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Business as the Vanguard of Sustainability Essay

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Introduction: Sustainability within the business community is changing.
The subjects business and sustainability have long been looked at as inconsistent philosophies for many years. The great business mind Milton Friedman has spoken extensively on the subject of the ethical business behaviour’s purpose to consider only a profit motive of a business for its shareholders; however, his view only adds to the short-termism approach that propagates the inconsistency between the two subjects (Friedman, 2008). It is of this papers purpose to show that businesses are changing their approach to what is ethically purposeful for a business and how not only have the sole factor of profit motives driving business changed but new factors such as social and environmental factors have been added to the constitution of a success with in a business.
The shareholder model created by Friedman consists of the philosophy that a business’ purpose should be to create profits for its shareholders. This is to mean that the activities driving business should be such that they are to be activities that serve ...


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