Branding, Pricing, and Distribution

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Recommended: The importance of branding as a marketing tool

Assignment 3: Branding, Pricing, and Distribution

Dr. Englehart

MKT: 500 Marketing Management

A. Keaton

December 20, 2013

Domestic and Global Product Branding Strategy

Branding is a necessary strategy in which Organic Vita-Hair must use to create product awareness and recognition. This is especially the case since the company has chosen global markets as its target market due to its e-commerce structure. In order to complete this branding strategy, the company will use the following logo on all of its products, websites, and other related material:

The goal of the company is to create a strong sense of recognition for this logo so that consumers recognize it when browsing through products on other websites such as Amazon and E-Bay. These distribution channels will be discussed later on, but it is important for brand recognition to be established before companies such as Organic Vita-Hair expands its products to other areas.

Author S. V. Gelder (2005) explains that the overall business strategy has a large impact on the branding strategy. “This means that proper understanding of the business strategy is imperative to any brand development to work” (Pg. 16). Organic Vita-Hair operates in an online market and uses social networking and online marketing to spread awareness about the product. The business strategy is to appeal to those looking for organic and healthy alternatives to traditional hair care. Therefore, the branding of the product must reflect this. The above logo uses colors and an image which seem to portray this strategy.

Optimum Pricing Strategy

The pricing method in which Organic Vita-Hair will use is cost-plus pricing, which determines the price based on the costs associated with ...

... middle of paper ...

...ic Vita-Hair, this seems to be a wise strategy since the company must make the products before they can distribute them. This will also allow the company to ship products to customers in a timely manner since the product is already produced and waiting in a warehouse. The push or pull strategy can be risky, but for a small company such as Organic Vita-Hair, over-producing products will not be a very high risk since the company predicts lower volumes of sales in the first year or so.

References

Gelder, S. C. (2005). Global Brand Strategy. Kogan Page Publishers. Print.

Schindler, R. M. (2011). Pricing Strategies: A Marketing Approach. Business and Economics SAGE Publishing. Print.

Smith, T. J. (2011). Pricing Strategy: Setting Price Levels, Managing Price Discounts, and Establishing Price Structures. Cengage Learning. Print.

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