Bizarre Marketing and Genius Brainstorming

Since the beginning of time and the invention of the marketplace, humans have had to rely on their own instincts, wants and desire’s as to what to offer and what to provide the consumer. If you follow the Bible, it states that Eve convinced Adam to eat the forbidden apple. But Eve was not technically the first marketer. It was the snake that convinced her to market to Adam. The snake was successful in enticing his target audience because he was offering something that should never be, an item that was new and unknown. Driving on the curiosity of its target created a successful exchange. The only thing left now is how to deal with the evolution of our environment and keep up with consistent successful marketing.

Marketing has commonly been discussed as being progressed through five distinct phases of evolution: the simple trade era, the production era, the sales era, the marketing department era, and the marketing company era. The ability of keeping up with evolving markets and materials used is crucial when catering to an ever changing and growing audience. The latest fads, trends and styles also sculpt what we produce as marketers, when rubber was invented it was thought of as a wonder material and later revolutionized the transportation industry by replacing wooden tires with a new more durable, safer and cheaper product.

Although we are usually taught the standard five distinct phases, one could say that with the evolution of all of these phases, new ones would eventually be born. Eventually the sixth phase would be: the relationship-marketing era, the ability to build long-term, mutually beneficial relationships with your customer. This type of strategy leads to the creation of trust with consumers and builds loyal clients, i...

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...ll make it easier for a response or review of the product. The window of enjoyment seems like it would be higher even if the product is not superior, and would more likely have a much larger buzz generated than without the event. It is this type of buzz that creates household names, and word of mouth advertising. Also the ability to customize products that we currently have is going to cause a huge impact on the business/consumer relationship, accelerating trust and creating even more loyal clients than before.

It doesn’t have to always be over the top, but a little giving back mixed with some original creative content is the kind of marketing that I enjoy and hope to implement in my own marketing practice.

Works Cited

Hammond, Michelle. "Pizza Hut Releases a Perfume – and Two More Bizarre Marketing Stunts." Startupsmart.com. N.p., 15 Feb. 2013. Web. 1 May 2014.