. Internal communication within a business in which employees create relationships with another and share valuable information is recognized as the foundation of modern organizations (Men and Stacks, 2014). In business, employees and managers participate in three types of formal communication to relay information: downward, upward, and horizontal communication.
Stephen Robbins , (2010). Management and Organisational Behaviour. 9th ed. England: Financial Times Pitman Publishing.
“Communication problems in the workplace can cost your company productivity and money. Without efficient communication, your company is unable to exchange information essential to daily operations and create a communication network to carry new product data” (Root, n.d.). When you think about communication in the workplace, as an employee you may not think about what poor communication can cost the organization you work for. But it not only affects the productivity of the organization
There strategic communication plays the role of assisting in the management of organisational relationships in relation to disbursing information to the various stake holders in a timely manner and in a way that solves any uncertainity (Cutlip, et al., 2006; Everett, 2001). The rise of strategic communication comes from the identification of important strategic issues both internally and externally which require to be solved in the right time to enable smooth flow of information (Everett, 2001).The effort of identifying and differentiating the key strategic matters in organizational communication is one of the key contributing abilities in the endeavor of developing strategic communication (Steyn, 2003). Organisation communication needs remain to be fluid can shift depending on different situation (Weick, 1979, p. 132). The organisational member’s such as manager and employees ability in the identification, , interpretation , differentiation and being able prioritise communication matters are an important skill for the development of an organisational strategic communication effort (Murphy, 2007; Whittington, 1993; Clampitt, DeKoch, & Cashman, 2000; Porter, 1996;Cummings & Wilson, 2003; Steyn, 2003). Scott (2003) asserts that in an organization there are a number of flows which connect to form a system, he identifies the flow of information as being the one with the most importance since it places demands on organisational players to process information within the organization. The way information gotten is processed from the environment has a potentially to influence an organisation’s success (Daft & Weick, 1984). Environmental scanning understanding underpins the creation of strategic communication as a
Communication plays a vital role in the working of any business. Organizations have to communicate to carry out their business activities. Organizations cannot meet their goals unless they have effective communication. In any business activity manager is a key player and the triumph of any organization depends on the relationship between manager and his subordinates. Communication is a ribbon, which binds the management and its official together. It is very obligatory for the success and excellent performance of any organization.
Communication is important for the internal functioning of the organization and for interaction with the external environment. Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver. The communication process begins with the sender, who encodes an idea that is sent in oral, written, visual or some other form to the receiver. The receiver decodes the message and gains and understanding of what the sender wants to communicate. This in turn may result in some change or action. But the communication process may be interrupted by “noise”, which is anything that hinders communication. This assignment discusses communications within McDonald’s, where managers need to have information necessary for doing a good job. The information may not only flow downward or upward in the organization structure but also horizontally or diagonally.Written form communication but more information is communicated orally. Communication also occurs through gesture and facial expressions. Communication is hindered by barriers and breakdowns in the communication process. Recognizing these barriers and listening facilitate not only understanding but also managing.
Effective business communication is central to the success of an individual’s career and consequently to that of the overall business entity. It would be imaginable therefore that there is some form of correlation between effective communication skills and such success. To put this into context, University of Kent (2011) has placed Verbal Communication at the top of the ten skills that employers most commonly look for. On the same note, anything that hinders effective communication is bound to have a negative effect not only on the specific message delivery, but also on the overall success of a career. In this paper, some of the barriers to effective business communication are discussed, with a few examples of how they affect the process.
Communication is the essence of all human interaction, relationships and learning. Creating and maintaining strong and constructive relationships with all stakeholders is after all the main scope of organization’s communications. On this view, effective communications are vital for organizations to grow, evolve and stand out among the competitors. The new era of digital communications, the globalized economy and empowered scrutinized stakeholders have challenged the traditional communications practices. As a reaction to adapt to this new environment and changed conditions, it is not very uncommon that managers and consultants advice organizations to embrace the ideal of integrated communications.
Communication is an essential tool used in most people’s daily lives. Humans are social creatures who need to reach out to others at home, work, church or school. Technological advancements in the twenty-first century changed the means of communication especially within the last few years. In the past, communication was either face to face, phone, or written letters. Nowadays, many use email, social media websites or instant messaging to socialize with others. The methods used to communicate in someone’s personal life are also useful in a business setting. Effective communication both written and verbal is the key to organizational success especially in a global market. Leaders and managers are charged with leading a company in solving