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social media impact on business performance
impact of social media on business performance
social media impact on business performance
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Brian Dunn the CEO of Best Buy learned a difficult lesson using social media as a communication tool (Robbins, Decenzo, & Coulter, 2013). What started as a great tool to communicate with his employees turned into a disaster. Brian Dunn’s twitter account was hacked by someone logging on as him and sent inappropriate messages to all his connections. These devastating incidents can ruin companies and cause employees to question their leadership. Problems with social media can be as small as a miss spelled word, to a customer posting negative comments about a company for the world to read. Additional concerns are employee’s usage during work hours causing lack of productivity (Calvasina, Calvasina, & Calvasina, 2013). Also, employee could be using social media while driving a company vehicle, or defame an individual, and or use it for insider trading. Secondly, social media can be a platform for disgruntled employees to voice their issues, or publicize company trade secrets. These are all very real concerns for companies and their legal counsel. In addition to the concern over current employees causing problems with social media usage, internally it can be a danger. In some cases, potential applicants are being asked to provide their passwords to enable a possible future employer into their personal accounts. This violation of privacy opens up huge legal implications for companies, especially when done during a hiring process. If an applicant is not hired and the applicant can prove it was due to something on their social media accounts, this could cause a company large sums of money to settle claims or battle them out in the court system. When a company is using social media to communicate with thei... ... middle of paper ... ...and our company has gained new patients on the positive reviews. Overall, social media is a very positive influence for companies and employees. Information can be gained so quickly compared to a few decades ago. It has made our world a smaller place and that is good for all of us. Doing business globally was impossible before and now it is the norm. Our children are gaining access to the world and information that we never dreamt would happen when we were children. References Calvasina, G. E., Calvasina, R. V., & Calvasina, E. J. (2013). Protected concerted activity under the national labor relations act and employee use of social media: Policy and practice issues for employers. Business Studies Journal, 5(2), 59-67. Robbins, S. P., Decenzo, D. A., & Coulter. M. (2013). Fundamentals of Management (8th ed.). Upper Saddle River, NJ: Pearson.
The use of social media within the fire service is a controversial civil issue in which parties on both sides may feel as though his or her rights have been violated. Many fire and emergency services organizations, nationwide have established policies that prohibit and/or restrict the use of social media by employees, due to the growing problems associated with its use. Social networking is a relatively new issue to the legal system with judicial opinions that vary in wide degree. Social networking has become a tool that can convey a positive or negative image upon a fire department, therefore posting must be performed in good taste as to not convey negative public opinion upon the fire department and its members.
The use of Social Media in the workplace is counter-productive. There are many reasons why this is so. The workplace is the place where you should be working, not checking on what Aunt Ethell had for dinner last night or whether your friends posted that embarrassing weekend photo. Most workplaces have plenty of distractions on their own without adding the extra time-wasting properties of Social Media. There is also the argument that what you post on Social Media can affect the way you are perceived at work. If your habits are less than savoury and your colleagues have access to the proof, you could find yourself without a job at all. It is easy to "slip up" and say things online that you may not have intended to be in the public domain. Internet
Social media has immensely evolved in how many companies and employers do business in recent years. It has helped many companies grow and expand by usage of social media by mass and instant communication and advertising through this technology. Like anything, there is a side effect. The social media "downfall” is the subject of employees bashing their employer's reputation in regards of employee’s communication via social media about their employers. With such controversy, the National Labor Relations Board (NLRB) has had to step in to distinguish what is considered lawful of unlawful termination due to these actions by employees and their employers. The question to ask if such an issue should arise is to determine if it is concerted activity or not. This will help the NLRB determine if proper disciplinary procedures have been taken.
In 2011, a registered nurse was fired for using her cell phone to post comments to a social networking site while she was performing patient care (Stakowski). The temptation, I dare say, borderline addiction, people fall victim to not only may wreck a career but will in turn be devastating to family life at home also. Currently, you will seldom come across people that do not engage in some type of social media on a regular basis. Social media seems to be as important as breathing to people in our culture. The problem with twenty-four-seven social media is that it will more than likely carry over into the workplace. Nurses are not exempt from the norm of social media.
