Brewing Company History
The dream of Brewing Company started in the mid nineties, when five college students, your name all had a common love for beer. Each individual challenged one another to home brew their own favorite, different type of beer. After the beer creation and a small group of investors, all five of us formed Brewing Company.
Located on historic "E" Street in downtown San Bernardino, Brewing Company is a small micro brewery that has an alternative attitude and approach to brewing, we strive for flexibility, low cost, adaptability, experimentation and have exceptional customer service. Brewing Company is famous for our award winning Route 66 Ale. Established in 1997, Brewing Company has created and brewed five unique beers for its thirsty patrons, such as:
under Stout PLC. The winery was positioned itself as a premium category brand and its
Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in Belgium. The operation went from a basement to an old railroad depot and then expanded into a custom-built facility in 1995. The custom-built facility included an automatic brew house, quality-assurance labs and technological innovations. NBB offers permanent, seasonal and one-time only beers with a mission to be a lucrative brewery while making their love and talent visible. In the cases presented by the noted authors (Ferrell & Simpson, 2008), discusses the inception, marketing strategy, brand personality, ethics and social responsibility that New Belgium Brewing Company has demonstrated. The key facts with New Belgium Brewing Company are the marketing strategy, promotion, internal environment and social responsibility with the critical issues of the public, brand slogan, growth and competition.
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
In a period of nine years, Rahr has been able expand the beer brewing business greatly. It has increased from two thousand barrels of beer annually to twenty thousand beer barrels per year. The Rahr and Sons Brewing Company has been a significant phenomenon in the beer-brewing sector, where it has acquired over
In the mid 1990s, Breckenridge Brewery started expanding eastwards and their first brewpub outside Colorado opened in Buffalo, New York in December 1995. Five other brewpubs were subsequently opened in other states. However, from its opening till 1997, the brewpubs have not turned in a profit although the main brewery was making money.
The Boston Beer Company and Samuel Adams have both had a long history. Since the 1870s, six generations of the Koch family have been involved with beer. In the early 1980s, the seventh generations almost turned his back on the family business. After graduating from graduate school, Jim Koch wanted to stray always for the family business and seek a career in management consulting. After a short time in the consulting business, Koch decided that he just could not ignore his destiny to create a new, different beer. In 1984, Koch was on the search for a “better beer”. The only options at the time on the market were pale lagers from mass producers (Company), Koch decided there needed to be a change. In April 1985, Samuel Adams made in bar debut. At first, Koch and his partner, Rhonda Kallmen, were the only employees and were only producing 500 barrels a year. The company has now grown to 400 wholesalers, 200 sales representatives and 6 million barrels of beer produced each year. Because of the creativeness of Jim Koch the craft beer industry has been forever changed.
Deutsche Brauerei has been a family owned and operated corporation for 12 generations, which has created a high level of focus and control. Each generation has kept the management and operations processes relatively simple, centered on brewing practices and quality. Deutsche Brauerei’s rapid growth in recent years can be attributed to several factors. First and foremost, the company’s success is centered on the product itself, which has won numerous quality awards and is quite popular in Germany. Another contributing factor to the recent growth may have been a bit inadvertent. The purchase of new equipment in 1994, which was necessary as a result of a fire that destroyed the old equipment, allowed the company to increase brewing capacity and efficiency. Finally, Deutsche Brauerei’s decision to enter the Ukranian market in 1998 contributed significantly to the rapid growth. The collapse of the U.S.S.R. brought market reforms, and Deutsche Brauerei jumped on the opportunity to enter the fragmented beer industry, capture the large population and capitalize on the prime location in Europe. Lukas Schweitzer was savvy enough to hire local expert Oleg Pinchuk away from a competitor as the marketing manager, and Oleg was instrumental in building the business in Ukraine by securing accounts and implementing the field warehousing to support distributors. Deutsche’s beer was hugely popular in the Ukraine almost immediately, and volume sales more than offset the depreciation of the Ukrainian currency. Sales in Ukraine accounted for 28% of Deutsche’s total sales, and skyrocketed from 4,262 euros in 1998 to 25,847 euros in 2001.
Abelli, H. (2007). Mountain Man Brewing Company: Bringing the brand to light. (2069) Boston, MA: Harvard Business School Publishing.
Coors Brewing Company – The company responsibly for Coors light, however in 2008 Miller and Coors merged and formed MillerCoors.
Microbreweries industry in Canada is trending and there are several microbreweries in Canada. The brewing facilities in Country increased by 20.3% from 644 in 2015 to a historical high of 775 in 2016 and the numbers are increasing every year. Over half of the 775 brewing facilities are located either in Ontario or Quebec. While imports share of Canadian market share continues to grow domestic brewers still account for 85% of beer consumed in Canada. Seeking this opportunity I came up with an idea that why not to bring something which is hyped up in the 21st century the most, BEER!! It is one of the fastest growing industry worldwide and also the industry with the highest revenue by statistics collected in 2017 for the
In 1873, Adolph Coors opened The Golden Brewery in Colorado after immigrating to the United States. Aside from his expertise and experience as a brewer, he only provided $2,000 to the start-up of the brewery. His partner, Jacob Schueler, provided $18,000. A few years later in 1880, Coors bought out Schueler in order to become the sole owner of the brewery. Production at that time was only about 3,500 barrels a year, but just 10 years later in 1890, Coors was producing 17,600 barrels of beer a year and the company was financially on firm ground (MillerCoors Timeline, 2011). The company even launched its first recycling effort in 1885, which will become a crucial part of the company’s success in the future.
The Boston Beer Company is able to obtain relatively low-cost funds for their working capital and expenditures. The company is constantly in search of the lowest cost items without suffering the quality of their products. The company has thrived and has been able to expand to become successful due to their ability to achieve this.
The first step in New Belgium Brewery (NBB) maintaining its strategic focus as the company grows, is ensuring that a relationship with consumers is developed. In an age of technology, the target group is rapidly shifting from baby boomers to millennials. When marketing, television cannot be the only means of attracting consumers. Millennials are attracted to social media and the use of apps, in receiving information regarding almost every aspect of their lives. There is an app called “yelp”, which I use frequently when traveling and searching for restaurants that offer a specific cuisine. If NBB is connected with consumers through social media, when consumers search for their specific brews, all restaurants that serve the product within their
Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).
I have always been fascinated by the process of brewing, as a young child in middle school even through high school, my favorite place to spend my weekend was at a brewery or a winery, seeing all the different set ups a business could have. The various processes it take to make a product then hearing the backstories of how each