Kudler Fine Foods is a privately held company that offers an upscale specialty food store located in San Diego, California, founded by Kathy Kudler in 1998. Currently there are three locations, La Jolla, Del Mar, and Encinitas. Each location has bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products (Kudler, Fine Foods intranet). Their mission is to provide a selection of fine products from around the world along with the knowledge of the products.
This paper discusses Kudler’s strength and weaknesses and how the organization competes in the marketplace. Also discussed is the market structure which best applies to the organization and how that market structure positively or negatively affects the firm’s long-term profitability. Finally, competitive strategy recommendations are made.
Kudler and the Marketplace
Kudler Fine Foods’ vision is to “be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” (Apollo Group, Inc, 2013). In order to achieve its vision, Kudler competes in the marketplace using a differentiation strategy. They utilize physical product differentiation to set itself apart from the competition with the layout of its stores and marketing differentiation by promoting Kudler’s commitment to the use only the finest organic ingredients and purchasing local produce from organic farmers, whenever possible.
Strength and Weaknesses
Kudler’s SWOT analysis states its number strength is that the organization is small, followed by there is no direct competition, the stores offer lot choices for the customers, the stores are very customer oriented, in good locations, the ...
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...udler Fine Foods to achieve it is vision special attention will need to be given to differentiation. Kudler will need to focus on the negatives from the survey such the customer’s feeling towards the staff. The necessity of staff training was made apparent however in addition implementing human capital differentiation where Kudler boasts about the level of training staff receive and the high level of skills staff maintain should correct negative opinion our customers have regarding staff. Heavy marketing differentiation will also be utilized in the form of advertising. Profit is name of the game and it is impossible to make a product if the consumer is not aware that you exist or what you offer. The idea is to make Kudler Fine Foods as a common a household name Progressive Insurance. Heavy advertising is the way to ensure Kudler Fine Foods apart and above the rest.
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler Fine Food's "is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. Our selections coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Apollo Group, 2003). Kudler has managed to maintain its mission statement by providing its customers with the best and as a result the company has flourished. "Kathy considers one of her key responsibilities to be that of identification of new gourmet items that can be offered in her stores (Apollo Group, 2003)." Therefore, Kathy is considering plans to contract with local growers of organic produce to yet obtain the best in quality products for her consumers and take her business to the next step. If Kathy makes the decision to contract with local growers then changes could be introduced into the company's overall structural organization. Each aspect of Kudler Fine Food's organizational structure from basic business process to the supply chain and quality control process will be affected by the formation of a contractual relationship with local organic growers.
Due to tremendous growth and modern business practices in centralized management, product consistency and quality, efficient use of facilities, cost control and mass advertising, the company needed to operate under one name. In 1966, “Keebler” was judged to be the most sound and memorable.
Kudler Fine Foods was started by a women, owner Kathy Kudler, who had a passion for cooking and a love for shopping for unique and creative culinary options. Kudler’s entire business plan focuses on the consumer, their needs and their wants, as well as what will provide them with the best customer service available in the San Diego, Metropolitan area. Kudler is constantly receiving new products, offers catering services and online options for shopping, as well as a staff that is educated about the products sold at Kudler Fine Foods locations. The trends at Kudler revolve around healthier living, and healthier eating. Since food trends come and go, Kudler must employ a knowledgeable staff that remains on top of the latest, emerging
Many companies face challenges to make their products stand out due to globalisation especially in emerging markets, and expanding product portfolio from other businesses. The food industry not only has to develop innovative ideas for the growing population, but provide consistent high quality both in products and services (Dumovic, Knowles, 2008). The purpose of this academic essay is to critically analyse the importance of implementing, supporting, and driving factors to help Pars Food Ltd communicate, identify competitive advantage and differentiation, to meet long term aims, and strategies (Dumovic, Knowles, 2008).
"Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Foods marketing strategy and tactics.
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending on income levels, area of residence, gender, shopping location along with any other categories that marketing wants to add. The system should also automatically convert the purchases to points and add the point's totals to the customer information data base. "Analysis Phase is to understand and document the business needs and the processing requirements of the new system" (Satzinger, Jackson, Burd & Johnson 2004, p. 6)
problem to next level. Besides Kudler Fine Foods top managers are responsible for communicating the vision
Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area with three locations a) La Jolla, b) Del Mar, and c) Encinitas. The stores are stocked with the best domestic and imported foodstuffs and have within each five different departments: a) bakery, b) produce, c) meat & seafood, d) condiments and packaged foods, and e) cheeses and specialty diary products. The mission for each store is stated on the company's Internet website as, "The mission is to provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment" (University of Phoenix, 2007, para. 1).
Although the company differentiates itself from its competitors via its own-labelled products, the concept of `Market Street', etc, the core of its competitive advantage lies in its ability to provide c...
Kudler Fine Foods has designed a market research plan that includes using data collection tools to assist them in determining and improving their level of customer service. The data the company collects from the research tools will help determine a future marketing plan that appropriately positions their product and resonates and connects with the customers Kudler is trying to attract. Each of the tools selected will provide Kudler with insight into the customer behavior and opinions of Kudler’s customer base as it relates to customer satisfaction. They intend to expand on their current survey materials to help quantify the areas that they will need to focus on to improve their service levels.
A key part of an organizational strategy is to identify market opportunities by finding a niche or a gap in the marketplace that they can pursue to take their company ahead of all their competitors. An organiz...
A SWOT Analysis can be done to help us understand more about our strengths, weaknesses, opportunities and threats. The firm’s strengths are the actual products, which include brand name, service features and quality, and augmented products such as additional services and supports. The products and services provided by the shop can be classified as shopping products. Shopping products are products that usually be compared on such attributes as suitability, quality, price, and style (Lucas, 2014). Shopping products are more expensive than convenience products such as foods and books, therefore customers normally do research before purchase shopping products, either through internet or advertisement. Our weaknesses are lack of communication with customers, which the firm does not have a proper...
The following framework (SWOT Analysis) is designed to model the structure of this research, showing how a firm can sustain its competitive advantage by implementing strategies that: Exploit Strengths, respond to Opportunities, neutralize Threats and avoid Weaknesses.
This report is about the marketing of Olper’s from the time when ENGRO foods came up with the idea of adding a new product line to their already well-established and long set of product lines to the point that they are still heavily promoting their product. We start by giving a brief history about Olper’s and how it came into existence. its mission statement and the vision. We move further with its goals that it has thought about for Olper’s and eventually the type of organizational culture of the organization.
When starting a small business, in the food and beverage industry, there are always several trends and conditions that will affect your business, including consumer choice. Consumers want to be able to chose their personal preferences, which have been focused on natural culinary ingredients, that are sourced locally, and that possess natural and sustainable factors; becoming a healthier lifestyle, for most. Kudler Fine Foods provides consumers with specialty food, beverages, cuisines, and culinary themes that will have an influence on the trends for 2015, (Food Trends, 2015).