Many companies do not allow their employees to check their social media or conduct workplace internet leisure browsing. The employers’ justification for this ban is that employees who are casually surfing the internet or updating their social media are not focused on the task given to them, which harms productivity. According to one study, organizations that give their employees access to Facebook and other social media outlets risk losing 1.5% of total productivity across the company (Nucleus Research, 2009). This loss of productivity comes from employees who spend excessive time on social media sites while at work. Employees who spend time focusing on their own affairs and not the companies are especially detrimental to small business owners, since the businesses do not have the corporate structures to compensate for underperforming employees.
Social media has a negative impact on our society today due to bullying, job stability, and in person conversations. Bullying affects people because they could attempt to commit suicide. When people have a job they could get in trouble if they start bashing on coworkers. In person conversations aren’t the best because people can give off false information about themselves.
Secondly, the grapevine aspect of social media is prevalent in this case. An inaccurate message was rapidly passed throughout Best Buy’s customer base and employees. In addition to the embarrassment that was felt by CEO, Brian Dunn, the company’s image was negatively impacted. Social media gives the oppo...
If your employees use social media to interact with their customers, this activity will need to be described and differentiated from improper use of the same social media sites. Stresses the importance of “tailoring the policy to the nature of the employer’s business, the employee’s duties and what levels of authorization and freedom they may require to perform their job.”
A person’s right to privacy is being challenged with the high use of social media such as Facebook and Twitter. What used to be considered part of your personal life is not so personal anymore. When one chooses to share details about ones-self to their friends via a social media, they are not always thinking about the “other” people. The other people could be ones current boss or future employer. Other people could be a school official, your baseball coach, your friends’ mother; you name it the list goes on and on. Recently, a few employers or perspective employers have requested Facebook and other social network log-in information. It is probably a violation of equal employment laws, and there are two senators investigating the practice of requiring job applicants and employees to provide their social network log-in information as a condition of employment.
It’s always safe to monitor what you put on your personal social media accounts. In the past, some colleges or companies hiring have found information that the employees may have not wanted them to see. Employees should start to monitor what they are putting on their media because in the long run, it can affect them and not always in a good way. It is stated in an article that Walmart employees have their social media account monitored occasionally because of reputation. According to a 2013 survey on CareerBuilder, it states that 39% of employees look at candidate’s social media accounts, 43% of them said they found something that made them a bad candidate, such as posting inappropriate photos or talking trash about a former boss. One positive
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...
Many people have access to social media daily. Sometimes people do not even think about how much they rely on social media. Many jobs would not exist if it were not for the social media; jobs like computer repair and even the people who created the computer and social media websites would not have jobs. People of today need to take a moment and realize and think about if all this social media use is
Today, social media feels like it has been around forever, but it’s only been a little over a decade. Many companies grow their organizations using social media. There is so much involved that many don’t realize the effect it has on an organization. Learning how different people use social media can have a positive effect on business when it comes to customer interaction, timeliness of responses, and promotions.
From a public relations standpoint social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly. This can be useful when addressing customer complaints. In an article about social media and business: “Several companies have used Twitter as a fast way to solve problems. Hotels, airlines, and airports are using it to pitch services, travel updates, and respond to travelers needs.” (Burrus, 2010) Social media proved beneficial to these companies because customers not only appreciate that their problems are being addressed, but they also appreciate the speed at which the complaints were
..., which can result in decreased productivity. An employee may be spending more time viewing their friends’ posts and pictures, rather than focusing on their job. Social media can be addicting to some people. This should be monitored by all business owners. Employees can attend a party with people taking pictures, and then the pictures can be misconstrued or distorted. Online reputational concerns can be critical for businesses along with their employees. It can result in loss of employment, loss of economics, and unforgivable social humiliations. Businesses are at another disadvantage while using social media because followers can post negative comments on the business’s Twitter, Facebook, and Instagram site. Also, a hacker can retrieve the company’s page and post false information. A business or organization’s reputation will suffer from these actions. (Oravec 97)